Today is Part 2 of the series introducing the ERP (Early Rep Potential) Rubric. The idea behind ERP is that the best idea for you is the one you can do "full rep" tests on the fastest. We help Erica evaluate the potential of her FODMAP idea, where she's looking to help people identify specific food sensitivities. We score the idea and get clarity on its potential. We also talk a little Jon Hamm.  

• Tacklebox (test your startup idea)
• No Whisper Ideas (weekly newsletter, sign up to get a Notion copy of the ERP Rubric)
• How to Pick Which (of your many) Ideas to Pursue (ERP Rubric Part 1)
• Jon Hamm Show

00:30 ERP Rubric Part Two
03:52 The Ideas - Mold and FODMAPs
06:27 ERP Intro: Choose a Specific Customer
09:12 Part 1: Can You Find Your Customer?
12:59 Part 2: Can You Convert Customers?
17:01 Part 3: Can You Build a Solution?
21:12 Part 4: Collecting Feedback
23:19 Part 5: Organic Growth Potential
25:23 The Final Two Questions
28:00 The End

Today, we're trying something new. We send out the No Whisper Ideas newsletter every Sunday, and today, we posted it here. Maybe you'll like it. It's on Startup Misogis, a way to make a visible, memorable dent in your year. 

• Tacklebox
• No Whisper Ideas
• The North Fork Century
• The Ride
• Misogi
• Jesse Itzler
• Proof That You Can Do Hard Things

00:00 Intro - What This Is
01: 34 A 100 Mile Bike RIde
02:22 A Misogi Challenge
04:16 Startup Misogis

Got a notebook full of startup ideas but no clue which one to build first? In this week’s pen-and-paper episode, we walk through the ERP—Early Rep Potential—Rubric, our simple scoring system that shows you which idea you can run the fastest customer “reps” on. We’ll put Erica (a Tacklebox member juggling “easily twenty ideas”) to the test, scoring her two biggest concepts live. Want to follow along? Grab an editable copy of the ERP template at gettacklebox.com when you sign up for our No Whisper Ideas weekly article here.

• Tacklebox
• No Whisper Ideas

00:30 When You’ve Got Lots of Startup Ideas (Meet Erica)
02:32 The Two Types of Entrepreneurs
07:13 Erica’s Ideas
12:40 Smooth Jazz
13:05 Reps
16:20 The ERP Rubric
22:51 The ERP in Action

Today, we’re talking about startup identity—why you need one, and how it makes every decision you face way easier. We’ll talk swimming and nervous systems, walk through the Decision Equation, and help our good friend Carl figure out which customer to start with for his AI tool that helps adults learn Spanish. Then we’ll wrap with a simple framework to help you clearly define your startup’s identity. It’s practical, a little weird, and really important. On to it.

• Tacklebox
• Hero

Timestamps

00:30 Your Startup Identity
01:30 How to Swim
04:17 How to Learn Something New
06:34 Re-learning How to Make Decisions
08:45 Tacklebox - two week free trial
09:15 Carl’s Idea - AI for Learning Spanish
13:13 The Decision Equation
14:15 Picking a Customer
19:30 Identity: Your Decision Filter
21:30 Four Identity Exercises
24:13 The End: What Do You Want?

We're Back!  Today, we'll talk about Extreme Quality - the best way to create contrast for your startup and the antidote to the average stuff most people are pumping out. We’ll unpack the six key components of identifying a high-leverage customer moment, explore how the Car Guy built a wildly successful business by eliminating hassle, and explain how most founders are focusing on the wrong thing. Also, Gladiators and Steve Carmichael.

• Tacklebox (new free 2-week trial)
• Byldd - $10k one month MVP

00:27 Anxious People
04:17 Email Opportunity
08:20 Extreme Quality
10:00 Byldd - a development agency we trust
11:10 The Quality Misunderstanding
12:20 The Quality Equation
14:43 Example: The Car Guy
19:09 The Six Components of a Moment
23:33 A Clarification, and The End

Today, we'll talk about the four steps I'd take if I needed to start a startup in 2025. We'll also talk about idiots.

We begin by embracing the reality that both founders and customers are irrational. Then, we build out steps and a process to address this. We start with a life audit, increase our Luck Surface Area, tackle the unit economics of working with one customer, and build out a system for accountability. This is a fun episode - one of my favorites in a while. 

• Tacklebox - code "MuchAdoAboutStuffing" for 20% off month one
• How to Engineer Luck
• A Weekly Prioritization and Audit Framework for Entrepreneurs

Timestamps

00:30 Intro - A Listener Email
02:59 A Note on Idiots
06:33 Part 1: Actually Make Time For A Startup
08:23 The Life Audit Exercise
11:33 The Budget Audit Exercise
12:23 Smooth Jazz
12:54 Part 2: Plan for Luck
16:38 Part 3: Focus on One Person
20:16 Part 4: A System
24:30 The End: Enthusiasm

Today is episode two of testing an idea (AI for Parenting) live on the pod. We use a second round of interviews to go deep on the actual problem we're solving for parents, pull inspiration from an AI tool in the dementia care space, and end up with a Wedge product that'll use voice notes to reduce the pain of handoffs. We also hit on one of my favorite tactics - The Pain Text. Hot Frosty is in there, too, because why not. 
 

• Tacklebox Customer Interview Workshop
• You And Your Research - Richard Hamming 
• How to Find Your Wedge

00:30 Intro
01:20 Part 1 Recap
06:00 Picking the Problem
07:44 Interviews Round Two
10:54 The Text Prompt Tactic
14:51 What are the Stakes?
15:52 Customer Interview Workshops
16:20 The Wedge
21:01 Problems and Pain
22:20 The Stakes, Part Two
23:30 What’s Next

Today is day one of testing an idea live on the pod. We talk through how to turn a big, broad idea (AI for Parenting) into something actionable, the three questions every startup must answer, and how to balance curiosity with focus. Also, we talk about both my son and trees swaying to Bruno Mars. 

• Tacklebox 
• Granola 

00:30 Intro - Testing a Startup Idea Live
03:01 The Three Questions for Any Startup
04:40 Where Magic Comes From
07:44 Smooth Jazz
08:16 Who’s it For + What’ll it Help Them Do?
12:32 The Four Potential Problems
13:52 Problem Selection

A special Thanksgiving mailbag episode answering your biggest questions (plus a holiday deal for the dedicated listeners who aren't too busy with pumpkin pie). We tackle the one thing you should actually be doing with AI right now, why competition is often the best thing that could happen to your startup, and the single most important habit every founder needs to build. Plus, Derek Jeter makes a surprise appearance to ask about imposter syndrome, and we break down why choosing the right TV show might make you a better entrepreneur. Come for the smooth jazz transitions, stay for the actionable startup advice. #MuchAdoAboutStuffing
 

• Tacklebox - "muchadoaboutstuffing"
• Claude
• How to Engineer Luck
• Slow Horses

Timestamps:
00:30 Intro - The Mailbag
02:08 Question One: How to Actually Use AI Right Now
06:00 Electric Vehicle Problem Language
08:52 Question Two: Which Tactic?
14:09 Question Four: Are All The Good Ideas Taken?
19:24 The End - how to help

Today, we'll dig in on three approaches that separate how pros and amateurs build businesses. We'll talk through how pros leverage existing infrastructure, how they use anti-marketing to build trust with strangers, and how they don't leave luck and serendipity to chance - they orchestrate it. We'll do this with help from stories about Frank Sinatra, a comedian in an Uber, and a founder starting a GMAT course for people looking to score 800 (and for those people only). And, Hey Jealousy by the Gin Blossoms, for some reason. 

• XLR8 Dev
• Tacklebox
• Hey Jealousy
• Put Your Ass Where Your Heart Wants To Be

Timestamps

• 00:30 - Listener Child Therapist Idea Email
• 05:42 - XLR8 Dev
• 06:50 - Live in Reality, and Choose Where You Compete
• 10:45 - Categories
• 12:57 - Anti-Marketing
• 17:11 - Put Your Ass Where Your Heart Is
• 19:45 - Bonus - Value First
• 21:00 - The End