What does it take to build a healthcare practice that actually reflects your values — and could one day become a sellable asset?

In this episode of MATCHplay, Thad Miller sits down with Dr. Tanya Lawson, licensed naturopathic doctor, functional medicine expert, and founder of In Bloom Health in New Hampshire, to talk about redefining patient care — and what it takes to build a modern, purpose-driven healthcare business.

Dr. Lawson shares her journey from conventional clinical settings to launching a root-cause, functional medicine practice designed around personalization, prevention, and long-term patient relationships.

But this conversation goes beyond medicine.

It's about: • Stepping outside traditional systems • Building a differentiated healthcare model • Creating brand trust in a niche market • And developing a practice that isn't just fulfilling — but valuable.

For healthcare entrepreneurs, practice owners, and founders thinking about growth, scalability, or eventual transition, this episode offers powerful perspective.