The B2B Sales Podcast

Building and updating clear ICPs and Buyer Personas, with Julius Göllner


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In this new episode, Thibaut receives Julius Göllner, Co-Founder at ARRtist.

In this interview, you'll discover a simple framework to build your ICP and buyer persona, and keep them updated as your solution evolves.

You can connect with Tom on LinkedIn here.

Enjoy the show!

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The B2B Sales PodcastBy Thibaut Souyris

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