The school communicators that have grown up with social media certainly have a little bit of advantage. Today, Brandon Lorentz will prove that!

IN THIS EPISODE, BRANDON DISCUSSES:

• The unique, 130-year history of The Summit Country Day School.
• How video plays a critical role in connecting with alumni and families.
• Why being authentic and relatable on social media matters.
• The advantage of being an alumnus from the high school you attended.

SPECIAL GUEST

Brandon Lorentz

Assistant Director of Admission - Upper School & International Students

The Summit Country Day School, Cincinnati, OH

Follow Brandon on Twitter: @branlor17

School Website: https://www.summitcds.org/ 

Facebook: https://www.facebook.com/SummitCDS 

Twitter: https://twitter.com/SummitCDS 

Instagram: https://www.instagram.com/summitcds/

LinkedIn: https://www.linkedin.com/school/the-summit-country-day-school/ 

YouTube: https://www.youtube.com/channel/UCTVYOkBs9wHAj2Op1PfZpmQ 

USEFUL INFORMATION

• #K12PRtip helpful blog: How to Use Facebook Premiere for Schools
• Video: This I Believe
• Blog on TikTo: How to Expand Your School’s Social Media Engagement Using TikTok
• Facebook Premiere videos: The Summit Historical Tour

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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