Most small businesses think they don't need branding. Here's exactly why you do and how it will raise the level of your business.

The most important thing about a successful tagline is something you most likely never thought of. In this episode we'll talk about what that is.

Your business is no longer simply fighting for awareness. Now you must change your mindset to think, "How do I get people's attention? ".

Any point along the customer journey that is not frictionless could result in a lost sale. Always strive to remove those bumps to make the path as smooth as possible. A smooth path leads to increased sales.

Being consistent with your brand across all marketing channels leads to a positive customer experience.

Since the only thing that stays the same is change, being adaptable is a critical skill needed in order to win.

Now, more than ever, it is vital to build your brand. Being the face of your brand can be your greatest asset. It may make you nervous but here's why it's worth it.

So many brands fail in trying to be something they’re not. Being yourself is the easiest and best way to amplify your brand's uniqueness.

Resumes are being replaced by personal branding. Here's why your brand will be the currency of the future.