Andrea Pereira started Rocket Science Branding in 2019 to help organizations cultivate their communities through branded merchandise. Having observed many organizations purchasing swag because that's what their competitors did, selecting the wrong items because it's what was trending, or simply struggling to communicate their ethos to their community, Andrea decided it was time to step in and step up.
Her team takes a true marketing approach to understand an organization's goals, people, and purpose and then translates this into the tangible touchpoints to develop their community and brand love. A team of marketers for marketers, the Rocket Science Branding folks thrive on telling a brand's story through strategic ideas and creative design to create lasting engagement.
In this episode, we discuss:
· How Andrea turned an interest in connection into a brand marketing company.
· Why having a set brand – colors, words, logo – is important for new customers and returning ones.
· Creating a community with your brand.
· How to think of branded products as a gift to employees or customers so you don’t purchase the wrong product.
I hope you will find this episode as exciting and informative as I have. Andrea knows it’s better to purchase no swag than to purchase the wrong swag.
Please let me know your thoughts!
Connect with Andrea Pereira
Website: https://www.rocketsciencebranding.com/
Instagram: http://instagram.com/rocketsciencebranding
Facebook: http://facebook.com/rocketsciencebranding
LinkedIn: https://www.linkedin.com/company/rocketsciencebranding/
Connect with Steve Eschbach
Website: https://www.tworld.com/locations/naperville/ or https://eschbachassoc.com/
YouTube Channel: https://www.youtube.com/channel/UCWqgICqaSI8xE2GRYY1HWJA
LinkedIn: https://www.linkedin.com/in/speschbach/
Instagram: https://www.instagram.com/steveeschbach/
Twitter: @ SteveEschbach
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