“Together we can build a thriving future for the building industry globally.” Duayne Pearce. 

I was raised on the smell of sawdust and paint fumes, spending countless hours on building worksites around South East Queensland, with my idol and best mate, my tradie Dad. I fully immersed myself in an industry that I would ultimately find irresistible.

It was obvious from the get-go that an ever-present sense of tension between workers, bosses and customers was the way business was done. But more apparent was that money always seemed to be a problem. Nevertheless, leaving school early I jumped in with both feet. I worked hard, became a licensed builder and carpenter, and then reached the dizzying heights of what would appear on the outside to be an incredible success. 

The cars, the boats, the properties and even the accolades were afforded by our skyrocketing business turnover, but it was all a thin veneer. Underneath, my business was in danger of going bust and I was heading down that familiar rabbit hole of chronic stress, tension and inevitable outcomes of anxiety and depression. Like many contractors before me, I was about to lose everything.

My rock bottom thankfully came with a silver lining and the wherewithal to reach out to my wife, friends and my team to try and sort things out. We worked together and took small steps to turn things around but I knew that I needed more help with structure and process. 

Business Coaches were part of the solution, but my ah-ha moment was realising none of the ones I had engaged understood or had experience in the building industry. That was my light-bulb moment. I’d found my niche and the journey to re-invent and elevate the industry that has always been so important to me, began. 

Now, with many collaborators and several innovations under my belt, it’s my vision to level up the building industry. I’m on a mission to help others who are just like I was, struggling to make a living, working in one of the most important industries in the country. 

Informing, guiding, training and speaking are the tools of my trade that push for a revolution in the way residential builders and contractors approach their business to thrive. In doing so, we make vital inroads on how this multi-billion dollar industry is perceived positively by homeowner clients, the community and importantly the next generation of contractors choosing it as their own rewarding career.

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