This week we discuss games and growth teams with Conrad McGee-Stocks, Director of Growth at Uken Games. We dive into how increasingly important analytics is to user acquisition, the nuances of developing and marketing for a narrative casual games and how to structure your growth team. 

Also, ATT enforcement by Apple is only a “few weeks away” and AppLovin IPOs targets a $30 billion valuation.

Learn more about how to grow your mobile app at upptic.com

Guest:

Conrad McGee-Stocks

References:

Tim Cook’s Sway Interview with the NY Times

AppLovin to offer 25 million shares in its IPO valuing the company at $30 billion

Supercell is making three new Clash of Clans games to further expand its fantasy universe

Building Better Growth Teams with Conrad McGee-Stocks