Barry Jones, strategic sales lead at Provizio, shares his insights on navigating the automotive industry and building successful businesses. He emphasizes the importance of understanding customer needs and solving multiple problems with one solution. Jones discusses the value proposition of Provisio's 4D imaging radar technology, which offers superior performance at a lower cost compared to traditional radar and lidar systems. He also highlights the significance of passion and a clear vision in driving business growth. Jones advises staying current with industry trends and understanding cultural differences when engaging with customers

Key topics in this conversation include:

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Bio

Barry is responsible for strategic activities at Provizio to deliver full and proper development of several high value-added company objectives. Core activities are centered on achieving success in developing a successful reference architecture, as a development partner with key OEM’s/Tier 1’s and establishing an OEM footprint for Provizio in Japan.

Prior to taking this role, Barry was Chief Engineer at Sanyo Trading leading their future technology activities including their ADAS strategy. Before this responsibility Barry was President of North American Operations and Global CTO for the Leggett and Platt Automotive Group leading P&L and technical activities for a leading Tier 1.5 electro-mechanical enterprise. During his tenure, Barry played a key role in growing the private company (Schukra) that became the base of the Automotive Group from a $60M USD company to a global $1.2B USD market leader over a 22-year period. Before joining Schukra Barry held various operational and senior engineering roles at General Motors both in Canada and the US (Detroit) for 12 years. End responsibility was Engineering Manager for Buick, Oldsmobile and Cadillac designing and launching seat interiors at GM headquarters in Detroit.

About Provizio:

Founded by a team of automotive and aerospace industry veterans, Provizio is the leading provider of low-cost advanced perception imaging radar that is reliable in all-weather conditions. Provizio is dedicated to balancing the system cost of radar and addressing the challenge of small object detection at range, delivering solutions for safe, cost-effective and scalable L3+ autonomy. At the core of Provizio's offerings are the VizioPrime 6K, the first market-ready solution to make LiDAR optional for L3+ autonomy applications, and 5D Perception® Driving Platform integrating GPU-based edge AI to fuse proprietary 5D Radar with vision systems and top-tier sensors, enabling real-time predictive analytics for safer driving.

Future of Mobility:

The Future of Mobility podcast is focused on the development and implementation of safe, sustainable, effective, and accessible mobility solutions, with a spotlight on the people and technology advancing these fields.

Edison Manufacturing and Engineering:

Edison is your low volume contract manufacturing partner, focused on assembly of complex mobility and energy products that don’t neatly fit within traditional high-volume production methods.

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brandonbartneck.com/futureofmobility/

Quincy Lee is the CEO and Founder of Electric Era. He joins for a Round 2 discussion (see Episode 168 for Round 1), to discuss the operational challenges of scaling a business, building a reliable product, and the importance of execution. Quincy shares his insights on recruiting a team with a passion for the mission, fostering a culture of excellence, and the personal growth that comes from tackling difficult problems. He also highlights the impact Electric Era is making in the EV charging industry by delivering superior reliability and driver experiences.

Key topics in this conversation include:

Links:

Bio

Quincy Lee is the CEO and Founder of Electric Era. Prior to founding Electric Era he was a mechanical engineer at SpaceX where spent 7 years working on the Dragon Spacecraft, Falcon 9 rocket and Starlink constellation. He oversaw the global deployment of the Gateway ground station program for SpaceX Starlink. He was an All American and Olympic Trial qualifying swimmer for the Ohio State University.

About Electric Era:

Electric Era is building the future of car refill for the next generation of drivers with PowerNode, a battery backed and software optimized EV fast charging station designed for convenience stores and gas stations modernizing for the 21st century.

Future of Mobility:

The Future of Mobility podcast is focused on the development and implementation of safe, sustainable, effective, and accessible mobility solutions, with a spotlight on the people and technology advancing these fields.

Edison Manufacturing and Engineering:

Edison is your low volume contract manufacturing partner, focused on assembly of complex mobility and energy products that don’t neatly fit within traditional high-volume production methods.

linkedin.com/in/brandonbartneck/

brandonbartneck.com/futureofmobility/

Kodiak recently made news, with their our first driverless delivery, in partnership with Atlas Energy Solutions Inc., the leading provider of proppant and proppant logistics in West Texas’s Permian Basin. This is a big development for Kodiak, as well as the greater AV industry. Michael Wiesinger (Future of Mobility Episode 157 Guest) joins for this bonus episode to breakdown the news and the situation

Links:

Michael’s Bio:

Michael Wiesinger is the Vice President of Commercialization at Kodiak, and responsible for driving business development and major partnerships, defining Kodiak’s commercial product and deploying it with the mission to optimize value for Kodiak’s customers. Michael spent most of his career in the automotive and supply chain industries. He worked for Detroit Diesel, a Daimler Truck subsidiary, before he joined BCG, where he focused on strategy, operations and supply chain topics for some of the world’s largest automotive OEMs. Michael was also part of the team that launched Ware2Go, a UPS company, where he built the company’s initial warehouse network and led all supply chain related topics

About Kodiak Robotics:

Kodiak Robotics, Inc. was founded in 2018 to develop autonomous technology that carries freight forward — so people, partners, and the planet thrive. The company is developing an industry-leading technology stack purpose-built for long-haul trucks, making the freight industry safer and more efficient. Kodiak's unique modular hardware approach integrates sensors into a streamlined sensor-pod structure that optimizes for perception, scalability, and maintainability. The company delivers freight daily for its customers across the South, operating autonomously on the highway portions of the routes. Kodiak also leverages its commercial self-driving software to develop, test and deploy autonomous capabilities for the U.S. Department of Defense.

Future of Mobility:

The Future of Mobility podcast is focused on the development and implementation of safe, sustainable, effective, and accessible mobility solutions, with a spotlight on the people and technology advancing these fields.

linkedin.com/in/brandonbartneck/

brandonbartneck.com/futureofmobility/

Glenn Sommerville is a lean and continuous improvement professional in the practices and philosophies of the Toyota Production System (TPS), trained and mentored on the shop floor in Japan by Toyota Senseis. Glenn has over 25 years of applied hands-on operational experience in executive leadership positions at companies such as Honeywell, Toyota, BlackBerry, and Amazon.

Outline:

Links:

Bio:

Glenn is a lean and continuous improvement professional in the practices and philosophies of the Toyota Production System (TPS), trained and mentored on the shop floor in Japan by Toyota Senseis. Glenn has over 25 years of applied hands-on operational experience in executive leadership positions at companies such as Honeywell, Toyota, BlackBerry, and Amazon.

Throughout his career, Glenn has overcome multiple significant business challenges which has given him the experience and knowledge to lead and implement transformational change and continuous improvement, with a proven track record of success and results across multiple industries.

His strong passion and obsession for leadership coaching and change management are two of Glenn's fundamental specialties. He believes that a strong commitment to people and processes is the key to employee engagement and long-term success. Glenn is a graduate of Toronto Metropolitan University's (formally Ryerson University) Bachelor of Engineering program with a minor in Computer Science, is a licensed Professional Engineer and holds an MBA from Herriot-Watt University.

Glenn also has a personal website where you can find topical posts and articles about leadership and continuous improvement (lean) beyond what is posted on this HPL site. Check it out at www.glennsommerville.com. He is also always interested in expanding his professional network of like-minded leaders. If interested, follow him on LinkedIn.

About HPL

Experience has taught us that over 95% of organizations fail to sustain a high performance culture over the long term (7 to 10 years). Success depends on strong and committed leaders, an effective management system structure, and a whole person focused culture based on respect and trust.

Creating an alignment of high performance leadership depends on all three of the elements working together to achieve this. We teach leaders the skills to develop themselves, to build effective management systems and to build the organization's culture.

HPL continually develops leaders, management system and culture models through its collaboration with HPS Consortiums. The HPSC develops best practice models through the implementation of the thinking by its consortium member partners. Over 25 years of experimentation, benchmarking and best practice development have resulted in organizations and models that are some of the best in the world.

Future of Mobility:

The Future of Mobility podcast is focused on the development and implementation of safe, sustainable, effective, and accessible mobility solutions, with a spotlight on the people and technology advancing these fields.

Edison Manufacturing and Engineering:

Edison is your low volume contract manufacturing partner, focused on assembly of complex mobility and energy products that don’t neatly fit within traditional high-volume production methods.

Improving transportation requires more than developing new technology. That technology must be applied in the real-world, at scale, to make an impact.

Here are some of the most common pitfalls that trip up some of the best attempts to improve our transportation ecosystem:

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Future of Mobility:

The Future of Mobility podcast is focused on the development and implementation of safe, sustainable, effective, and accessible mobility solutions, with a spotlight on the people and technology advancing these fields.

Edison Manufacturing and Engineering:

Edison is your low volume contract manufacturing partner, focused on assembly of complex mobility and energy products that don’t neatly fit within traditional high-volume production methods.

linkedin.com/in/brandonbartneck/

brandonbartneck.com/futureofmobility/

Bob Purcell has over 30 years of experience in the highly competitive world automotive industry creating and launching new technologies, business models and organizations. He is a recognized expert in strategic planning and a pioneer in electric drive technology and vehicle development, manufacturing, and commercialization.

Takeaways

Links:

Keywords

mobility, problem-solving, optimization, systems engineering, transportation, GM EV1, technology, suppliers, cost targets, value proposition, mass reduction, efficiency, performance, first principles engineering, physics, laws of physics, aerodynamics, airflow, hybrid vehicle, teardrop shape, supply chain, organizational systems, academia, government, industry, transitional capacity, manufacturing

Chapters

Future of Mobility:

The Future of Mobility podcast is focused on the development and implementation of safe, sustainable, effective, and accessible mobility solutions, with a spotlight on the people and technology advancing these fields.

Edison Manufacturing and Engineering:

Edison is your low volume contract manufacturing partner, focused on assembly of complex mobility and energy products that don’t neatly fit within traditional high-volume production methods.

linkedin.com/in/brandonbartneck/

brandonbartneck.com/futureofmobility/

How do we improve our transportation ecosystem? By designing the technology we need, and taking intentional steps to build the products, companies, and ecosystem we need to deploy these technologies.

Takeaways

Links:

Keywords

mobility, transportation, future mobility podcast, expertise, passions, personal interests, safe, sustainable, effective, accessible, tools, propulsion systems, alternative fuels, vehicle technology, building products, building companies, building infrastructure

Future of Mobility:

The Future of Mobility podcast is focused on the development and implementation of safe, sustainable, effective, and accessible mobility solutions, with a spotlight on the people and technology advancing these fields.

Edison Manufacturing and Engineering:

Edison is your low volume contract manufacturing partner, focused on assembly of complex mobility and energy products that don’t neatly fit within traditional high-volume production methods

linkedin.com/in/brandonbartneck/

brandonbartneck.com/futureofmobility/

Martin is the Global Mobility Solutions Leader within EY’s Consulting practice. He joins to discuss the key shifts in the mobility sector, and how companies can position themselves for success.

Takeaways

Links:

Bio:

Martin is the Global Mobility Solutions Leader within EY’s Consulting practice. He has over 20 years’ experience as a management consultant. Martin’s past work includes developing new business models, innovation, customer management, business transformation, strategy development, cost reduction and outsourcing projects.

Martin works primarily with automotive and industrial clients but also has extensive experience with telecom companies and public organizations.

Martin holds a Master of Science degree in International Management from the School of Business, Economics and Law at the University of Gothenburg.

About EY

EY exists to build a better working world, helping create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

About EY’s Global Advanced Manufacturing & Mobility Sector

Urbanization, changing consumer expectations and emerging digital technologies are reshaping what’s possible, from the production and distribution of goods to the transportation of people. To succeed in this new world of mobility and smart manufacturing, incumbents must transform themselves at unprecedented speed — to think like an innovative startup, tap into new talent and engage the customer. With experience across the value chain and key technology alliances, our teams show clients how to create efficiencies now while adopting digitization and optionality for long-term growth. Automotive, transportation, aerospace, defense, chemicals and industrial products companies can draw on the strength of our network of cross-industry players and put our diverse range of approaches to use today to equip their businesses for tomorrow.

Future of Mobility:

The Future of Mobility podcast is focused on the development and implementation of safe, sustainable, effective, and accessible mobility solutions, with a spotlight on the people and technology advancing these fields.

Edison Manufacturing and Engineering:

Edison is your low volume contract manufacturing partner, focused on assembly of complex mobility and energy products that don’t neatly fit within traditional high-volume production methods.

Alex Roy is a well-known thought leader and expert in the mobility space. He joins to explore what’s real in the autonomy space, the importance of effective strategy and discernment, the challenges of effectively communicating and marketing new technologies, and more.

Links:

Takeaways

Alex Roy Bio:

Former self-driving technology executive, automotive journalist and race driver, Alex Roy is best known for leading the first team in 23 years to break the Cannonball Run driving record, crossing the USA in 31 hours and 4 minutes. He has also broken the EV record 3 times, and still holds the Tesla Autopilot and 3-wheeled ICE records, the latter in a Morgan 3-Wheeler.

Alex is also co-founder of the Autonocast and The Drive, founder of the Human Driving Association, author of The Driver, producer of APEX: The Secret Race Across America, and Chairman Emeritus of The Moth storytelling series.

As Director of Special Operations at Argo.AI, Roy pioneered concepts like Universal Basic Mobility and Roy’s Razor—the litmus test for autonomous systems.

Roy has written for Bloomberg, Road & Track, and Jalopnik, has appeared on CNN, NBC, Fox News, Cheddar, and TF1, and has spoken at the FBI, SXSW, TedX, MIT, Stanford, Princeton, and Carnegie Mellon.

Johnson and Roy:

Joel Johnson and Alex Roy met in 2005 in Lower Manhattan as Alex prepared to break the Cannonball Run driving record.

From a love of speed, science fiction, Sondheim and Opeth, they collaborated across digital media, establishing and expanding technology and mobility brands such as WIRED, Gizmodo, Jalopnik, The Drive, Wirecutter, Autonocast, and more.

Passion for technology and mobility brought them from media and manufacturing to robotics, self-driving and AI, first individually with clients such as General Motors and Argo AI; then together in shared practice, based on the belief that the only way to predict the future is to drive towards it.

Future of Mobility:

The Future of Mobility podcast is focused on the development and implementation of safe, sustainable, effective, and accessible mobility solutions, with a spotlight on the people and technology advancing these fields.

Edison Manufacturing and Engineering:

Edison is your low volume contract manufacturing partner, focused on assembly of complex mobility and energy products that don’t neatly fit within traditional high-volume production methods.

linkedin.com/in/brandonbartneck/

brandonbartneck.com/futureofmobility/

Richard Hawwa is a Managing Director at Nomura Greentech, leading the Mobility and Automotive Technology practice in the Americas. Richard has 18 years of investment banking and operational experience, having advised on M&A and capital raising transactions with an aggregate value of more than $125 billion.

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Chapters

Keywords

investment banking, raising capital, financial picture, misconceptions, capital market, funding, milestones, revenue projections, scalability, marketing, building a business, fundraising, scaling, manufacturing, bomb cost, economies of scale, vertical integration, competitive moats, capital deployment, trust, reputation, domain-specific experience, CFO

Richard Hawwa Bio:

Richard is a Managing Director at Nomura Greentech, leading the Mobility and Automotive Technology practice in the Americas. Richard has 18 years of investment banking and operational experience, having advised on M&A and capital raising transactions with an aggregate value of more than $125 billion. Richard most recently served as the Chief Financial Officer at Embark Trucks, a NASDAQ-listed developer of self-driving software. He was instrumental in taking Embark public and its subsequent strategic sale in 2023, having helped raise $300 million in public and private capital. Prior to joining Embark in 2021, Richard served as a Managing Director at Citigroup, responsible for coverage of companies in the global mobility and automotive sector, advising and executing strategic M&A and capital raising transactions.

Throughout his career, Richard has served as a relationship and execution leader across a variety of sectors and clients and, in this capacity, is actively involved with management teams and Board of Directors in new idea generation, capital raising transactions, strategic and valuation/defense reviews, acquisition and divestiture implications and overall strategic and capital raising advisory services. Richard’s broad industry and transaction experience has been instrumental in supporting new and sustainable technologies in complex transactions and bringing his operational and transaction experience to the benefit of clients.

Nomura Greentech:

Nomura Greentech is a global investment banking advisory firm that supports companies in Capital Raising, M&A and Strategy. The team has the deepest transactional experience across Wall Street to provide real-time advice and form long-term partnerships with clients with access to investors globally

Future of Mobility:

The Future of Mobility podcast is focused on the development and implementation of safe, sustainable, effective, and accessible mobility solutions, with a spotlight on the people and technology advancing these fields.

Edison Manufacturing and Engineering:

Edison is your low volume contract manufacturing partner, focused on assembly of complex mobility and energy products that don’t neatly fit within traditional high-volume production methods.

linkedin.com/in/brandonbartneck/

brandonbartneck.com/futureofmobility/