Host Glen Palmer sits down with Craig Potter, co-founder and CEO of Soda Jerk LLC, to break down what it really takes to launch and scale a spirits brand, from raising early capital to securing reliable distribution across 20+ states. Craig shares how an influencer-driven strategy created retail pull during COVID and how earning Walmart’s “Golden Ticket” in California reshaped the brand’s growth playbook. Along the way, he connects spirits, real estate, and entrepreneurship with a clear theme: build a strong foundation, deliver consistent value, and let trust turn selling into confirmation.

And to learn more about Whisky Wealth Mastery, where whisky lovers go to learn the investment side of the spirit properly and responsibly, go to: