In this episode, Kristi sits down with Amy Foley, co-founder of Inbound Back Office, to discuss the importance of diversifying marketing strategies beyond referrals. Amy shares her entrepreneurial journey, revealing the challenges she faced when her business, originally built on referrals, began to see a decline. Together, they explore the lessons learned, strategies for implementing effective marketing plans, and the significance of proactive marketing.

Key Takeaways:

• The danger of relying solely on referrals for long-term business sustainability.
• The benefits of diversifying marketing strategies to include multiple avenues of lead generation.
• Insights on the balance between focusing on a few effective marketing tactics and avoiding spreading oneself too thin.
• The role of a marketing consultant vs. an agency and how each can provide unique advantages.
• Practical advice for business owners on implementing consistent marketing efforts before they become a necessity.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com