Our guest today shares how Mexacali Blues—an ecommerce and retail brand—deals with the ever-changing ecommerce landscape by focusing on people first.

Building Brands Around People (Instead of Tactics) with Topher Mallory

Go behind the scenes with Leading Brands. Ecommerce, Direct to Consumer, Retail, Wholesale, Luxury, Sustainability, Marketing, Entrepreneurship. No topics are off the table. New episodes every Monday.

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You can't control:
- Facebook, Google, or TikTok's algorithm (or if TikTok will even exist in the future)
- Impact on ad spend/CAC from the 2024 Election 
- Consumer spending and confidence 
So, what can you control? What should you focus on? That's what we cover in today's episode.

How To Grow Ecommerce Revenue In 2024

Chris Hunter joins the Wavebreak Podcast to share his journey as the co-founder of Koia, and previously Four Loko. 

We chat about how Koia launched nationwide into Whole Foods from Day 1, building and scaling consumer brands, and so much more. 

Chris Hunter is the co-founder of Koia and Four Loko.

Chris Hunter, co-founder of Koia and Four Loko

In today's episode, Kara Brothers, President at Starface, shares Starface’s mission and how the brand flips the acne narrative on its head through out-of-the-box marketing strategies, campaigns, and product drops.

Starface with Kara Brothers, Starface President

Recently, we released a podcast episode titled "15 Minute Exec Guide to Email & SMS in 2024" and we received a lot of positive feedback.
We're excited to share that it’s been expanded into a 30-minute webinar replay that you can watch or listen at your leisure

[EXTENDED] The 30-Minute Exec Guide to Email & SMS in 2024

Preston Rutherford joins the Wavebreak Podcast to share his journey with Chubbies.

Building Brands Around People (Instead of Tactics) with Topher Mallory

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