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Building Brands That Resonate & Transform with Victory Harbin
We’re joined by Victory Harbin, the creative force behind The Social Brand in this episode of WBTB. Victory takes us through her journey from art student to marketing expert, sharing the story of her business's natural growth and her passion for purposeful branding and building genuine human connections. Victory opens up about the lessons she learned from trying to scale her business too quickly during the pandemic and underscores the importance of our well-being in achieving true success. We also explore the impact of using artificial intelligence in marketing, as Victory offers her perspective on leveraging technology while maintaining the human element in business strategies.
About Victory Harbin
Victory Harbin owns The Social Brand, a marketing agency in East Tennessee with offices in Knoxville and Johnson City. She loves marketing so much that she's earned over 35 certifications in the field in the last five years. Her agency has helped hundreds of businesses grow, bringing in millions of dollars through effective marketing strategies. Victory speaks on various marketing topics and has worked as a consultant for the Small Business Development Center during the COVID pandemic to help small businesses. She started and sold her first startup by age 26 and now leads a team of 10 marketing experts, serving clients across the country. Victory believes that marketing is all about connecting people and helping small business owners meet their future customers. For her, it's the people that matter most in marketing.
Show Highlights:
(00:00) Introduction
(01:23) Victory's Entrepreneurship Journey
(03:09) The Origin of The Social Brand
(05:26) Philosophy on Human Connection in Branding
(07:13) Turning Brands into Verbs
(10:15) The Social Brands Strategy-first marketing approach
(19:53) Lessons learned from Scaling The Social Brand During The Pandemic
(22:07) The value of Choosing Sustainable Growth and Simplicity In Business
(31:01) Impact of AI on Modern Marketing
(32:55) Victory's Current Favorite Brands and Why
(34:44) How to connect with Victory
Links Referenced:
The Social Brand Website: https://thesocialbrandtn.com/
Victory’s LinkedIn: https://www.linkedin.com/in/victory-harbin/
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By HumblePod
5
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We’re joined by Victory Harbin, the creative force behind The Social Brand in this episode of WBTB. Victory takes us through her journey from art student to marketing expert, sharing the story of her business's natural growth and her passion for purposeful branding and building genuine human connections. Victory opens up about the lessons she learned from trying to scale her business too quickly during the pandemic and underscores the importance of our well-being in achieving true success. We also explore the impact of using artificial intelligence in marketing, as Victory offers her perspective on leveraging technology while maintaining the human element in business strategies.
About Victory Harbin
Victory Harbin owns The Social Brand, a marketing agency in East Tennessee with offices in Knoxville and Johnson City. She loves marketing so much that she's earned over 35 certifications in the field in the last five years. Her agency has helped hundreds of businesses grow, bringing in millions of dollars through effective marketing strategies. Victory speaks on various marketing topics and has worked as a consultant for the Small Business Development Center during the COVID pandemic to help small businesses. She started and sold her first startup by age 26 and now leads a team of 10 marketing experts, serving clients across the country. Victory believes that marketing is all about connecting people and helping small business owners meet their future customers. For her, it's the people that matter most in marketing.
Show Highlights:
(00:00) Introduction
(01:23) Victory's Entrepreneurship Journey
(03:09) The Origin of The Social Brand
(05:26) Philosophy on Human Connection in Branding
(07:13) Turning Brands into Verbs
(10:15) The Social Brands Strategy-first marketing approach
(19:53) Lessons learned from Scaling The Social Brand During The Pandemic
(22:07) The value of Choosing Sustainable Growth and Simplicity In Business
(31:01) Impact of AI on Modern Marketing
(32:55) Victory's Current Favorite Brands and Why
(34:44) How to connect with Victory
Links Referenced:
The Social Brand Website: https://thesocialbrandtn.com/
Victory’s LinkedIn: https://www.linkedin.com/in/victory-harbin/
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