building but cute

building but cute episodes

March 27 building but cute ep. 1: the story of but cute
In a world racing toward AI, what does it mean to build a dream consumer brand from the ground up?
Join Mikey Schumacher, Founder and CEO of but cute, as he shares the journey of creating a plush toy brand that embraces anxiety, awkwardness, and all the beautifully imperfect parts of being human.
In Episode 1, we explore the story behind but cute — where it started, why it matters, and what it takes to bring a deeply personal idea to life.
28 min

From the publisher's feed

Building a business is hard. Building a plush toy business out of a storage unit? That’s… well, but cute.