In a world racing toward AI, what does it mean to build a dream consumer brand from the ground up?
Join Mikey Schumacher, Founder and CEO of but cute, as he shares the journey of creating a plush toy brand that embraces anxiety, awkwardness, and all the beautifully imperfect parts of being human.
In Episode 1, we explore the story behind but cute — where it started, why it matters, and what it takes to bring a deeply personal idea to life.