Confessions of a Micro Agency Owner

Building Cachet: Branding Isn't Just for Big Agencies


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Have you ever felt like even though things are going well, your micro agency’s brand isn’t quite right? It may feel misaligned. Maybe it reads a little outdated, and it’s holding you back. 

Whatever feels off, you know for a fact that you don’t have a massive budget or a giant marketing team to work on this. So, how do you build your cachet? In this episode, we’re tackling something you can’t afford to ignore—your branding and positioning. It’s not just about looking good; it’s about commanding the respect and recognition your micro agency deserves. 

Topics discussed in this episode include:

  • What is cachet?

  • The biggest myth about cachet. 

  • What to work on to build the kind of cachet that sets you apart.

  • Additional opportunities for micro agencies to build their cachet. 

  • How to avoid common cachet pitfalls.

  • Why building cachet comes to down credibility and clarity. 

Links for This Episode: Micro Agency Momentum Asessment Show Notes Get Email Updates

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Confessions of a Micro Agency OwnerBy Maggie Patterson, BS-Free Business

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