Your micro agency looks great on paper, but behind the scenes, it’s chaos.

Projects are stalling, your team’s stretched thin, and your systems? Barely holding it together.

Welcome to the messy middle of micro agency life.

In this episode, I’m joined by operations pro Tressa Beheim to dig into why this happens—and how to fix it.

We’re discussing process vs. people problems, simplifying without compromising, and why perfectionism hinders your momentum.

If your agency’s growing fast and feeling messy, this one’s for you.

Topics discussed in this episode include:

• What operational overwhelm is and how it shows up.

• Hidden causes of overwhelm micro agency owners often miss.

• Where to start when everything feels broken.

• How do you tell if you have a people or process problem?

• One innovative way to simplify without backtracking.

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. 

To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/agencies/

Ever looked at your inbox, calendar, and Slack and thought, “Why am I the one holding all this together?”

You wait for the next hire, the dream client, or future-you to fix it. But here’s the hard truth: no one is coming to save you.

Not your assistant, not your ops unicorn, not even that coach you just hired.

If you want to build a micro agency that doesn’t burn you out, it starts with you.

In this episode, we’re doing a self-leadership intervention because your business will only be as steady and sustainable as you are and getting into what it really means to lead yourself first.

Topics discussed in this episode include:

• The hard truth about micro agency ownership.

• Why self-leadership matters.

• The “scale sharks” and their harmful leadership myths.

• The four pillars of self-leadership.

• How to lead yourself starting right now.

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.  

To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/agencies/

You’ve heard the advice: productize your DFY services, hire a team, build SOPs—and boom, freedom.

But for most micro agency owners, that dream turns into late-night deliverable reviews, endless meetings, and zero flexibility.

What if the real problem isn’t how you’re growing but the story you’ve been told about how you should grow?

In this episode, we’re busting the myth that you have to choose between being a consultant or running a done-for-you agency. Because, spoiler alert: you can—and should—do both. And when you do, your micro agency becomes smarter, more profitable, and a hell of a lot more fun to run.

Topics discussed in this episode include:

• The done-for-you myth and the hidden downsides.

• Why done-for-you doesn’t work for micro agencies.

• The case for consulting.

• Four ways to layer consulting into your agency.

• Common objections to consulting.

• The real benefits of adding consulting.

• Why consulting isn’t a pivot, it’s a power up.

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.  

To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/agencies/

If you’ve got a tight-knit team of contractors that attend meetings, work your hours, and serve your clients… you might actually have employees—and that’s not just a vibe, that’s a compliance issue.

In this episode, I’m joined by HR expert Kira La Forgia to break down the legal landmines of team building—like misclassification, compliance, and what it really means to lead. Don't skip this one if you’re hiring (or thinking about it).

Topics discussed in this episode include:

• Why “I’m not ready for employees” misses the point.

• The real risks of contractor misclassification.

• What legally defines an employee (it’s not about hours!) 

• How control over the work may put you in the employee zone. 

• Potential red flags that trigger audits for micro agencies.

• Why today’s org chart can’t dictate tomorrow’s hires.

• The actual cost of employees (and why it’s worth it).

• What HR covers and why legal or accounting advice isn’t enough.

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.  

To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/agencies/

You didn’t start your agency to redo work you already paid for.But if delegation feels like a mess you keep cleaning up, you’re not alone.

For micro agency owners, handing things off isn’t easy. It’s a high-stakes juggle with tight resources and zero room for error.

You’re not leading a big team. You’re leading everything. 

In this episode, we’re ditching the fluff and diving into a no-BS, no-drama guide to delegation because the problem isn’t your team. It’s how we’re leading.

Topics discussed in this episode include:

• Why delegation breaks down in micro agencies.

• Common delegation traps to watch for. 

• The emotional side of delegation: control, overwhelm, and letting go.

• My “No Drama Delegation” framework.

• The real role of leadership in delegation that may surprise you.

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.  

To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/agencies/

If scaling your agency feels more like a trap than a triumph, you’re not alone.

I don’t know about you, but I might scream if I see one more ad promising “7 figures in 6 months” by building a bloated team, launching a dozen offers, and automating yourself out of your own business.

This episode is for every micro agency owner who’s over the noise and ready to build something smarter, leaner, and actually sustainable. I’m sharing why I walked away from the traditional scale-at-all-costs model, what growth looks like on your own terms, and how staying small can actually be your biggest advantage.

Topics discussed in this episode include:

• The problem with “scale at all costs” advice.

• Choosing to ditch the 7-figure plan.

• What is a micro agency, really?

• The hidden advantage of staying small.

• What real growth looks like for micro agencies.

• How to play to your strengths.

• The power of being micro by design. 

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.

To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/agencies/

If the past few years have shown us anything, the world can be unpredictable and change quickly. 

So, how do we build businesses that can weather these shifts? 

The good news is that building a sustainable business doesn’t require shiny, overcomplicated strategies that often create more stress than success. 

Instead, you need solid, realistic strategies to help future-proof your micro agency.

In this episode, I share actionable ways to future-proof your micro agency. These aren’t pipe dreams or empty promises—they’re practical moves you can start making today to build a resilient, adaptable business ready to handle whatever comes next. 

Topics discussed in this episode include:

• Why building a business that can roll with the punches isn’t optional if you want to be sustainable. 

• Why future-proofing your business isn’t about predicting every shift in the market.

• The fact that most planning advice isn’t designed for micro agencies.

• Five strategies to help make your plans and your micro agency more adaptable. 

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.  

To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/agencies/

Ever wonder, "What should I really be doing as the owner of a micro agency?"

In the early days, you're doing everything—client work, admin, sales. But as your agency grows, your role gets blurry. 

Are you focusing on the right things? Or holding on to tasks that no longer fit your agency’s future?

If so, it might be time for a role reset—without losing the work you love or sticking to a one-size-fits-all approach.

In this episode, we’re diving into the why and how of a role reset, helping you build a role that truly supports your micro agency’s growth and your vision for success. 

Topics discussed in this episode include:

• Why your role as a leader needs to evolve.

• The myth of the “CEO Only” role.

• The hustle culture trap.

• Signs it’s time for a role reset.

• How to redefine your role in a sustainable way.

• Key questions to ask yourself when working on a role reset.

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.  

To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/agencies/

Fact: quality leads don’t magically appear.

In most cases, if you think you’ve been doing something wrong because your lead gen takes time and effort, you’re probably already on the right track. 

Because having to work to get leads is entirely normal. 

In this episode, we’re blowing up the myth of easy lead generation and diving into what really works to attract high-quality clients for your micro agency. Spoiler alert: it’s not as sexy as ‘set it and forget it,’ but it’s much more effective.

Topics discussed in this episode include:

• The fantasy of “effortless leads” that we’ve been sold.

• The truth about lead generation going into 2025.

• Why specificity matters more than ever.

• Tips for refocusing on lead generation that actually works.

• Why patience and persistence is the name of the game. 

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. 

To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/agencies/

Have you ever seen a “proven” formula for closing big clients and wondered if it might just work?

Spoiler alert: it probably won’t. 

Big-name entrepreneurs push 10-step funnels and quick wins, but the reality is that corporate clients don’t want flashy tactics. They want a reliable partner who understands their complex needs.

In this episode, we’re breaking down why these tactics don’t work for selling to corporate clients—and what does. 

Topics discussed in this episode include:

• Why the tactics the scale sharks teach don’t work.

• What are corporate clients really looking for in an agency partner?

• The BS-Free way to sell to corporate clients from relationships to how to position your services. 

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.  

To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/agencies/