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Building community as a growth channel with Yeap Ming Feng (Seedly)
In this episode, Yeap Ming Feng (currently Head of Growth at Seedly) speaks about:
- How he's helped Seedly grow to reach 1.1 million monthly visits in Singapore
- Finding a niche in the crowded financial services segment in Singaopre
- Using a bottom-up approach to determine the right content to create for their audience
- Leveraging user-generated content to increase community engagement
- Identifying relevant triggers that create a domino effect of user actions and activities across Seedly's platform
- Tracking metrics across all growth experiments and activities
Podcast information:
- Website
- Feed
- Host: Ricky Willianto
View all episodes
By Ricky WilliantoIn this episode, Yeap Ming Feng (currently Head of Growth at Seedly) speaks about:
- How he's helped Seedly grow to reach 1.1 million monthly visits in Singapore
- Finding a niche in the crowded financial services segment in Singaopre
- Using a bottom-up approach to determine the right content to create for their audience
- Leveraging user-generated content to increase community engagement
- Identifying relevant triggers that create a domino effect of user actions and activities across Seedly's platform
- Tracking metrics across all growth experiments and activities
Podcast information:
- Website
- Feed
- Host: Ricky Willianto