In this episode of the Unofficial Commerce Crew podcast, host Steve Holsinger and Kyle Montgomery welcome Shane Smythe, CTO of Saltbox, to discuss his journey in the Salesforce ecosystem, the importance of community and training, and insights from Dreamforce. Shane shares his experiences in building a training program for new Commerce Cloud users, his contributions to the Salesforce community, and his thoughts on the future of e-commerce and technology trends. The conversation emphasizes the significance of getting involved in the community and the evolving expectations of B2B and B2C commerce.

Takeaways

• Shane started his Salesforce career with an internship at Magnet 360.
• He emphasizes the importance of community contributions in the Salesforce ecosystem.
• Shane's YouTube channel, Salesforce Mojo, focuses on Commerce Cloud content.
• He has developed a training program for new Commerce Cloud users at a local university.
• The golden hoodie symbolizes contributions to the Salesforce community.
• Shane believes that the expectations of B2B users are similar to B2C users.
• He encourages individuals to get involved in the Salesforce community.
• Shane's insights from Dreamforce highlight the future of Commerce Cloud.
• He discusses the importance of understanding core Salesforce functionality for B2B commerce.
• Shane recommends a book on entrepreneurial methodology for business operations.

Chapters

00:00 Introduction to Shane Smythe and His Journey

04:21 Building a Community and Training Program

09:03 Achievements and Contributions in Salesforce

13:12 Insights from Dreamforce and Future of Commerce Cloud

17:53 Advice for B2B and B2C Commerce Transition

22:10 The Future of E-commerce and Technology Trends

26:37 Final Thoughts and Community Engagement