Unofficial SFCC

In this episode of the Unofficial Commerce Crew podcast, host Steve Holsinger and Kyle Montgomery welcome Shane Smythe, CTO of Saltbox, to discuss his journey in the Salesforce ecosystem, the importance of community and training, and insights from Dreamforce. Shane shares his experiences in building a training program for new Commerce Cloud users, his contributions to the Salesforce community, and his thoughts on the future of e-commerce and technology trends. The conversation emphasizes the significance of getting involved in the community and the evolving expectations of B2B and B2C commerce.

Takeaways

• Shane started his Salesforce career with an internship at Magnet 360.
• He emphasizes the importance of community contributions in the Salesforce ecosystem.
• Shane's YouTube channel, Salesforce Mojo, focuses on Commerce Cloud content.
• He has developed a training program for new Commerce Cloud users at a local university.
• The golden hoodie symbolizes contributions to the Salesforce community.
• Shane believes that the expectations of B2B users are similar to B2C users.
• He encourages individuals to get involved in the Salesforce community.
• Shane's insights from Dreamforce highlight the future of Commerce Cloud.
• He discusses the importance of understanding core Salesforce functionality for B2B commerce.
• Shane recommends a book on entrepreneurial methodology for business operations.

Chapters

00:00 Introduction to Shane Smythe and His Journey

04:21 Building a Community and Training Program

09:03 Achievements and Contributions in Salesforce

13:12 Insights from Dreamforce and Future of Commerce Cloud

17:53 Advice for B2B and B2C Commerce Transition

22:10 The Future of E-commerce and Technology Trends

26:37 Final Thoughts and Community Engagement

Summary

In this conversation, Steve Holsinger and Angelia Sterling discuss the challenges women face in the tech industry, particularly focusing on imposter syndrome, the importance of confidence, and the role of vulnerability in personal and professional growth. They explore how societal expectations and workplace dynamics contribute to these challenges and emphasize the need for supportive networks and reframing negative self-perceptions. The discussion also touches on educational paths in tech and the evolving landscape of career opportunities.

Takeaways

• Angelia has worked in e-commerce and consulting, focusing on women's roles in tech.
• Imposter syndrome is common, especially among women in tech.
• Women often feel they need to meet 100% of qualifications before applying for jobs.
• Supportive networks are crucial for balancing work and family life.
• Vulnerability can lead to growth and learning opportunities.
• Reframing fear as excitement can improve performance.
• Women in tech often lack female role models in leadership positions.
• The tech industry can be challenging for women due to cultural dynamics.
• Education in tech is evolving, with many successful professionals lacking formal degrees.
• Confidence often grows through experience and overcoming challenges.

Links

• Angelia's LinkedIn - https://www.linkedin.com/in/angeliasterling/
• "Chief in Tech" (Angelia said "Women in Tech") - https://www.chiefintech.com/book
• "This isn't Working" - https://www.meghanfrenchdunbar.com/book

Chapters

00:00 Introduction to Women in Tech
02:09 Experiences of Women in a Male-Dominated Field
04:22 Balancing Family and Career
07:32 Challenges of Being Heard in Tech
11:06 Understanding Imposter Syndrome
16:49 Building Confidence Through Experience
22:48 The Role of Vulnerability in Growth
28:17 Navigating Career Progression
33:00 The Value of Non-Traditional Backgrounds in Tech

Summary

In this episode, hosts Steve Holsinger and Kyle Montgomery discuss their experiences at Dreamforce, focusing on Salesforce's marketing strategies, the confusion surrounding product naming, and the implications of the new Agentic Commerce Protocol. They celebrate community contributions, highlight innovations in AI and commerce, and compare the Dreamforce and Connections events. The conversation wraps up with thoughts on community engagement and future directions for the Salesforce ecosystem.

Takeaways

• Dreamforce provided valuable insights into Salesforce's evolving product strategies.
• The renaming of products can create confusion for users and developers alike.
• Agentic Commerce Protocol is a significant development for e-commerce integration.
• Community contributions are vital for the growth and support of Salesforce users.
• AI innovations are shaping the future of commerce and customer interactions.
• Comparing Dreamforce and Connections reveals differing focuses on commerce content.
• Engagement with the community enhances the overall experience at events.
• Salesforce's investment in Commerce Cloud is beginning to show results.
• The importance of clear documentation in the face of product name changes.
• Future developments in AI and commerce will require adaptation from merchants.

Chapters

00:00 Introduction to Dreamforce Experience
02:46 Salesforce's Marketing Strategies and Product Naming Confusion
05:17 Agentic Commerce Protocol and Its Implications
08:00 Dreamforce Announcements and Community Highlights
10:31 Celebrating Community Contributions
13:28 Innovations in AI and Commerce
16:05 Comparing Dreamforce and Connections
18:42 Community Engagement and Future Directions
21:28 Final Thoughts and Wrap-Up

Takeaways

• The podcast is being rebooted to explore new topics in commerce.
• The Unofficial SFCC community has grown significantly, now over 12,000 members.
• Recent developments in Commerce Cloud focus on B2C commerce as a flagship product.
• Connections Conference highlighted the importance of community and networking.
• Investment in Commerce Cloud is doubling, indicating a strong future.
• AI presents both opportunities and challenges in development processes.
• The hosts plan to engage with the community through the podcast.
• Listeners are encouraged to share their stories and ideas.
• The podcast aims to provide valuable insights for the commerce community.
• Regular episodes will help maintain momentum and engagement.

Chapters

• 00:00 Rebooting the Podcast
• 01:39 The Story Behind Unofficial SFCC
• 05:45 Community Growth and Future Plans
• 08:17 Insights from Salesforce Connections
• 11:02 B2C Commerce Focus and Future Investments
• 14:05 The Role of Startups in Commerce Innovation
• 18:24 Expectations for Dreamforce
• 20:53 Unified Commerce Experience
• 23:16 Bundles and Customer Experience
• 25:07 Future Plans for the Podcast

ChangeUp, Inc talks with Oleg Sapishchuk and Peter Schmalfeldt about Commerce Cloud and "Round Up for Charity."

▬ Show Notes ▬▬▬▬▬▬▬▬ 

Round Up for Ukraine 

› Website

▬ Guest ▬▬▬▬▬▬▬▬▬▬▬

ChangeUp, Inc ( Robert Soderstrom, Katie Nathan & Cesar Tavares )

› Website

▬ Hosts ▬▬▬▬▬▬▬▬▬▬▬

Oleg Sapishchuk

› Twitter
› LinkedIn
› Github
› Website

Peter Schmalfeldt

› Website
› Work

▬ About ▬▬▬▬▬▬▬▬▬▬▬

Welcome to the Unofficial Salesforce Commerce Cloud Podcast. We created this Podcast to give everyone access to each other to share ideas and help one another. It also offers members a place to discuss, listen and watch Salesforce B2C Commerce Cloud in a free and open environment.

› YouTube
› Playlist
› LinkedIn
› Twitter

Rockey Nebhwani talks with Oleg Sapishchuk and Peter Schmalfeldt about SFCC & Web Performance.

▬ Show Links ▬▬▬▬▬▬▬▬

› Favorite Tool - www.treo.sh (Example Dashboard - https://treo.sh/sitespeed/direct.asda.com)  - Subscribe using 'Email updates' link to get updated monthly Crux stats (2nd Tuesday of the month)

› Google Data Studio - HTTP Archive - Core Web Vitals Technology Report - https://datastudio.google.com/s/gAvNzFdtUSM

› Web Performance Slack ( Request Invite ): https://webperformance.herokuapp.com

▬ Content ▬▬▬▬▬▬▬▬▬▬

00:00 - Intro
00:58 - Guest Introduction
02:19 - Motivation to Start Community?
04:39 - How can people access your Community?
07:48 - How to build a Web Performance Culture?
10:36 - Best way to Track Performance Issues?
14:08 - Ways to Budget Web Performance?
16:54 - Internal vs External Web Performance Tooling?
19:07 - Free Web Performance Tools?
20:07 - How to Prioritize Web Performance Tickets?
27:18 - Specific SFCC Performance Tooling?
30:08 - What is Web Almanac and HTTP Archive?
33:25 - How to use Performance History?
34:43 - Can you compare eCommerce Platforms?
36:56 - How can Salesforce Help Customers?
43:05 - How can the Community Help?
47:21 - Message to The Community

▬ Guest ▬▬▬▬▬▬▬▬▬▬▬

Rockey Nebhwani

› Twitter
› LinkedIn

▬ Hosts ▬▬▬▬▬▬▬▬▬▬▬

Oleg Sapishchuk

› Twitter
› LinkedIn
› Github
› Website

Peter Schmalfeldt

› Website
› Work

▬ About ▬▬▬▬▬▬▬▬▬▬▬

Welcome to the Unofficial Salesforce Commerce Cloud Podcast. We created this Podcast to give everyone access to each other to share ideas and help one another. It also offers members a place to discuss, listen and watch Salesforce B2C Commerce Cloud in a free and open environment.

› YouTube
› Playlist
› LinkedIn
› Twitter

Kyd Song talks with Oleg Sapishchuk and Peter Schmalfeldt about SFCC, NFT's & The Metaverse

▬ Content ▬▬▬▬▬▬▬▬▬▬

00:00 - Intro
00:58 - Guest Introduction
03:46 - What is an NFT?
08:16 - How can Business use NFTs?
10:28 - NFT vs Digital Art
15:40 - How do Retailers use NFTs?
18:23 - What is The Metaverse?
21:28 - How can Business use The Metaverse?
25:10 - How will The Metaverse Impact Online Retail?
27:14 - What is a Digital Headquarters?
33:26 - What is Web3?
39:47 - What are some Concerns for Web3?
45:40 - Message to the Community

▬ Guest ▬▬▬▬▬▬▬▬▬▬▬

Kyd Song

› LinkedIn
› Website

▬ Hosts ▬▬▬▬▬▬▬▬▬▬▬

Oleg Sapishchuk

› Twitter
› LinkedIn
› Github
› Website

Peter Schmalfeldt

› Website
› Work

▬ About ▬▬▬▬▬▬▬▬▬▬▬

Welcome to the Unofficial Salesforce Commerce Cloud Podcast. We created this Podcast to give everyone access to each other to share ideas and help one another. It also offers members a place to discuss, listen and watch Salesforce B2C Commerce Cloud in a free and open environment.

› YouTube
› Playlist
› LinkedIn
› Twitter

Alex Khan talks with Oleg Sapishchuk and Peter Schmalfeldt about Getting Hired in Salesforce Commerce Cloud.

▬ Content ▬▬▬▬▬▬▬▬▬▬

00:00 - Intro
01:02 - Alex, can you introduce yourself?
02:23 - Hard parts of being a Recruiter?
06:42 - How has COVID impacted the Market?
09:51 - What Qualifications changed after COVID?
13:33 - Discussion about Remote Employment
19:01 - What are the current Market Demands?
23:37 - What Skills are in demand?
27:24 - Discussion about Good Resumes
29:19 - What do Hiring Managers want in a Resume?
32:33 - Should Junior Developers list unrelated jobs on Resume?
36:14 - Which Certifications Help?
41:31 - How should you list your Certifications?
43:16 - Current US Market Salary Rates?
47:45 - Pros and Cons of Working for Agency vs. Brands
50:36 - Are there benefits of working with a Recruiter?
53:52 - Getting the most out of Recruitment Process
57:50 - What is your Message to the Community?

▬ Guest ▬▬▬▬▬▬▬▬▬▬▬

Alex Khan

› LinkedIn
› Website

▬ Hosts ▬▬▬▬▬▬▬▬▬▬▬

Oleg Sapishchuk

› Twitter
› LinkedIn
› Github
› Website

Peter Schmalfeldt

› Website
› Work

▬ About ▬▬▬▬▬▬▬▬▬▬▬

Welcome to the Unofficial Salesforce Commerce Cloud Podcast. We created this Podcast to give everyone access to each other to share ideas and help one another. It also offers members a place to discuss, listen and watch Salesforce B2C Commerce Cloud in a free and open environment.

› YouTube
› Playlist

Matt Hudson talks with Oleg Sapishchuk and Peter Schmalfeldt about Mobile Apps vs. PWA's

▬ Content ▬▬▬▬▬▬▬▬▬▬

00:00 - Intro
01:19 - Matt, can you introduce yourself?
03:05 - What is Belk?
03:38 - Why did you switch to Mobile Apps?
07:25 - Do you share resources between PWAs and Mobile Apps?
11:00 - What considerations are there for Team Planning?
14:12 - What challenges do you have with Mobile Apps?
16:29 - How do you store Application Data?
20:00 - Mobile Apps vs. PWA discussion
26:01 - How does someone choose between Mobile Apps and PWAs?
29:25 - Discussion on connecting Mobile Apps to SFCC Systems
41:11 - How do you educate your teams?
44:57 - When would you use WebView vs. Native?
50:36 - What Unique Experiences are there for Mobile Apps?
52:58 - What's the Story about the Lemonade Apron?
56:16 - What is your Message to the Community?

▬ Guest ▬▬▬▬▬▬▬▬▬▬▬

Matt Hudson

› LinkedIn
› Twitter
› Website

▬ Hosts ▬▬▬▬▬▬▬▬▬▬▬

Oleg Sapishchuk

› Twitter
› LinkedIn
› Github
› Website

Peter Schmalfeldt

› Website
› Work

▬ About ▬▬▬▬▬▬▬▬▬▬▬

Welcome to the Unofficial Salesforce Commerce Cloud Podcast. We created this Podcast to give everyone access to each other to share ideas and help one another. It also offers members a place to discuss, listen and watch Salesforce B2C Commerce Cloud in a free and open environment.

› YouTube
› Playlist

Rob Smith talks with Oleg Sapishchuk and Peter Schmalfeldt about Stretching the Limits of SFCC and "Unicorn Projects."

Discussion Links:

› https://shop.tate.org.uk
› https://www.vam.ac.uk/shop/home
› https://parking.gatwickairport.com

▬ Content ▬▬▬▬▬▬▬▬▬▬

00:00 - Intro
00:58 - Rob, can you introduce yourself?
03:00 - What "Unicorn Projects" have come your way?
06:14 - Tate Museum Project
10:34 - What is your process for taking on "Unicorn Projects"?
13:08 - Crafting SFCC Solutions with Non-SFCC Backgrounds
20:18 - What is the biggest challenge with these projects?
25:57 - Were there Projects you felt were impossible on SFCC?
30:15 - Gatwick Airport Project
33:25 - Thoughts on SFRA vs. Headless
41:03 - What is your Message to the Community?

▬ Guest ▬▬▬▬▬▬▬▬▬▬▬

Rob Smith

› LinkedIn
› Website

▬ Hosts ▬▬▬▬▬▬▬▬▬▬▬

Oleg Sapishchuk

› Twitter
› LinkedIn
› Github
› Website

Peter Schmalfeldt

› Website
› Work

▬ About ▬▬▬▬▬▬▬▬▬▬▬

Welcome to the Unofficial Salesforce Commerce Cloud Podcast. We created this Podcast to give everyone access to each other to share ideas and help one another. It also offers members a place to discuss, listen and watch Salesforce B2C Commerce Cloud in a free and open environment.

› YouTube
› Playlist