Kurt Elster is the CEO & Co-Founder of Ethercyle, an ecommerce consultancy for Shopify Merchants, as well as the host of The Unoffical Shopify Podcast.

Through his consulting work, Kurt has a unique view into the trends that are performing well in online marketing. He understands how to help his clients differentiate themselves, so they stand out and make sales, in this world of ever diminishing return on ad spends.