Data Beats Opinion

Today, we welcomed Steffen Hedebrandt, Chief Marketing Officer at Dreamdata, a Revenue Attribution Platform to the Data Beats Opinion Podcast.  Steffen is a subject matter expert in connecting marketing activities with revenue. He has an exceptional growth mindset, is data-driven by heart and loves all parts of scaling the commercial side of a business.  A notorious growth hacker with a successful track record of scaling businesses and building teams at Upwork and Airtame, Steffen knows firsthand the pain points of rapidly scaling marketing and growth.

One of the most amazing things I learned during this interview is that it takes an average of 32 touches from first touch to a deal being won in the B2B space.  That's a lot of wiggle room for attribution error, and why it is more critical than ever to be able to see accurate data through the customer journey.

In this interview with Steffen Hedebrandt, you will learn:

How the nature of b2b marketing differs from traditional marketing strategies

The differences between typical CRM attribution models and deeper analytics

Potential blind spots in your marketing that you may not even know exist

The shockingly low number of b2b companies that use a genuine data-driven model

Steffen's new Go-To-Market Benchmark Report for 2022

And so much more!

Alan Silvestri is the founder and director of strategy at Growth Gorilla. Growth Gorilla is a no B.S. content promotion and distribution agency for B2B SaaS companies. They help Software companies that are already publishing quality content, get the word out to acquire backlinks, and increase traffic and signups. Alan is also a Back to the Future and 80s fanatic, Delorean owner, and punk rocker.

One of the most amazing things I learned during this interview is the astonishing precision and in-depth knowledge that modern SEO requires of us - and this is an understanding illustrated well by Alan’s example of how one single missing keyword variation on a client’s page boosted his rank past his highest competitor - without any other changes to the page. Unbelievable!  It’s no wonder that more and more companies are turning to experts like Alan and Growth Gorilla to handle their SEO projects.

In this interview with Alan Silvestri, you will learn:

What the Content Graveyard is and how to avoid it

What a Link Gap is and why it’s important for you to identify and resolve these

The 3 main reasons why 90% of content on the web doesn’t get search traffic

How Google shows you what it wants to see on the highest rated pages

The 5 things you need to prepare BEFORE you start search engine optimization

3 problems that cripple most SaaS companies when it comes to search ranking

What you can do IMMEDIATELY to improve your domain rating

A little-known secret to page ranking … this one might surprise you!

And so much more!

You can connect with Allen at:

Growth Gorilla

@AlanGGorilla

This week, Keith sat down with Thomas Smale, the CEO and founder of FE International, a top-ranked global M&A advisor of SaaS, e-commerce & content businesses. He has worked with a number of business acquisitions both before he became founder, and he now specializes in it through FE International.

Recently Keith chatted with Dan McGaw, the founder and CEO of McGaw.io, formerly known as Effin Amazing, a marketing technology and analytics agency. Dan is also the creator of UTM.io, a campaign management and data governance tool.

We’re back with another episode of DBO with Keith Perhac. This week, Keith chats with Anansi’s Say Gabriel. Say’s main goal in life is to create cohesive systems that support strong communities.

Frustrated by watching stressed-out digital leaders get mired in constantly shoring up shoddy systems, Say set her focus to the digital world a decade ago, just as it was rising in impact on everyday life. Today, Say helps agency leaders troubleshoot and build strong marketing, operations, and admin systems.

Claire Suellentrop is an up-and-comer in the marketing world. She dabbled in journalism and entertainment marketing before she began helping SaaS companies like Wistia, FullStory, Edgar, Death to the Stock Photo, and many others get inside their customers’ heads. She then became the co-founder of two companies: Userlist.io and Forget the Funnel which we discuss with her in this enlightening conversation with Keith on Data Beats Opinion.

Matt Giovanisci is a jack of all trades with a broad knowledge of all aspects of marketing. He founded swimuniversity.com, co-founded a personal finance brand and podcast called listenmoneymatters.com, and started a coffee education website called Roasty (which he has since sold). In 2016 he created moneylab.co so he could build more brands, make more money, and write off his homebrewing hobby. Money Lab focuses on No B.S. Marketing - it's honest, straight forward and cuts to the chase. Which is exactly what my conversation with Matt was like for Data Beats Opinion.

Brent Weaver built his first website at 15, and created his first web-design business at 17. That company grew into a successful, 14-person web agency that was acquired in 2012. Since then has helped thousands of other web professionals master business skills through UGURUS.com, his business school for digital agencies. He creates educational programs that help agency owners work on their business to drive additional revenues, increase profits, and create freedom in their life.

Ryan Stewart started his career working for large consulting companies with clients like Target, Best Buy and Bayer, before branching out to start his own growth marketing agency. He's now the founder of TheBlueprint.training, sharing the systems, processes and tactics he's used to scale his agencies to 8 figures in revenue. Ryan has a ton of digital marketing experience and had a lot to share during his time on Data Beats Opinion.

Val Geisler helps SaaS and subscription-based e-Commerce brands use email to strategically convert leads, retain customers long term, and close more monthly recurring revenue. Her passion is great email copy, crafting email marketing strategy and helping businesses reduce churn and increase customer happiness. Val is amazing at customer retention and customer communication and I'm super happy to have her on the show.