In this episode of Data Beats Opinion, Brent and Keith discuss:

• Understanding what data to look at, interpreting it correctly and following what the data tells you you should do, even when it feels uncomfortable
• How to decide when a marketing campaign isn't working
• What your weekly scorecard should look like and why it's important to have this data
• Drilling your goals down to one simple idea that your team can rally behind
• Using data to help clients decide on where to focus their energy first
• Risk tolerance, monthly spend threshold and deciding when to move on what the data is telling you
• The most important info to know to improve lead generation

You can find Brent at:

ugurus.com

[email protected]