In this interview with Dan, you'll learn about:<ul><li>The importance of governance</li><li>The significance of measuring your business's touchpoints</li><li>Why accepting imperfection is key to understanding the limits of your data source</li><li><a href="https://mcgaw.io/build-cool-shit-book/#gs.l5hpny" target="_blank" rel="noreferrer noopener">Build Cool Sh*t</a>, Dan's first book</li></ul>

In this interview with Dan, you'll learn about:The importance of governanceThe significance of measuring your business's touchpointsWhy accepting imperfection is key to understanding the limits of your data sourceBuild Cool Sh*t, Dan's first book

In this interview with Dan, you'll learn about:<ul><li>The importance of governance</li><li>The significance of measuring your business's touchpoints</li><li>Why accepting imperfection is key to understanding the limits of your data source</li><li><a href="https://mcgaw.io/build-cool-shit-book/#gs.l5hpny" rel="noopener noreferrer">Build Cool Sh*t</a>, Dan's first book</li></ul>&nbsp;

Multi-touch Attribution Models with Dan Mcgaw

Thoughts & Interviews with experts who improve their business with data. Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

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Thoughts &amp; Interviews with experts who improve their business with data. Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

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Multi-touch Attribution Models with Dan Mcgaw

Multi-touch Attribution Models with Dan Mcgaw