In this episode of Buying Local, Mike Nelson sits down with Matthew Knoth to talk about his journey into sales, networking in the Capital Region, and what it really means to build relationships in a local business community. Matthew also shares his experience stepping into the fire, learning through rejection, and preparing to take on a bigger role with the Buying Local podcast.

You can connect with Matthew by emailing him at [email protected] or by scheduling a meeting with him on Calendly through Five Towers Media.

0:00 Welcome to Buying Local and introduction of Matthew Knoth

1:00 Matthew’s background and first impressions of the local community

2:00 Growing up in New Hartford and finding his way to the Capital Region

3:50 College experience, lacrosse, and studying business

5:20 Joining Five Towers Media and stepping into sales

6:45 Learning by doing: pitches, meetings, and networking

8:15 Why Matthew chose sales as a career path

10:10 Breaking the stigma around sales and helping businesses the right way

12:15 “Go for No” mindset and building conceptual strength

14:30 Experiences with local chambers and networking events

16:55 Stepping outside your comfort zone at networking events

18:20 Cold calling, rejection, and building resilience

20:45 Managing clients, time, and expectations in sales

23:55 Balancing relationships and responsibility in client work

26:20 Matthew joining Buying Local as a future host

28:55 Upcoming interviews and community spotlights

32:00 Looking ahead to 2026 and growing within the community

33:20 How to contact Matthew Knoth and get involved