May 22, 2026

Building Community with Andre van Kampen of ISV Forum

35 minutes

➡️ Summary ➡️

Andre van Kampen, Salesforce MVP and founder of ISV Forum, shares how years of watching AppExchange partners reinvent the wheel led him to build a community where ISVs learn from each other. From his start as an accidental Salesforce consultant in 2013 to organizing intimate roundtable meetups across London and Amsterdam, Andre discusses the real challenges facing AppExchange partners today — from difficulty reaching partner account managers to navigating the AgentExchange rebrand and new AI requirements. The conversation highlights how a simple meetup revealed that half the room didn't know AppExchange had a built-in lead generation tool, and how one developer got his first lead overnight after publishing his listing.

➡️ Guest ➡️

Andre van Kampen https://www.linkedin.com/in/andrevankampen/

ISV Forum https://isv-forum.com

YeurDreamin' https://www.yeurdreamin.eu/

Amsterdam User Group https://trailblazercommunitygroups.com/salesforce-user-group-amsterdam-netherlands/

➡️ Takeaways ➡️

ISV Forum hosts small roundtable meetups of 10 to 20 people in London and Amsterdam focused on real talk between AppExchange partners

Many AppExchange partners are reinventing the wheel because there is no centralized place to share lessons learned from the listing and review process

The AppExchange has a built-in lead generation form that many partners do not know about — one developer got his first lead the night he published his listing

Salesforce onboarding teams appear overwhelmed and smaller partners often struggle to even identify their partner account manager

New AppExchange listings may now require an AI or Agentforce component though the exact requirements remain unclear

The Partner Blazer Slack group is a valuable but underutilized resource where AppExchange product leadership is directly accessible

Mike Davis has a GTM-focused Slack workspace for ISVs and a great ISV-focused podcast called How We Got There https://www.howwegottherepodcast.com/

ISV Forum is free to join with roughly 50 members and communicates via WhatsApp and a LinkedIn group

Comparenate is an upcoming spin-off project to help smaller partners with marketing through unboxing-style videos and a referral platform

➡️ Youtube ➡️

Watch this episode on our Youtube channel

➡️ Keywords ➡️

Salesforce ISV, AppExchange, AgentExchange, ISV Forum, community, meetups, lead generation, Agentforce, partner account manager, security review, Andre van Kampen

➡️ Hashtags ➡️

#AppsemblyLine #Salesforce #ISV #AppExchange #AgentExchange #ISVForum #Community #SalesforceISV

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