Welcome to PersonalBranding.com with Dillon Kivo! Today, Dillon dives into the essential topic of building confidence in your brand's voice. This episode focuses on why most people don't actually have a brand voice problem—they have a confidence problem. Dillon breaks down the truth about consistency, authenticity, and clarity, and how putting in the reps is the real shortcut to building a voice your audience trusts.

Highlights:

"Your brand voice isn't hiding inside a design choice—it's hiding behind a lack of confidence."

"Every impression is either building trust or creating confusion. There is no neutral."

"Confidence doesn't show up first. Confidence is the reward for doing the work."

"The only wrong tone is a fake one."

"Familiarity creates trust, and trust is the ultimate competitive advantage."

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