Welcome to a new episode of PersonalBranding.com with Dillon Kivo! Today, Dillon dives into the importance of using analytics to measure your brand’s performance. This episode focuses on how leveraging the right data can provide you with key insights into how your brand is performing, what’s working, and where adjustments are needed. Whether you're building your brand or optimizing an existing one, this episode will show you how to use analytics to make smarter decisions and grow your influence.

Highlights:

"Think of analytics as your brand’s report card—they show you exactly how well you’re doing and where there’s room for improvement."

"Without data, you’re navigating blindly. Analytics remove the guesswork and help you focus your efforts on what really works."

"Engagement, reach, conversion rates—these are the metrics that matter when it comes to tracking your brand’s success."

"Using A/B testing and audience feedback, you can refine your content strategy and optimize for better results."

Timestamps:

00:00 - Introduction

00:58 - Why Analytics Matter

02:05 - Key Metrics to Focus On

02:23 - Using Data to Improve Content Strategy

05:16 - A/B Testing and Adjusting Your Approach

05:27 - Tracking Long-Term Trends

06:28 - Building Community Through Analytics

08:10 - Outro

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Launch your personal brand: Personalbranding.com/

Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon dives into the power of consistency across your digital platforms. He breaks down why maintaining a unified brand message across LinkedIn, Instagram, websites, and other online spaces is essential for building trust and recognition. Dillon also shares expert tips on aligning your visuals, voice, and engagement strategy to create a cohesive personal brand. Whether you're an entrepreneur, professional, or influencer, this episode is packed with actionable insights to help you stand out and make a lasting impression.

💡 "Your audience should recognize your brand instantly—no matter where they find you."

💡 "Consistency isn’t just about looks; it’s about building trust and credibility with every interaction."

💡 "If your brand voice changes from one platform to another, you risk confusing your audience."

💡 "Engagement matters! Show up consistently to strengthen relationships and create real impact."

1:01 - Why Consistency Matters for Personal Branding

1:43 - Aligning Your Visual Identity Across Platforms

2:33 - Crafting a Consistent Voice and Tone

3:27 - Tailoring Your Message While Staying Cohesive

4:12 - The Role of Engagement in Brand Consistency

5:02 - Measuring and Adjusting for a Stronger Presence

5:32 - Final Thoughts & Next Steps

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🚀 Build your Personal Brand today: PersonalBranding.com

Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon dives into the power of LinkedIn for personal branding. He breaks down the key elements of an optimized LinkedIn profile, from crafting a compelling headline and summary to building a strong network and engaging with valuable content. Dillon also shares expert tips on positioning yourself as an industry leader and using LinkedIn to create opportunities. Whether you're an entrepreneur, professional, or influencer, this episode is packed with actionable insights to help you stand out and build a personal brand that attracts the right connections.

Highlights:

💡 "Your LinkedIn profile isn't just a digital resume—it's your personal brand's storefront to the world."

💡 "A well-crafted headline can make the difference between being overlooked and standing out as a thought leader."

💡 "Building a personal brand isn’t about who you know—it’s about who knows you."

💡 "Engagement is key. If you’re not showing up, you’re missing out on potential opportunities."

Timestamps:

1:10 - Why LinkedIn is Crucial for Personal Branding 1:40 - Crafting the Perfect Headline & Summary 3:40 - Showcasing Your Experience & Achievements 4:44 - The Power of Networking & Engaging on LinkedIn 5:51 - Creating Valuable Content to Establish Authority 6:51 - Getting Recommendations & Endorsements 8:02 - Final Thoughts & Next Steps

🔗 Follow Dillon @DillonKivo

🚀 Build your personal brand today: PersonalBranding.com

Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon dives deep into the art of scaling your personal brand. You’ve built a strong foundation and grown your audience—now it’s time to take things to the next level. But scaling isn’t just about numbers; it’s about expanding thoughtfully and strategically while staying true to who you are.

Dillon explores the key indicators that signal it's time to scale, the importance of authenticity in growth, and how to leverage networking and new channels for sustainable expansion. Whether you're an entrepreneur, thought leader, or content creator, this episode is packed with actionable insights to help you navigate your branding journey.

“Scaling isn’t just about a bigger audience—it’s about a deeper connection with the right audience.”

“If you try to scale too aggressively, you risk losing the authenticity that made your brand successful in the first place.”

“Your network is one of the most powerful assets when scaling your personal brand. Build relationships before you need them.”

“Sustainable growth means balancing ambition with feasibility. Don’t sacrifice quality in the name of expansion.”

0:00 - The Importance of Scaling Your Personal Brand

0:29 - Signs That You’re Ready to Scale

2:12 - Scaling with Authenticity

3:44 - Leveraging Networking & Community

5:16 - Expanding Your Reach with New Channels

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Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon explores the essential role of mentorship in entrepreneurship. He delves into the various types of mentors, how to find the right fit, and the keys to nurturing a successful mentor-mentee relationship. Dillon also discusses the challenges that can arise and how to overcome them, as well as the importance of paying it forward by becoming a mentor yourself. Whether you're just starting your entrepreneurial journey or well into building your business, this episode is packed with valuable insights to help you accelerate your growth and achieve your goals.

Highlights:

"Mentorship gives you the access to insights that aren't in any other business book or online course that you can buy."

"Mentors don't just share their successes. They're willing to talk about their failures too. And sometimes learning about what not to do can be just as impactful as learning what to do."

"Mentorship isn't just a one time relationship where you meet for coffee one time, right? It can grow over time, where you're meeting once a month or whatever."

"By supporting others, you keep the cycle going and help build a stronger entrepreneurial community."

Timestamps:

0:00 - The Importance of Mentorship in Entrepreneurship 

1:50 - Types of Mentors and Their Roles 

3:07 - Finding the Right Mentor 

3:53 - Nurturing the Mentor-Mentee Relationship 

4:24 - Implementing Mentor's Advice 

5:24 - Building a Mentor Community 

6:09 - Challenges in Mentorship 

7:07 - Conclusion 

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Launch your personal brand: Personalbranding.com/   

Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon dives into the topic of finding balance between your personal life and professional hustle as a business owner. He shares practical tips and strategies to help you avoid burnout and stay energized, including setting boundaries, prioritizing what matters most, building a support network, and practicing self-care.

Highlights:

"Being a business owner is challenging enough without sacrificing your own health and well-being."

"Designate work hours and stick to them as best as you can. This not only prevents burnout, but it also signals to your clients and team that you're serious about your time."

"Being intentional about what you choose to focus on helps you avoid being pulled into 1000 directions."

"Taking care of yourself is taking care of your business. When you feel physically and mentally well, you're able to show up as your best self."

"The most important thing is that, in the long run, you're creating a life where both your personal happiness and professional goals can thrive."

Timestamps:

00:00 - Introduction

00:31 - Why Work/Life Balance Is Important

01:00 - Setting Boundaries

02:56 - Being Clear about Your Goals

04:02 - Delegating Tasks to Focus Better

04:42 -Self-Care for Entrepreneurs

05:42 - The Impact of Technology

07:36 - Conclusion

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Launch your personal brand: Personalbranding.com/   

Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon shares powerful strategies for building a strong, meaningful network that can open doors and propel your personal and professional growth. He emphasizes the importance of authenticity, adding value to others, and nurturing relationships over the long-term.

Highlights:

"Networking should be about giving just as much as receiving."

"A good first impression is made by being present, listening actively, and asking thoughtful questions."

"Maintaining your network is just as important as building it."

"Being intentional about your network can help you find new clients, look for collaborations, or even just valuable advice."

"Networking isn't a one-time event. It never actually stops, and it shouldn't if you want to maintain a strong network."

Timestamps: 00:00 - Introduction

01:12 - Understanding meaningful connections 02:30 - First impressions

04:31 - Nurturing connections

05:50 - Connecting people to one another 07:37 - Online networking opportunities 08:50 - The importance of consistency in networking 09:37 - Conclusion Follow Dillon @DillonKivo 

Launch your personal brand: Personalbranding.com/   

Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon explores the topic of impostor syndrome - that nagging feeling that your achievements aren't real or that you've somehow tricked people into thinking you're more capable than you are. He shares actionable tips for entrepreneurs to recognize, address, and overcome impostor syndrome, enabling personal and business growth.

Highlights:

"Impostor syndrome can hit hard, especially for entrepreneurs who are constantly pushing boundaries and stepping out of their comfort zones."

"Each setback brings you one step closer to success by teaching you valuable lessons."

"Impostor syndrome might never fully go away, but the more you practice these strategies, the wider that voice of self doubt becomes."

"Remember imposture syndrome doesn't define your ability or worth. Keep reframing your thoughts, lean into your support network and celebrate each small win along the way."

Timestamps:

0:00 - Understanding Impostor Syndrome 

1:09 - Reframing Negative Thoughts with Realistic Self-Talk 

2:17 - Keeping a Wins Journal 

2:53 - Leaning into Community Support 

3:45-Embracing Failing Forward 

4:19 - Setting Realistic Goals and Celebrating Small Wins 

5:15 - Using Visualization to Reinforce Confidence 

5:53 - Redefining Success Personally 

6:29 - Accepting That Impostor Syndrome Persists

7:19 - Final Thoughts and Encouragement 

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Launch your personal brand: Personalbranding.com/   

Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon dives into the psychology of pricing and how to effectively put a value on your personal brand. He explores the fundamentals of pricing, the role of unique selling propositions, the impact of pricing on perception, and practical strategies like market research, value-based pricing, and tiered pricing structures.

Highlights:

"If you undervalue yourself or priced your service too low, it can give potential clients the impression that your services might not be high quality."

"The point of market research is to get a sense of where you fit, not to undercut yourself."

"Most people tend to choose the middle option because it feels like it's a safe bet."

"The clients you truly want to attract are the ones who see the value in what you're offering."

Timestamps:

0:00 - Understanding the Value of Your Personal Brand 

1:11 - The Role of Unique Selling Proposition (USP) 

2:06 - Psychology of Pricing and Perception 

3:01 - Market Research and Value-Based Pricing

4:43 - Anchoring with Pricing Tiers 

5:52 - Staying True to Your Value 

6:40 - Final Thoughts 

Follow Dillon @DillonKivo 

Launch your personal brand: Personalbranding.com/   

Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In today’s episode, we dive into guerrilla marketing—a creative and cost-effective way to grow your personal brand. I’ll share strategies to help you stand out, make meaningful connections, and reach a wider audience without spending big bucks. From pop-up networking events to leveraging local art, this episode is packed with ideas to elevate your brand. Let's jump in! Highlights: "Creativity, not budget, is the key to memorable branding."

"A handwritten note can leave a lasting impression in the digital age."

"Real engagement beats fancy ad campaigns any day."

"Your brand grows when you step out of your comfort zone." Timestamps: 00:00 Welcome to the Podcast

00:25 What is Guerrilla Marketing?

01:15 Pop-Up Networking Events

02:30 Handwritten Notes

03:40 Leverage Local Art and Murals

04:40 Create Viral Social Challenges

05:50 Branded Leave-Behinds

06:40 Flash Mob-Style Online Engagement

07:30 Engage your audience with live Q&A sessions 

08:30 Closing Thoughts on guerrilla marketing Follow Dillon @DillonKivo 

Launch your personal brand: Personalbranding.com/