Welcome to a new episode of PersonalBranding.com with Dillon Kivo! In this episode, Dillon dives into the psychology of pricing and how to effectively put a value on your personal brand. He explores the fundamentals of pricing, the role of unique selling propositions, the impact of pricing on perception, and practical strategies like market research, value-based pricing, and tiered pricing structures.

 

Highlights:

"If you undervalue yourself or priced your service too low, it can give potential clients the impression that your services might not be high quality."

 

"The point of market research is to get a sense of where you fit, not to undercut yourself."

 

"Most people tend to choose the middle option because it feels like it's a safe bet."

 

"The clients you truly want to attract are the ones who see the value in what you're offering."

 

Timestamps:

0:00 - Understanding the Value of Your Personal Brand 

1:11 - The Role of Unique Selling Proposition (USP) 

2:06 - Psychology of Pricing and Perception 

3:01 - Market Research and Value-Based Pricing

4:43 - Anchoring with Pricing Tiers 

5:52 - Staying True to Your Value 

6:40 - Final Thoughts 

 

Follow Dillon @DillonKivo 

 

Launch your personal brand: Personalbranding.com/