Let's Talk Sales

Building Credibility with Mark Donnigan


Listen Later

Happy Monday, Let's Talk Sales listeners! This week's guest is Mark Donnigan.

Mark is the Virtual CMO and Business Development Leader at Growth Stage Marketing, helping founding teams structure their marketing and sales efforts and build high-impact plans so they can scale their growth. He has extensive experience running sales and marketing, with a focus on bringing products to market and aligning those functions. Mark is based in Phoenix, Arizona. I hope you enjoy this fun conversation!

We will be taking a brief hiatus for the upcoming holiday. We wish you all the best, and will be back in December!

Do you have questions, comments, or guest suggestions? Email us at [email protected]! And be sure to subscribe to our podcast so you can get every new episode as soon as it's released.

Discussion with Mark Donnigan

In this episode, we cover:

  • Shifts in the traditional buyer's journey
  • Marketing your subject-matter expertise in order to connect to your industry
  • Building your credibility to bring in buyers
  • The value of thought leadership for buying and selling
  • Why it's so important to merge marketing and sales
  • …And more!

    Featured on this episode:
    • Mark Donnigan on LinkedIn
    • Elizabeth Frederick on LinkedIn
    • Mark's Resource Recommendations:
        • Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
        • Category Design
        • Positioning: The Battle for Your Mind by Al Ries and Jack Trout
        • CFS Resource Recommendations:
          • Listen to Let's Talk Sales Episode 274: Becoming MicroFamous with Matt Johnson
          • Check out our eBook on Sales & Marketing Alignment: 3 Critical Areas Where Collaboration is Essential
          • Subscribe to our blog!
          • Follow us on Twitter! @CFSPlayBook
          • Do you have questions, comments, or guest suggestions? Email us at [email protected]! And be sure to subscribe to our podcast so you can get every new episode as soon as it's released.

            CFS Video Library
            Sales tips and tools from CFS experts
            Watch Now
            Listen & Subscribe to Let's Talk Sales

            There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

            If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

            Thank you for listening to Let's Talk Sales! We appreciate your patronage!

            The post Building Credibility with Mark Donnigan appeared first on Criteria For Success.

            ...more
            View all episodesView all episodes
            Download on the App Store

            Let's Talk SalesBy Criteria for Success

            • 5
            • 5
            • 5
            • 5
            • 5

            5

            19 ratings