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Let's Talk Sales
Let's Talk Sales episodes
- Uniting your sales and marketing teams with Austin LaRoche
Austin LaRoche is an experienced Chief Executive Officer at ATAK Interactive.
He's built his career over years, becoming CEO in 2020!
With his Masters in New Media Studies, he helps B2B sales leaders.
Based in Los Angeles California, he coaches sales leaders and agencies!
We hope you enjoy his story!
Discussion with Austin LaRoche:In this episode, we discuss:
- The importance of tying marketing needs to sales
- Identifying your marketing functions
- Effects of being authentic
- Finding and solving sales problems
- Pushing your points while taking feedback
- Showing customers how you can solve their problem
- Asking what sales needs to get the deal
- Matching the clients pace and needs
…And so much more!
Featured on this episode:
- Austin LaRoche on LinkedIn
- Elizabeth Frederick on LinkedIn
- Jean Oursler's Resource Recommendations:
- This is Marketing – Seth Godin
- Storybrand – Donald Miller
- CFS Resource Recommendations:
- Sales & Marketing Alignment
- Subscribe to our blog!
- Follow us on Twitter! @CFSPlayBook
Sales & Marketing Alignment3 Critical Areas Where Collaboration is EssentialDownload NowListen & Subscribe to Let's Talk SalesThere are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, TuneIn, or your preferred player of choice.
If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].
CFS Video LibrarySales tips and tools from CFS expertsWatch NowThank you for listening to Let's Talk Sales!
The post Uniting your sales and marketing teams with Austin LaRoche appeared first on Criteria For Success.
45 min - Utilizing performance with Collin Mitchell
Collin Mitchell is an experienced VP of Sales at Leadium.
He helps B2B SAS companies generate qualified leads.
He's founded and successfully sold three companies!
Based in San Francisco, he now invests and advises other startups.
We hope you enjoy his story!
Discussion with Collin Mitchell:In this episode, we discuss:
- Choosing great leaders
- Utilizing top performers
- Effective communication about progress
- Empowering your sales team
- Turning mistakes into teachable moments
- Identifying learning styles early
- Balancing tools and technology
…And so much more!
Featured on this episode:
- Collin Mitchell on LinkedIn
- Elizabeth Frederick on LinkedIn
- Collin Mitchell's Resource Recommendations:
- The Win Rate
- The Jolt Effect
- CFS Resource Recommendations:
- Leadership for Organizational Growth
- Subscribe to our blog!
- Follow us on Twitter! @CFSPlayBook
Sales & Marketing Alignment3 Critical Areas Where Collaboration is EssentialDownload NowListen & Subscribe to Let's Talk SalesThere are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, TuneIn, or your preferred player of choice.
If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].
CFS Video LibrarySales tips and tools from CFS expertsWatch NowThank you for listening to Let's Talk Sales!
The post Utilizing performance with Collin Mitchell appeared first on Criteria For Success.
43 min - Caveman Brain Business with Dr. Jean Oursler
Dr. Jean Oursler is an experienced implementer at EOS Worldwide.
She's built her career over 20 years, starting and growing several companies.
With her Ph.D. in Business Psychology, she coaches and facilitates clients.
Based in New Jersey, she leads as one of the best facilitators in the world!
We hope you enjoy her story!
Discussion with Dr. Jean Oursler:In this episode, we discuss:
- The importance of outcome goals in coaching
- Identifying what is stopping you from moving forward
- Effects of being result-focused
- Pushing performance while taking accountability
- Thinking backwards to achieve your desired outcome
- Asking questions versus making statements
- Technological growth and labor changes
…And so much more!
Featured on this episode:
- Dr. Jean Oursler on LinkedIn
- Elizabeth Frederick on LinkedIn
- Jean Oursler's Resource Recommendations:
- Cavemanbrain
- Sales Dogs – Blair Singer
- CFS Resource Recommendations:
- Building a Sales Process for Repeatable Success
- Subscribe to our blog!
- Follow us on Twitter! @CFSPlayBook
Sales & Marketing Alignment3 Critical Areas Where Collaboration is EssentialDownload NowListen & Subscribe to Let's Talk SalesThere are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, TuneIn, or your preferred player of choice.
If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].
CFS Video LibrarySales tips and tools from CFS expertsWatch NowThank you for listening to Let's Talk Sales!
The post Caveman Brain Business with Dr. Jean Oursler appeared first on Criteria For Success.
45 min - Aligning Your Sales Team and Market Strategy with Ted Blosser
Ted Blosser is the CEO and co-founder of WorkRamp.
He's built his career in the tech industry at companies you would recognize.
His journey stems from varying roles such as account executive to product manager.
Based in California, he now leads a powerful team at WorkRamp!
We hope you enjoy his story!
Discussion with Ted Blosser:In this episode, we discuss:
- Moving from sales to product
- Real versus artificial growth
- Honing in on your “go-to market”
- Importance of aligning your team on product strategy
- Reframing employee structure and your mindset
- Building effective processes and systems
- Allowing room for new sales stream ideas
- Three important parts of sales framework
…And so much more!
Featured on this episode:
- Ted Blosser on LinkedIn
- Elizabeth Frederick on LinkedIn
- Ted Blosser's Resource Recommendations:
- Founders podcast
- CFS Resource Recommendations:
- Leadership for Organizational Growth
- Subscribe to our blog!
- Follow us on Twitter! @CFSPlayBook
Sales & Marketing Alignment3 Critical Areas Where Collaboration is EssentialDownload NowListen & Subscribe to Let's Talk SalesThere are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, TuneIn, or your preferred player of choice.
If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].
CFS Video LibrarySales tips and tools from CFS expertsWatch NowThank you for listening to Let's Talk Sales!
The post Aligning Your Sales Team and Market Strategy with Ted Blosser appeared first on Criteria For Success.
46 min - Selling Your Story with Tom Jackobs
Tom Jackobs is an accomplished speaker and coach.
He is the impact pilot at Jackobs Effect Inc. helping small business owners convert leads into quality clients.
He has an interesting career journey starting with theater management and continuing into sales leadership, coaching, and owning a fitness club!
Based in Taipei, he now spends his time empowering business owners with his Impact Sales System.
We hope you enjoy his story!
Discussion with Tom Jackobs:In this episode, we discuss:
- Key differences between selling to a person and selling to a company
- Sharing the “why” behind what you're doing
- Importance of personal story telling
- Finding the tie-in between personal stories and product
- Presentation as a speaker and how to be personable
- Engaging others in an impactful way through story telling
- Conveying information about emotion
- Selling a solid connection
…And so much more!
Featured on this episode:
- Tom Jackobs on LinkedIn
- Elizabeth Frederick on LinkedIn
- Tom Jackob's Resource Recommendations:
- Toastmasters International – Public Speaking tips
- Tom Jackobs | Sales Coach and Dramatic Impact Speaker Academy
- CFS Resource Recommendations:
- Leadership for Organizational Growth
- Subscribe to our blog!
- Follow us on Twitter! @CFSPlayBook
Sales & Marketing Alignment3 Critical Areas Where Collaboration is EssentialDownload NowListen & Subscribe to Let's Talk SalesThere are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, TuneIn, or your preferred player of choice.
If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].
CFS Video LibrarySales tips and tools from CFS expertsWatch NowThank you for listening to Let's Talk Sales!
The post Selling Your Story with Tom Jackobs appeared first on Criteria For Success.
46 min - Managing Your Human Operating System with Tommy McNulty
Today's guest is Tommy McNulty, the founder and CEO of Rhythm, helping scaling sales teams expand their bottom line.
He's had an extensive career in sales and sales leadership – at one point, he led a team of about 100 sales reps at NerdWallet!
He’s based here in NYC.
We hope you enjoy this insightful conversation.
Discussion with Tommy McNulty:In this episode, we discuss:
- The importance of empathy in sales leadership
- Why you can't just depend on what works best for you
- The value of predictability
- How “renegade reps” can really help in a startup environment
- Tommy's 3 systems to watch in any sales organization
- Why the best systems, tech, and processes don't matter if you don't have the right people
- How leaders are evaluated on the financial model of their sales teams
…And so much more!
Featured on this episode:
- Tommy McNulty on LinkedIn
- Elizabeth Frederick on LinkedIn
- Tommy McNulty's Resource Recommendations:
- What You Do Is Who You Are by Ben Horowitz
- Thinking in Systems by Donella Meadows
- 20VC Sales Podcast
- CFS Resource Recommendations:
- Leadership for Organizational Growth
- Building a Sales Process for Repeatable Success
- Subscribe to our blog!
- Follow us on Twitter! @CFSPlayBook
Sales & Marketing Alignment3 Critical Areas Where Collaboration is EssentialDownload NowListen & Subscribe to Let's Talk SalesThere are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, TuneIn, or your preferred player of choice.
If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].
CFS Video LibrarySales tips and tools from CFS expertsWatch NowThank you for listening to Let's Talk Sales!
The post Managing Your Human Operating System with Tommy McNulty appeared first on Criteria For Success.
48 min - The Power of Play with Wendy Smolen
Wendy Smolen is a creative strategist in play, learning, and technology.
She's had an extensive career in evaluating, selecting, and writing about how, why, and with what people play.
She co-founded the Sandbox Summit@MIT, a forum exploring the way kids play, learn, and connect.
She is now leveraging her expertise, helping companies find the fun and the future in what they do.
We hope you enjoy this insightful (and fun!) conversation.
Discussion with Wendy Smolen:In this episode, we discuss:
- How play makes anything possible
- Why play isn't the opposite of work
- How play can stave off preventable diseases
- Why gamification isn't always play and when you should use it
- How daydreaming drives creativity
- Why you might want to use play as dessert
- How leaders can foster play in their teams
…And so much more!
Featured on this episode:
- Wendy Smolen on LinkedIn
- Elizabeth Frederick on LinkedIn
- Wendy Smolen's Resource Recommendations:
- Tomorrow, and Tomorrow, and Tomorrow: a Novel by Gabrielle Zevin
- The Toy Association
- HATCH
- The Happiness Lab podcast with Dr. Laurie Santos
- CFS Resource Recommendations:
- Growing Self-Awareness: Build Better Relationships & Improve Your Life
- Subscribe to our blog!
- Follow us on Twitter! @CFSPlayBook
Sales & Marketing Alignment3 Critical Areas Where Collaboration is EssentialDownload NowListen & Subscribe to Let's Talk SalesThere are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, TuneIn, or your preferred player of choice.
If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].
CFS Video LibrarySales tips and tools from CFS expertsWatch NowThank you for listening to Let's Talk Sales!
The post The Power of Play with Wendy Smolen appeared first on Criteria For Success.
40 min - Creating an Environment of Success with Scott Wolf
Scott Wolf has been responsible for $2 billion in revenue on behalf of his clients, so he knows a lot about business growth and creating an environment of success.
I know you'll enjoy our discussion on the latest episode of Let's Talk Sales!
Scott is the founder and CEO of Wolf Consulting Group, enabling teams and organizations to achieve maximum sales performance.
He built his career in sales and sales leadership before moving into consulting.
We hope you enjoy this insightful conversation.
Discussion with Scott Wolf:In this episode, we discuss:
- Some of Scott Wolf's “Wolfisms,” including that the most fun in business is climbing the mountain together as a team
- What Scott means by an “environment of success”
- How organizational culture impacts sales performance
- The balance between motivation and accountability
- How to develop sales leaders
- The art and science of goal setting
…And so much more!
Featured on this episode:
- Scott Wolf on LinkedIn
- Elizabeth Frederick on LinkedIn
- Scott's Resource Recommendations:
- Steve Jobs by Walter Isaacson
- Shoe Dog by Phil Knight
- Trillion Dollar Coach by Bill Campbell
- The Big Story podcast from AdExchanger
- Let's Go! podcast with Tom Brady
- John Wooden's books on leadership
- CFS Resource Recommendations:
- Leadership for Organizational Growth
- Being a Grateful Leader
- Accountability in Sales
- Subscribe to our blog!
- Follow us on Twitter! @CFSPlayBook
Sales & Marketing Alignment3 Critical Areas Where Collaboration is EssentialDownload NowListen & Subscribe to Let's Talk SalesThere are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, TuneIn, or your preferred player of choice.
If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].
CFS Video LibrarySales tips and tools from CFS expertsWatch NowThank you for listening to Let's Talk Sales!
The post Creating an Environment of Success with Scott Wolf appeared first on Criteria For Success.
42 min - Telling Your Hero Story with Park Howell
I've really enjoyed getting to know Park Howell! I know you'll learn something from our discussion on the latest episode of Let's Talk Sales!
Park is the founder of The Business of Story, helping clients excel through the stories they tell.
He also hosts a podcast of the same name – The Business of Story.
Park is a prolific speaker and coach, having built his career in marketing strategy and consulting, including running his own marketing firm Park&Co for about 20 years.
Over the course of our conversation, you'll find that he's an excellent storyteller!
We hope you enjoy this insightful conversation.
Discussion with Park Howell:In this episode, we discuss:
- What Park learned about storytelling from his son's film school textbooks
- Dr. Randy Olson's ABT Agile Narrative Framework
- What happens when we “and” our prospects to death
- How a big “but” can shake the status quo
- How too many numbers can leave you numb
- Finding the core narrative structure in nursery rhymes
…And so much more!
Featured on this episode:
- Park Howell on LinkedIn
- Elizabeth Frederick on LinkedIn
- Park's Resource Recommendations:
- Click here to receive a free copy of Park Howell's book that he co-wrote with Dr. Randy Olson!
- CFS Resource Recommendations:
- Building a Sales Process for Repeatable Success
- The Ultimate Guide to Storytelling in Sales
- Subscribe to our blog!
- Follow us on Twitter! @CFSPlayBook
Sales & Marketing Alignment3 Critical Areas Where Collaboration is EssentialDownload NowListen & Subscribe to Let's Talk SalesThere are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, TuneIn, or your preferred player of choice.
If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].
CFS Video LibrarySales tips and tools from CFS expertsWatch NowThank you for listening to Let's Talk Sales!
The post Telling Your Hero Story with Park Howell appeared first on Criteria For Success.
50 min - Transformation vs. Information with Ravi Rajani
Ravi Rajani is such a great person to talk to! I so enjoyed our conversation on our latest episode of Let's Talk Sales!
We recorded back in January, but our conversation might just be even more relevant today.
Ravi is the founder of Ravi Rajani Consulting, where he helps B2B SaaS sales teams present their story, solution and message in a way that gets attention, builds trust, and wins new business without competing on price.
He's also the host of The Influential Communicator podcast, and he's based near London.
We hope you enjoy this insightful conversation.
Discussion with Ravi Rajani:In this episode, we discuss:
- How Ravi's mom started his passion for storytelling by signing him up for dance lessons with his little sister,
- Why it's so important for us to bring our true personalities to the table
- Fighting the status quo
- Rewiring the stories we tell ourselves
- The difference between case studies and success stories
…And so much more!
Featured on this episode:
- Ravi Rajani on LinkedIn
- Elizabeth Frederick on LinkedIn
- Ravi's Resource Recommendations:
- Influence Is Your Superpower by Zoe Chance
- Ravi's free guide to develop your elevator story
- CFS Resource Recommendations:
- Check out our free resource Change Ignites Growth: 7 Ways to Use Change as an Opportunity
- Subscribe to our blog!
- Follow us on Twitter! @CFSPlayBook
Sales & Marketing Alignment3 Critical Areas Where Collaboration is EssentialDownload NowListen & Subscribe to Let's Talk SalesThere are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, TuneIn, or your preferred player of choice.
If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].
CFS Video LibrarySales tips and tools from CFS expertsWatch NowThank you for listening to Let's Talk Sales!
The post Transformation vs. Information with Ravi Rajani appeared first on Criteria For Success.
44 min
About Let's Talk Sales
From the publisher's feed
This is the podcast for anyone who’s interested in growing sales! We interview business leaders, authors, and coaches who share their best practices for sales leadership.