Let's Talk Sales

Let's Talk Sales

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Let's Talk Sales episodes

  • Marketing For Good with Jeff Risley

    Happy Monday, Let's Talk Sales listeners! We are back from our summer break with another fantastic guest. This week's episode features Jeff Risley!

    Jeff is the Chief Growth Officer for Saxum, a marketing agency delivering strategic campaigns and digital solutions for a changing world. 

    Jeff is based in Littleton, Colorado. We hope you enjoy this episode!

    Discussion with Jeff Risley:

    In this episode, we cover:

    • The ins and outs of revenue marketing
    • The need for integrated marketing technologies
    • The future of marketing (macro and micro-trends)
    • “Marketing MAD-ness Syndrome”
      • Marketing
      • Audience
      • Data
      • The importance of having purpose in business
      • The meaning behind “obsessed for good”
      • …And more!

        Featured on this episode:

        • Jeff Risley on LinkedIn
        • Elizabeth Frederick on LinkedIn
        • Jeff's Recommendations:
          • Net Positive by Paul Polman and Andrew Winston
          • Deep Purpose by Ranjay Gulati
          • Collective 54
          • Giant Worldwide Leadership
          • Revenue Marketing by Saxum
          • CFS Resource Recommendations:
            • Check out our eBook on The Ultimate Guide to Sales Targeting!
            • Subscribe to our blog!
            • Follow us on Twitter! @CFSPlayBook
            • Sales & Marketing Alignment
              3 Critical Areas Where Collaboration is Essential
              Download Now
              Listen & Subscribe to Let's Talk Sales

              There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

              If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

              CFS Video Library
              Sales tips and tools from CFS experts
              Watch Now

              Thank you for listening to Let's Talk Sales! We appreciate your patronage!

              The post Marketing For Good with Jeff Risley appeared first on Criteria For Success.

              51 min
            • Rethinking Your Marketing Strategy with Keith Reynolds

              Happy Monday, Let's Talk Sales listeners! This week's guest is Keith Reynolds.

              Keith is the Founder and CEO of Publi.io LLC, a marketing consulting and training firm that helps companies transition from traditional marketing to an ROI-based content publishing strategy.

              Over the course of his career, Keith has launched 11 startups. He also serves as a board member and fractional CMO of multiple organizations.

              Keith is based in the New York metro area. We hope you enjoy this episode!

              Discussion with Keith Reynolds:

              In this episode, we cover:

              • Marketing via publishing and thought leadership
              • Utilizing virtual work for roundtable discussions and networking
              • Creating unique marketing strategies using Publio's 7 steps
              • Connecting the dots between in marketing and sales
              • Incorporating and tracking marketing data for better engagement
              • …And more!

                Featured on this episode:

                • Keith Reynolds on LinkedIn
                • Elizabeth Frederick on LinkedIn
                • Keith's Recommendations:
                  • HubSpot
                  • Content Marketing Institute
                  • Check out Publio's website for free eBooks and an ROI calculator!
                  • Text Publio to 88500 and you'll get free resources!
                  • Check out Win Local
                  • SAM.ai “Roundtables”
                    • Be sure to tell these partners ‘Team Publio referred you’ on the Criteria for Success, Let’s Talk Sales podcast!
                    • CFS Resource Recommendations:
                      • Check out our eBook on The Ultimate Guide to Sales Targeting!
                      • Subscribe to our blog!
                      • Follow us on Twitter! @CFSPlayBook
                      • Sales & Marketing Alignment
                        3 Critical Areas Where Collaboration is Essential
                        Download Now
                        Listen & Subscribe to Let's Talk Sales

                        There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

                        If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

                        CFS Video Library
                        Sales tips and tools from CFS experts
                        Watch Now

                        Thank you for listening to Let's Talk Sales! We appreciate your patronage!

                        The post Rethinking Your Marketing Strategy with Keith Reynolds appeared first on Criteria For Success.

                        57 min
                      • Enlightened Management with Tony Carnesi & Brian Gorman

                        Happy Monday, Let's Talk Sales listeners! This week's episodes features the Tony Carnesi and Brian Gorman of Do-Be Associates!

                        Do-Be Associates empowers business owners to fully realize their vision for success.  

                        The “DO” of Do-Be is Tony Carnesi, who is a consultant, business improvement specialist, and CFO to Go. He built his career as a CPA and profitability consultant, as well as a mastermind facilitator. 

                        The “BE” of Do-Be is Brian Gorman, who is an executive and transformational change coach. He has extensive experience in coaching and consulting, and is a mastermind facilitator as well.

                        They co-host the podcast It’s Do-Be Time, and publish a LinkedIn newsletter called Enlightened Management. We hope you enjoy this discussion!

                        Discussion with Tony Carnesi & Brian Gorman:

                        In this episode, we cover:

                        • Shifting demands of the workforce
                        • Meeting workers where they are
                        • Asking for and getting feedback as leaders
                        • Connecting behaviors to results
                        • Establishing trust between leaders and teams
                        • The importance of a 4 day work week
                        • Leveraging the benefits of remote work
                        • …And more!

                          Featured on this episode:

                          • Tony Carnesi on LinkedIn
                          • Brian Gorman on LinkedIn
                          • Elizabeth Frederick on LinkedIn
                          • Tony & Brian's Recommendations:
                            • The Heart of Transformation by Michael Leckie
                            • Books by Greg McKeown:
                              • Essentialism
                              • Effortless
                              • Why I Find You Irritating by Chris De Santis
                              • Think Like a CEO, hosted by Gary Keller and Jay Papasan
                              • Check out E-Myth works with Michael E. Gerber
                              • CFS Resource Recommendations:
                                • Check out our eBook on Advisors, Coaches, & Mentors
                                • Subscribe to our blog!
                                • Follow us on Twitter! @CFSPlayBook
                                • Sales & Marketing Alignment
                                  3 Critical Areas Where Collaboration is Essential
                                  Download Now
                                  Listen & Subscribe to Let's Talk Sales

                                  There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

                                  If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

                                  CFS Video Library
                                  Sales tips and tools from CFS experts
                                  Watch Now

                                  Thank you for listening to Let's Talk Sales! We appreciate your patronage!

                                  The post Enlightened Management with Tony Carnesi & Brian Gorman appeared first on Criteria For Success.

                                  51 min
                                • Connecting to Your “Why” with Chris Prangley

                                  Happy Monday, Let's Talk Sales listeners! This week's guest is Chris Prangley.

                                  Chris is the Regional VP of Sales – West at a leading data security firm. He has extensive experience in sales and sales leadership, though he actually started his career in entertainment.

                                  He recently published his first book: The Tech Sales Warrior: Battle-Tested Strategies to Crush Quota.

                                  Chris is based in Marina Del Ray, California. We hope you enjoy this great conversation!

                                  Discussion with Chris Prangley

                                  In this episode, we cover:

                                  • Aligning with your “why”
                                  • Understanding the value in other roles and departments
                                  • Connecting to your work or company mission
                                  • Being an elevated seller and setting large goals
                                  • Finding the excitement in problem-solving
                                  • …And more!

                                    Featured on this episode:

                                    • Chris Prangley on LinkedIn
                                    • Elizabeth Frederick on LinkedIn
                                    • Chris's Recommendations:
                                      • His new book! Check it out here: The Tech Sales Warrior: Battle-Tested Strategies to Crush Quota
                                      • Atomic Habits by James Clear
                                      • How I Built This with Guy Raz
                                      • CFS Resource Recommendations:
                                        • Check out our eBook: The Ultimate Guide to Setting & Achieving Sales Goals
                                        • Subscribe to our blog!
                                        • Follow us on Twitter! @CFSPlayBook
                                        • Sales & Marketing Alignment
                                          3 Critical Areas Where Collaboration is Essential
                                          Download Now
                                          Listen & Subscribe to Let's Talk Sales

                                          There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

                                          If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

                                          CFS Video Library
                                          Sales tips and tools from CFS experts
                                          Watch Now

                                          Thank you for listening to Let's Talk Sales! We appreciate your patronage!

                                          The post Connecting to Your “Why” with Chris Prangley appeared first on Criteria For Success.

                                          49 min
                                        • Re-air: BeCOME an Ally with Gavriella Schuster

                                          Happy Monday and happy Pride month, Let's Talk Sales listeners! For this week's episode, we are re-airing a conversation with Gavriella Schuster on allyship.

                                          Gavriella had a 25-year career at Microsoft, where she advanced to the role of Corporate Vice President, before going her own way. At present, she is the CEO of Gavriella Schuster, LLC and serves on a number of boards. 

                                          She's an expert in digital transformation and change leadership and is an advocate for diversity, equity, and inclusion. You may have even seen her TEDx talk on how to BeCOME an Ally.

                                          Gavriella is based in Seattle, Washington. I hope you enjoy our conversation!

                                          Discussion with Gavriella Schuster

                                          In this episode, we talk about:

                                          • The differences between diversity, equity, and inclusion
                                          • How to promote and nurture inclusion
                                          • How to be an ally at work with the ALLIES acronym
                                            • Advocacy
                                            • Listen
                                            • Lift up
                                            • Include
                                            • Elevate
                                            • Sponsor
                                            • Being intentional with allyship
                                            • The importance of asking questions and being a vulnerable leader
                                            • Featured on this episode:
                                              • Gavriella Schuster on LinkedIn
                                              • Elizabeth Frederick on LinkedIn
                                              • Gavriella's Resource Recommendations:
                                                  • Gavriella's website
                                                  • Gavriella's TEDx talk on allyship
                                                  • The work of Brené Brown
                                                  • CFS Resource Recommendations:
                                                    • Check out our eBook on Driving Innovation!
                                                    • Subscribe to our blog!
                                                    • Follow us on Twitter! @CFSPlayBook
                                                    • CFS Video Library
                                                      Sales tips and tools from CFS experts
                                                      Watch Now
                                                      Listen & Subscribe to Let's Talk Sales

                                                      There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

                                                      If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

                                                      Thank you for listening to Let's Talk Sales! We appreciate your patronage!

                                                      The post Re-air: BeCOME an Ally with Gavriella Schuster appeared first on Criteria For Success.

                                                      48 min
                                                    • Caring For Your Team with Elizabeth Frederick

                                                      Happy Monday, Let's Talk Sales listeners! For this week's show, our host Elizabeth took the guest seat to do a mini episode on how to identify and aid those dealing with stress, burnout, and fatigue.

                                                      In addition to hosting this show, Elizabeth is the Operations Officer and Senior Advisor for Criteria for Success. We hope you enjoy this important discussion.

                                                      Discussion with Elizabeth Frederick

                                                      In this episode, we cover:

                                                      • How to identify burnout in individuals, teams, and yourself
                                                      • What disconnection means for leaders and their teams
                                                      • How leaders can enable and model self-care for others
                                                      • Tangible solutions to fatigue and stress
                                                      • The importance of setting boundaries, and letting others set them as well
                                                      • …And more!

                                                        Featured on this episode:
                                                        • Elizabeth Frederick on LinkedIn
                                                        • Elizabeth's Resource Recommendations:
                                                          • Coaching & Supporting Mental Health with Verity Symcox
                                                          • Tackling Burnout with Marilyn Paul
                                                          • Defining Resilience with Russell Thackeray
                                                          • Subscribe to our blog!
                                                          • Follow us on Twitter! @CFSPlayBook
                                                          • CFS Video Library
                                                            Sales tips and tools from CFS experts
                                                            Watch Now
                                                            Listen & Subscribe to Let's Talk Sales

                                                            There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

                                                            If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

                                                            Thank you for listening to Let's Talk Sales! We appreciate your patronage!

                                                            The post Caring For Your Team with Elizabeth Frederick appeared first on Criteria For Success.

                                                            31 min
                                                          • Leadership for Customer Success with Helen Fanucci

                                                            Happy Tuesday, Let's Talk Sales listeners! With the rise in COVID cases, we unfortunately had to take a brief hiatus due to scheduling difficulties. But we are delighted to be back with another fantastic guest! This week's show features Helen Fanucci.

                                                            Helen is a Customer Success Leader at Microsoft, where she’s spent more than 14 years driving sales and customer engagement. Before that, she spent time in sales leadership at IBM, Apple, and Sun Microsystems. 

                                                            Helen also serves as an educational counselor at her alma mater, MIT, and hosts the Love Your Team podcast. She splits her time between Arizona and Seattle. 

                                                            We hope you enjoy this great conversation!

                                                            Discussion with Helen Fanucci

                                                            In this episode, we cover:

                                                            • The value of empathy in leadership
                                                            • How companies can empower leaders
                                                            • Top performers holding leaders accountable
                                                            • The importance of flexibility
                                                            • Why we should embrace new ideas and change
                                                            • …And more!

                                                              Featured on this episode:

                                                              • Helen Fanucci on LinkedIn
                                                              • Elizabeth Frederick on LinkedIn
                                                              • Helen's Recommendations:
                                                                • Helen's podcast, Love Your Team
                                                                • The Coaching Habit by Michael Bungay Stainer
                                                                • Mindset by Carol Dwack
                                                                • Anxiety at Work by Adrian Gostick and Chester Elton
                                                                • CFS Resource Recommendations:
                                                                  • Check out our eBook: Leadership For Organizational Growth!
                                                                  • Subscribe to our blog!
                                                                  • Follow us on Twitter! @CFSPlayBook
                                                                  • Sales & Marketing Alignment
                                                                    3 Critical Areas Where Collaboration is Essential
                                                                    Download Now
                                                                    Listen & Subscribe to Let's Talk Sales

                                                                    There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

                                                                    If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

                                                                    CFS Video Library
                                                                    Sales tips and tools from CFS experts
                                                                    Watch Now

                                                                    Thank you for listening to Let's Talk Sales! We appreciate your patronage!

                                                                    The post Leadership for Customer Success with Helen Fanucci appeared first on Criteria For Success.

                                                                    46 min
                                                                  • Re-Air: Lead Generation with Marcus Chan

                                                                    Happy Monday, Let's Talk Sales listeners! For this week's episode, we are re-sharing a fantastic episode from August 2021 featuring Marcus Chan.

                                                                    Marcus is the Founder and President of Venli Consulting Group, which specializes in helping businesses, sales professionals, sales leaders, and anyone who is in sales supercharge their results through high-performance training and coaching systems.

                                                                    Marcus was recognized by Salesforce as one of the 16 Sales Influencers You Should Know!

                                                                    He is also the Creator of the 6-Figure Sales Academy and is an Official Member of the Forbes Business Council.

                                                                    Marcus is based in Portland, Oregon. I hope you enjoy our conversation and be sure to subscribe to our show on Apple Podcasts!

                                                                    Discussion with Marcus Chan

                                                                    In this episode, we talk about:

                                                                    • How sales skills are life skills
                                                                    • Building a lucrative sales career
                                                                    • Preparing for volatility and overcoming instability
                                                                    • Lead generation and social media
                                                                      • Virtual omnipresence
                                                                      • Brand awareness
                                                                      • Optimizing your social media
                                                                      • Episode highlight: “Where the attention goes, the money flows.” – Marcus Chan
                                                                      • Featured on this episode:
                                                                        • Marcus Chan on LinkedIn
                                                                        • Elizabeth Frederick on LinkedIn
                                                                        • Marcus's Resource Recommendations:
                                                                            • High Performance Habits by Brendon Burchard
                                                                            • CFS Resource Recommendations:
                                                                              • Check out our eBook on The Ultimate Guide to Sales Targeting!
                                                                              • Subscribe to our blog!
                                                                              • Follow us on Twitter! @CFSPlayBook
                                                                              • CFS Video Library
                                                                                Sales tips and tools from CFS experts
                                                                                Watch Now
                                                                                Listen & Subscribe to Let's Talk Sales

                                                                                There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

                                                                                If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

                                                                                Thank you for listening to Let's Talk Sales! We appreciate your patronage!

                                                                                The post Re-Air: Lead Generation with Marcus Chan appeared first on Criteria For Success.

                                                                                52 min
                                                                              • Hiring & Retaining Top Talent with Charles Bernard

                                                                                Happy Monday, Let's Talk Sales listeners! For this week's podcast, I filled in for our host Elizabeth and did a mini episode with the CFS founder and CEO, Charles Bernard.

                                                                                After listening to this episode, be sure to download our eBook, Leadership for Organizational Growth. We hope you enjoy this episode!

                                                                                Discussion with Charles Bernard

                                                                                In this episode, we cover:

                                                                                • Hiring and identifying good candidates
                                                                                • Retaining top talent
                                                                                • The concept of “managing up”
                                                                                • Red flags and green flags for employee well-being
                                                                                • …And more!

                                                                                  Featured on this episode:
                                                                                  • Charles Bernard on LinkedIn
                                                                                  • Charles's Resource Recommendations:
                                                                                    • Check out Jeri Quinn and Chason Hecht
                                                                                    • Listen to Brene Brown's podcasts
                                                                                    • Read Dan Pink's book, Drive
                                                                                    • Subscribe to our blog!
                                                                                    • Follow us on Twitter! @CFSPlayBook
                                                                                    • CFS Video Library
                                                                                      Sales tips and tools from CFS experts
                                                                                      Watch Now
                                                                                      Listen & Subscribe to Let's Talk Sales

                                                                                      There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

                                                                                      If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

                                                                                      Thank you for listening to Let's Talk Sales! We appreciate your patronage!

                                                                                      The post Hiring & Retaining Top Talent with Charles Bernard appeared first on Criteria For Success.

                                                                                      28 min
                                                                                    • Valuable Conversations with Chris Beall

                                                                                      Happy Monday, Let's Talk Sales listeners! This week's guest is Chris Beall.

                                                                                      Chris is the CEO at ConnectAndSell, which delivers a week’s worth of live business conversations in one hour. He also co-hosts the Market Dominance Guys podcast. 

                                                                                      We hope you enjoy this conversation!

                                                                                      Discussion with Chris Beall

                                                                                      In this episode, we cover:

                                                                                      • Making the most of sales conversations
                                                                                      • Building trust and enabling buying
                                                                                      • Identifying and tackling your constraints
                                                                                      • Appreciating your people: “Your #1 customer is your top sales rep”
                                                                                      • Being humble as a manager
                                                                                      • …And more!

                                                                                        Featured on this episode:

                                                                                        • Chris Beall on LinkedIn
                                                                                          • Elizabeth Frederick on LinkedIn
                                                                                          • Chris's Recommendations:
                                                                                            • Love Your Team podcast by Helen Fanucci
                                                                                            • Chris and Corey Frank's podcast, Market Dominance Guys
                                                                                            • CFS Resource Recommendations:
                                                                                              • Check out our eBook: How to Sell Anything to Anyone: A Problem-Solving Guide for Sales Managers, Sales Leaders, and Salespeople.
                                                                                              • Subscribe to our blog!
                                                                                              • Follow us on Twitter! @CFSPlayBook
                                                                                              • Sales & Marketing Alignment
                                                                                                3 Critical Areas Where Collaboration is Essential
                                                                                                Download Now
                                                                                                Listen & Subscribe to Let's Talk Sales

                                                                                                There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

                                                                                                If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

                                                                                                CFS Video Library
                                                                                                Sales tips and tools from CFS experts
                                                                                                Watch Now

                                                                                                Thank you for listening to Let's Talk Sales! We appreciate your patronage!

                                                                                                The post Valuable Conversations with Chris Beall appeared first on Criteria For Success.

                                                                                                50 min

                                                                                              About Let's Talk Sales

                                                                                              From the publisher's feed

                                                                                              This is the podcast for anyone who’s interested in growing sales! We interview business leaders, authors, and coaches who share their best practices for sales leadership.