Let's Talk Sales

Marketing For Good with Jeff Risley

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Happy Monday, Let's Talk Sales listeners! We are back from our summer break with another fantastic guest. This week's episode features Jeff Risley!

Jeff is the Chief Growth Officer for Saxum, a marketing agency delivering strategic campaigns and digital solutions for a changing world. 

Jeff is based in Littleton, Colorado. We hope you enjoy this episode!

Discussion with Jeff Risley:

In this episode, we cover:

  • The ins and outs of revenue marketing
  • The need for integrated marketing technologies
  • The future of marketing (macro and micro-trends)
  • “Marketing MAD-ness Syndrome”
    • Marketing
    • Audience
    • Data
    • The importance of having purpose in business
    • The meaning behind “obsessed for good”

      • …And more!

      Featured on this episode:

      • Jeff Risley on LinkedIn
      • Elizabeth Frederick on LinkedIn
      • Jeff's Recommendations:
        • Net Positive by Paul Polman and Andrew Winston
        • Deep Purpose by Ranjay Gulati
        • Collective 54
        • Giant Worldwide Leadership
        • Revenue Marketing by Saxum
        • CFS Resource Recommendations:
          • Check out our eBook on The Ultimate Guide to Sales Targeting!
          • Subscribe to our blog!
          • Follow us on Twitter! @CFSPlayBook
            • Sales & Marketing Alignment
            3 Critical Areas Where Collaboration is Essential
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            The post Marketing For Good with Jeff Risley appeared first on Criteria For Success.

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