Let's Talk Sales

Let's Talk Sales

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Let's Talk Sales episodes

  • The Power of Reframing with Catherine Brown

    Happy Monday, Let's Talk Sales listeners! This week's guest is Catherine Brown!

    Catherine is the inventor and chief trainer of ExtraBold Sales. She's a prolific author, speaker, trainer and founder of a number of organizations including Founder's Compass, B2B Sales Magic, as well as her speaking business How Good Humans Sell.

    Catherine is the author of How Good Humans Sell and host of the podcast “Conversations with Good Humans.” 

    She also volunteers as a mentor and trainer in her local community of Houston. We hope you enjoy this conversation!

    Discussion with Catherine Brown

    In this episode, we cover:

    • Connecting with clients
    • Lead generation by “being a good human”
    • Building and developing trust in sales relationships
    • Removing head trash from the equation
    • The concept of “ask, don't assume”
    • Discovering social science patterns in sales dynamics
    • …And more!

      Featured on this episode:

      • Catherine Brown on LinkedIn
      • Elizabeth Frederick on LinkedIn
      • Catherine's Recommendations:
        • The Miracle Morning by Hal Elrod
        • Catherine's training and coaching website: EXTRABOLD
        • Catherine's book: How Good Humans Sell
        • Catherine's podcast: “Conversations with Good Humans”
        • CFS Resource Recommendations:
          • Check out our eBook: How to Sell Anything to Anyone: A Problem-Solving Guide for Sales Managers, Sales Leaders, and Salespeople.
          • Subscribe to our blog!
          • Follow us on Twitter! @CFSPlayBook
          • Sales & Marketing Alignment
            3 Critical Areas Where Collaboration is Essential
            Download Now
            Listen & Subscribe to Let's Talk Sales

            There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

            If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

            CFS Video Library
            Sales tips and tools from CFS experts
            Watch Now

            Thank you for listening to Let's Talk Sales! We appreciate your patronage!

            The post The Power of Reframing with Catherine Brown appeared first on Criteria For Success.

            51 min
          • Sales & Acquisitions: Bridging the Gap with Joe & Christina Armentano

            Happy Monday, Let's Talk Sales listeners! For this week's episode, we hear from Joe and Christina Armentano–the father and daughter of a family business with unique expertise in sales and business leadership.

            Joe is the CEO and Chairman of the Board of Paraco Gas, a propane company in the Northeast US. He’s led Paraco for more than 30 years, and recently published his first book, A Helluva Ride, the story of his father’s history and legacy as the founder of Paraco. He’s recently embarked on a new journey as a speaker! 

            Christina is the Executive Vice President and Chief Operating Officer of Paraco. She spent a decade in leadership positions in the corporate world before joining the family business, growing into a key leadership role through multiple positions at Paraco. Her focus is on driving strategic growth. 

            As individuals and as a company, they are committed to giving back to their local community, and they have won multiple awards recognizing this contribution. We hope you enjoy this great conversation!

            Discussion with Joe & Christina Armentano

            In this episode, we cover:

            • Adapting your business to industry changes
            • Bridging the gap between sales and acquisitions
            • Lessons in sales and business leadership
            • Current trends in B2B and B2C buying and selling
            • Committing to self-development and growth
            • Challenging yourself and practicing personal accountability
            • Featured on this episode:

              • Joe Armentano on LinkedIn
              • Christina Armentano on LinkedIn
              • Elizabeth Frederick on LinkedIn
              • Joe & Christina's Recommendations:
                • Buy Joe's new book, A Helluva Ride
                • Head to Joe's website
                • Look into leadership groups, such as Vistage
                • Check out Paraco's website
                • CFS Resource Recommendations:
                  • Check out our eBook on How to Develop a Healthy Sales Culture
                  • Subscribe to our blog!
                  • Follow us on Twitter! @CFSPlayBook
                  • Sales & Marketing Alignment
                    3 Critical Areas Where Collaboration is Essential
                    Download Now
                    Listen & Subscribe to Let's Talk Sales

                    There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

                    If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

                    CFS Video Library
                    Sales tips and tools from CFS experts
                    Watch Now

                    Thank you for listening to Let's Talk Sales! We appreciate your patronage!

                    The post Sales & Acquisitions: Bridging the Gap with Joe & Christina Armentano appeared first on Criteria For Success.

                    46 min
                  • Re-Air: Reestablishing Water Cooler Conversations with Jerome Deroy

                    Happy Monday, Let's Talk Sales listeners! On this week's episode, we are re-airing a conversation with Jerome Deroy–our first ever 3-time guest! Check out our previous conversations with him on storytelling here (Ep. 199) and here (Ep. 35).

                    Jerome is the CEO of Narativ, an organization that helps companies engage their clients, staff, and leadership to take action and activate behavioral change. Based in NYC, Jerome also lectures at Parsons New School of Design in New York City on The Art of Storytelling.

                    Discussion with Jerome Deroy

                    In this episode, we cover:

                    • The value of water cooler conversations
                    • Rebuilding casual conversations in virtual settings
                    • The importance of themed and agenda-less conversations
                    • Intentional, deliberate on-boarding for new hires
                    • How to tell stories and how to receive their value
                    • Strengthening communication after over a year of disconnection
                    • Featured on this episode:

                      • Jerome Deroy on LinkedIn
                      • Elizabeth Frederick on LinkedIn
                      • Jerome's Recommendations:
                        • The Value of the Water Cooler Conversation
                        • Jerome's writing on LinkedIn
                        • Email Jerome at [email protected]!
                        • Powered by Storytelling by Murray Nossel
                        • CFS Resource Recommendations:
                          • Our webinar on Driving Consultative Selling with Problem Solving & Storytelling
                          • Subscribe to our blog!
                          • Follow us on Twitter! @CFSPlayBook
                          • CFS Video Library
                            Sales tips and tools from CFS experts
                            Watch Now
                            Listen & Subscribe to Let's Talk Sales

                            There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

                            If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

                            Thank you for listening to Let's Talk Sales! We appreciate your patronage!

                            The post Re-Air: Reestablishing Water Cooler Conversations with Jerome Deroy appeared first on Criteria For Success.

                            1 hr 6 min
                          • Better Allyship with Gavriella Schuster

                            Happy Monday, Let's Talk Sales listeners! For this week's episode, we bring back a friend of the show – Gavriella Schuster!

                            Gavriella had a 25-year career at Microsoft, where she advanced to the role of Corporate Vice President, before going her own way. At present, she is the CEO of Gavriella Schuster, LLC and serves on a number of boards. She's an expert in digital transformation and change leadership and is an advocate for diversity, equity, and inclusion. You may have even seen her TEDx talk on how to BeCOME an Ally.

                            This is Gavriella's second time on Let's Talk Sales. You can listen to her previous episode here! 

                            Gavriella is based in Seattle. We hope you enjoy our conversation!

                            Discussion with Gavriella Schuster

                            In this episode, we talk about:

                            • Proactive and intentional allyship, especially as a leader
                            • The right and wrong ways to shine a spotlight
                            • How to show up and support your coworkers and teammates
                            • Revisiting the ALLIES acronym:
                              • Advocacy
                              • Listen
                              • Lift up
                              • Include
                              • Elevate
                              • Sponsor
                              • The importance of active listening and being present
                              • …And more!

                                Featured on this episode:
                                • Gavriella Schuster on LinkedIn
                                • Elizabeth Frederick on LinkedIn
                                • Gavriella's Resource Recommendations:
                                    • Gavriella's website
                                    • Gavriella's TEDx talk on allyship
                                    • Follow Gavriella on Twitter
                                    • Invisible Woman by Caroline Criao Perez
                                    • Good Guys by Brad Johnson and David Smith
                                    • CFS Resource Recommendations:
                                      • Check out our eBook on Leadership for Organizational Growth!
                                      • Subscribe to our blog!
                                      • Follow us on Twitter! @CFSPlayBook
                                      • CFS Video Library
                                        Sales tips and tools from CFS experts
                                        Watch Now
                                        Listen & Subscribe to Let's Talk Sales

                                        There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

                                        If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

                                        Thank you for listening to Let's Talk Sales! We appreciate your patronage!

                                        The post Better Allyship with Gavriella Schuster appeared first on Criteria For Success.

                                        51 min
                                      • The Spirit of Selling with Rhonda Petit

                                        Happy Monday, Let's Talk Sales listeners! For this week's episode, we have on Rhonda Petit!

                                        Rhonda is the Founder & CEO of 3×5 Coaching LLC, where she provides sales performance coaching and training based on her extensive career in sales and sales leadership. She also recently published a book called The Spirit of Selling: Using Universal Laws for Sales Success.

                                        Rhonda is based in Jamison, Pennsylvania. We hope you enjoy our conversation!

                                        Discussion with Rhonda Petit

                                        In this episode, we talk about:

                                        • Reframing the language around sales
                                        • Changing your mindset using the “universal laws of selling”
                                        • The impression of increase
                                        • Being open to possibility and change
                                        • Asking powerful questions
                                        • …And more!

                                          Featured on this episode:
                                          • Rhonda Petit on LinkedIn
                                          • Elizabeth Frederick on LinkedIn
                                          • Rhonda's Resource Recommendations:
                                            • The Mastery of Self by Don Miguel Ruiz Jr.
                                            • Podcasts by Dr. Joe Dispenza
                                            • The Untethered Soul by Michael A. Singer
                                            • The Power of Awareness by Neville Goddard
                                            • You Were Born Rich by Bob Proctor
                                            • CFS Resource Recommendations:
                                              • Check out our eBook – How to Sell Anything to Anyone: A Problem-Solving Guide for Sales Managers, Sales Leaders, and Salespeople.
                                              • Subscribe to our blog!
                                              • Follow us on Twitter! @CFSPlayBook
                                              • CFS Video Library
                                                Sales tips and tools from CFS experts
                                                Watch Now
                                                Listen & Subscribe to Let's Talk Sales

                                                There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

                                                If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

                                                Thank you for listening to Let's Talk Sales! We appreciate your patronage!

                                                The post The Spirit of Selling with Rhonda Petit appeared first on Criteria For Success.

                                                46 min
                                              • Skill Rebuilding and Empowerment with Dr. Jane Sojka

                                                Happy Monday, Let's Talk Sales listeners! For this week's episode, we have a returning guest, Dr. Jane Sojka!

                                                Dr. Sojka is the Distinguished Teaching Professor of Marketing and Professional Selling at the Lindner College of Business at the University of Cincinnati, and she’s won multiple awards and honors for excellence in teaching over the years. With a PhD in Marketing & Sociology, her dissertation is about relationship selling and the effects of sex, gender, and family role on sales performance.

                                                You can listen to our other episode featuring Dr. Sojka here! Thanks for listening to our show, and we hope you enjoy this episode.

                                                Discussion with Dr. Jane Sojka

                                                In this episode, we talk about:

                                                • The pandemic's effect on people's social and professional skills
                                                • Teachable sales skills to overcome fears and insecurities
                                                • Reframing negotiation skills to become better allies
                                                • Building on your ability to speak up so you can build up others
                                                • How to embrace the benefits of online work
                                                • Utilizing technology for skill development
                                                • …And more!

                                                  Featured on this episode:
                                                  • Dr. Jane Sojka on LinkedIn
                                                  • Elizabeth Frederick on LinkedIn
                                                  • Dr. Sojka's Resource Recommendations:
                                                    • Her TEDx Talk: Empowering Women Benefits Everyone
                                                    • Atlas of The Heart by Brené Brown
                                                    • We Can Do Hard Things hosted by Glennon Doyle & Abby Womack
                                                    • CFS Resource Recommendations:
                                                      • Check out our eBook on Driving Innovation: How to Foster a Culture of Innovation Within Your Team
                                                      • Subscribe to our blog!
                                                      • Follow us on Twitter! @CFSPlayBook
                                                      • CFS Video Library
                                                        Sales tips and tools from CFS experts
                                                        Watch Now
                                                        Listen & Subscribe to Let's Talk Sales

                                                        There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

                                                        If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

                                                        Thank you for listening to Let's Talk Sales! We appreciate your patronage!

                                                        The post Skill Rebuilding and Empowerment with Dr. Jane Sojka appeared first on Criteria For Success.

                                                        43 min
                                                      • Emotional Leadership with Lisa Earle McLeod

                                                        Happy Monday, Let's Talk Sales listeners! This week's guest is a returning friend of the pod–Lisa Earle McLeod!

                                                        Lisa is an executive advisor, strategy consultant, and keynote speaker, and she’s also written 5 best-selling books, including “Leading with Noble Purpose” and “Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud.” She was selected to be an executive coach as part of Marshall Goldsmith’s 100 Coaches program, and she’s been named a top 20 sales expert in the world by Global Gurus. 

                                                        She’s a frequent contributor to publications including the Harvard Business Review, Forbes, and LinkedIn Learning, and is the founder and CEO of McLeod & More, Inc., which is all about helping leaders find their noble purpose.

                                                        Lisa is based in Atlanta, Georgia. We hope you enjoy this great conversation!

                                                        Discussion with Lisa Earle McLeod:

                                                        In this episode, we cover:

                                                        • Keeping yourself and your team engaged
                                                        • Questions to ask in order to find purpose at work
                                                        • Gratitude and other mental practices to improve your work (and life!)
                                                        • The idea of “emotional leadership”
                                                        • The value of soft skills
                                                        • …And so much more!

                                                          Featured on this episode:
                                                          • Lisa Earle McLeod on LinkedIn
                                                          • Elizabeth Frederick on LinkedIn
                                                          • Lisa's Recommendations:
                                                            • Follow Lisa on LinkedIn and sign up for the Work On Purpose newsletter!
                                                            • LinkedIn Learning with Lisa
                                                            • CFS Resource Recommendations:
                                                              • Our original eBook on Being a Grateful Leader!
                                                              • Subscribe to our blog!
                                                              • Follow us on Twitter! @CFSPlayBook
                                                              • CFS Video Library
                                                                Sales tips and tools from CFS experts
                                                                Watch Now

                                                                Do you have questions, comments, or guest suggestions? Email us at [email protected]! And be sure to subscribe to our podcast so you can get every new episode as soon as it's released.

                                                                Listen & Subscribe to Let's Talk Sales

                                                                There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

                                                                If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

                                                                Thank you for listening to Let's Talk Sales! We appreciate your patronage!

                                                                The post Emotional Leadership with Lisa Earle McLeod appeared first on Criteria For Success.

                                                                54 min
                                                              • Driving Employee Engagement with Al Cini

                                                                Happy Monday, Let's Talk Sales listeners! We're back with another fantastic guest – Al Cini!

                                                                Al Cini is the Managing Partner of BCAT Partners, LLC, which uses a brand and culture alignment toolkit to drive employee engagement and performance.  He’s a prolific speaker and facilitator, including hosting the weekly “CEO Chat” program on RVN TV.  

                                                                Based in the New York area, Al has extensive experience in project management and systems integration at organizations including Apple, GE, and NBC Universal.

                                                                Thanks for listening to Let's Talk Sales! We hope you enjoy this great conversation.

                                                                Discussion with Al Cini:

                                                                In this episode, we cover:

                                                                • Getting employees excited and motivated about projects
                                                                • Giving credit and acknowledgment to team members
                                                                • Unique exercises and processes for brand and culture alignment
                                                                • Why it's important to love what you do and to feel loved for what you do
                                                                • Challenges (and solutions) surrounding project management
                                                                • …And so much more!

                                                                  Featured on this episode:
                                                                  • Al Cini on LinkedIn
                                                                  • Elizabeth Frederick on LinkedIn
                                                                  • Al's Resource Recommendations:
                                                                    • Sign up for the free BCAT Webinar on March 8, 2022!
                                                                    • GetBCAT.com
                                                                    • CFS Resource Recommendations:
                                                                      • Check out our eBook Leadership for Organizational Growth!
                                                                      • Subscribe to our blog!
                                                                      • Follow us on Twitter! @CFSPlayBook
                                                                      • CFS Video Library
                                                                        Sales tips and tools from CFS experts
                                                                        Watch Now

                                                                        Do you have questions, comments, or guest suggestions? Email us at [email protected]! And be sure to subscribe to our podcast so you can get every new episode as soon as it's released.

                                                                        Listen & Subscribe to Let's Talk Sales

                                                                        There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

                                                                        If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

                                                                        Thank you for listening to Let's Talk Sales! We appreciate your patronage!

                                                                        The post Driving Employee Engagement with Al Cini appeared first on Criteria For Success.

                                                                        57 min
                                                                      • Shaping Your Future: A Quote by Idowu Koyenikan

                                                                        Happy Monday, Let's Talk Sales listeners! For today's episode, we're sharing an inspirational quote from Idowu Koyenikan about shaping your future.

                                                                        Idowu Koyenikan is an internationally acclaimed organizational consultant and author. Here's his quote:

                                                                        “When you do the things in the present that you can see, you are shaping the future that you are yet to see.”

                                                                        Did you set goals at the start of 2022? There's no better time to check in on your progress than now. Stick to your goals with our resources, and start shaping your future the way you want to.

                                                                        CFS Resources

                                                                        As a VP of Sales or Sales Manager, setting the right sales goals is one of your most important responsibilities. Getting your team to achieve those goals, and tracking progress along the way, is equally as important. But when it comes to goal-setting, too many people end up throwing numbers against the wall.

                                                                        1. eBook – The Ultimate Guide to Setting & Achieving Sales Goals

                                                                        In this eBook, you’ll discover more about:

                                                                        • Setting goals
                                                                        • Tracking progress toward those goals
                                                                        • Aligning sales activity to goals
                                                                        • Setting sales budgets
                                                                        • Avoiding common pitfalls
                                                                        • Click here or on the image below to download this eBook today!

                                                                          CFS Video Library
                                                                          Sales tips and tools from CFS experts
                                                                          Watch Now
                                                                          2. CFS Blog

                                                                          Be sure to check out the CFS blog for some of our top posts on goal-setting in sales. Here’s a few of our favorites below!

                                                                          • 4 Ways to Incorporate Targeting When Setting Sales Goals
                                                                          • Define Expectations with Your Sales Team
                                                                          • Setting Goals? Keep Your Sales Budget in Mind
                                                                          • If you like the podcast, please subscribe to the show, tell a friend about it, and leave us a rating or review. This helps more people find us.

                                                                            If you have any questions or suggestions for the podcast, please leave a comment below. And if you’d like to be a guest on the show, please contact us at [email protected].

                                                                            The post Shaping Your Future: A Quote by Idowu Koyenikan appeared first on Criteria For Success.

                                                                            5 min
                                                                          • Re-Air: Building Connections with Regina Gwynn

                                                                            Happy Monday, Let's Talk Sales listeners! In honor of Black History Month, we are re-airing an episode from last year that highlights Black Women Talk Tech, the largest collective of Black women tech founders! This episode features the Co-Founder of BWTT, Regina Gwynn. Thanks for listening to Let's Talk Sales, and be sure to support this awesome collective.

                                                                            Regina is a Co-Founder of Black Women Talk Tech, a tech conference designed specifically for Black women tech entrepreneurs to come together in a space where they can be seen, heard, and have their ideas invested in. Because Black Women Talk Tech is the largest collective of Black women tech founders, they are able to bring a unique understanding of the challenges Black women face and the advantages they bring to the tech industry.

                                                                            As Co-Founder, Regina co-leads business strategy and strategic partnership development and leads sponsor relations. She has worked as a product development and marketing executive, launching multiple brands, and as a management consultant. She is also a serial entrepreneur, and has founded her own tech startup.

                                                                            Discussion with Regina Gwynn

                                                                            In this episode, we cover:

                                                                            • The importance of connections and networking
                                                                            • What it means to support Black women and people in tech
                                                                            • Paving your path as an entrepreneur and leader in tech
                                                                            • BWTT's work and mission as a collective, plus their upcoming events, opportunities, and initiatives
                                                                            • …And more!

                                                                              Featured on this episode:
                                                                              • Regina Gwynn on LinkedIn
                                                                                • Email Regina at [email protected]!
                                                                                • Regina's Resource Recommendations:
                                                                                    • Sign up for the Black Women Talk Tech Newsletter!
                                                                                    • Support BWTT by checking out their website and resources!
                                                                                    • Hello Alice
                                                                                    • Elizabeth Frederick on LinkedIn
                                                                                    • CFS Resource Recommendations:
                                                                                      • Check out our eBook on Driving Innovation: How to Foster a Culture of Innovation Within Your Team.
                                                                                      • Subscribe to our blog!
                                                                                      • Follow us on Twitter! @CFSPlayBook
                                                                                      • Do you have questions, comments, or guest suggestions? Email us at [email protected]! And be sure to subscribe to our podcast so you can get every new episode as soon as it's released.

                                                                                        CFS Video Library
                                                                                        Sales tips and tools from CFS experts
                                                                                        Watch Now
                                                                                        Listen & Subscribe to Let's Talk Sales

                                                                                        There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

                                                                                        If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

                                                                                        Thank you for listening to Let's Talk Sales! We appreciate your patronage!

                                                                                        The post Re-Air: Building Connections with Regina Gwynn appeared first on Criteria For Success.

                                                                                        0 min

                                                                                      About Let's Talk Sales

                                                                                      From the publisher's feed

                                                                                      This is the podcast for anyone who’s interested in growing sales! We interview business leaders, authors, and coaches who share their best practices for sales leadership.