Let's Talk Sales

Let's Talk Sales

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Let's Talk Sales episodes

  • Brand Elevation with Denise Blasevick

    Happy Monday, Let's Talk Sales listeners! October is National Women in Business Month! This week's guest is Denise Blasevick.

    Denise is the CEO & Founding Partner of The S3 Agency, an award-winning agency specializing in creating advertising, public relations, and social media campaigns. She is also the Communications Chair for the New Jersey Chapter of EO and is an expert in brand elevation. She’s based in New Jersey. I hope you enjoy this great conversation!

    Do you have questions, comments, or guest suggestions? Email us at [email protected]! And be sure to subscribe to our podcast so you can get every new episode as soon as it's released.

    Discussion with Denise Blasevick

    In this episode, we talk about:

    • Brand identity and differentiation
    • Authenticity in marketing
    • Brand elevation tactics
    • Frameworks for keeping relevant
    • The importance of employee loyalty
    • …And more!

      Featured on this episode:
      • Denise Blasevick on LinkedIn
      • Elizabeth Frederick on LinkedIn
      • Denise's Resource Recommendations:
          • Pink Goldfish by Stan Phelps & David Rendall
          • CFS Resource Recommendations:
            • Check out our eBook on Sales & Marketing Alignment: 3 Critical Areas Where Collaboration is Essential!
            • Subscribe to our blog!
            • Follow us on Twitter! @CFSPlayBook
            • CFS Video Library
              Sales tips and tools from CFS experts
              Watch Now
              Listen & Subscribe to Let's Talk Sales

              There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

              If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

              Thank you for listening to Let's Talk Sales! We appreciate your patronage!

              The post Brand Elevation with Denise Blasevick appeared first on Criteria For Success.

              39 min
            • Coaching and Supporting Mental Health with Verity Symcox

              Happy Monday, Let's Talk Sales listeners! This week's guest is Verity Symcox.

              Verity is the Coaching and Mental Health Specialist and Head Coach at fifty50 Coaching, an online, on-demand mental health coaching service for business. She is also a member of the International Coaching Federation and specializes in executive coaching. She’s based in Horsham, England. I hope you enjoy this important discussion!

              October is National Women in Business Month, and over the course of the month, we’ll be hearing from some exciting women in various areas of business!

              Do you have questions, comments, or guest suggestions? Email us at [email protected]! And be sure to subscribe to our podcast so you can get every new episode as soon as it's released.

              Discussion with Verity Symcox

              In this episode, we talk about:

              • Incorporating mental health discussions into coaching
              • Supporting mental wellness at work and on teams
              • Why mental health needs to be prioritized in workspaces
              • What leaders can do to better care for their team members and their wellbeing
              • How the pandemic can change relationships for the better; from colleagues to friends
              • …And more!

                Featured on this episode:
                • Verity Symcox on LinkedIn
                • Elizabeth Frederick on LinkedIn
                • Verity's Resource Recommendations:
                    • Time to Think by Nancy Kline
                    • Simplifying Coaching by Claire Pedrick
                    • Go get mental health training!
                    • Check out the International Coaching Federation website!
                    • CFS Resource Recommendations:
                      • Check out our eBook on Growing Self-Awareness: Build Better Relationships & Improve Your Life.
                      • Subscribe to our blog!
                      • Follow us on Twitter! @CFSPlayBook
                      • CFS Video Library
                        Sales tips and tools from CFS experts
                        Watch Now
                        Listen & Subscribe to Let's Talk Sales

                        There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

                        If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

                        Thank you for listening to Let's Talk Sales! We appreciate your patronage!

                        The post Coaching and Supporting Mental Health with Verity Symcox appeared first on Criteria For Success.

                        54 min
                      • Building Team Culture with Michael Osborne

                        Happy Monday, Let's Talk Sales listeners! This week's guest is Michael Osborne.

                        Michael is the President of Wunderkind, a performance marketing engine that allows digital businesses to deliver one-to-one messages at scale. He has extensive experience as an executive at a number of tech start-ups and also serves on the boards of multiple tech companies. Based in Austin, Texas, Michael also mentors budding entrepreneurs at Techstars Austin. I hope you enjoy this great conversation!

                        Do you have questions, comments, or guest suggestions? Email us at [email protected]! And be sure to subscribe to our podcast so you can get every new episode as soon as it's released.

                        Discussion with Michael Osborne

                        In this episode, we talk about:

                        • How to proactively build a positive culture
                        • The importance of empathy and praise for your team
                        • Understanding transparency for a sense of certainty
                        • Demonstrating vulnerability and being communicative as a leader
                        • Being approachable and open to feedback
                        • Be yourself and care for others
                        • …And more!

                          Featured on this episode:
                          • Michael Osborne on LinkedIn
                          • Elizabeth Frederick on LinkedIn
                          • Michael's Resource Recommendations:
                              • The Definitive Book of Body Language by Barbara and Allan Pease
                              • CFS Resource Recommendations:
                                • Check out our eBook on How to Develop a Healthy Sales Culture!
                                • Subscribe to our blog!
                                • Follow us on Twitter! @CFSPlayBook
                                • CFS Video Library
                                  Sales tips and tools from CFS experts
                                  Watch Now
                                  Listen & Subscribe to Let's Talk Sales

                                  There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

                                  If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

                                  Thank you for listening to Let's Talk Sales! We appreciate your patronage!

                                  The post Building Team Culture with Michael Osborne appeared first on Criteria For Success.

                                  53 min
                                • Lessons in Leadership with Ted Kulawiak

                                  Happy Monday, Let's Talk Sales listeners! This week's guest is Ted Kulawiak.

                                  Ted is the President of Ted Kaye Sales Management Training LLC, guiding clients to reach their desired business goals. 

                                  Ted spent his career in senior sales leadership and training roles in the advertising and media sales industry, as well as executive leadership roles in higher education. He also taught graduate-level classes in sales and advertising management. 

                                  He is the author of two books, 21 Lessons Learned in Sales Management and his latest, 21 Lessons Learned in Leadership. I hope you enjoy our conversation today!

                                  Discussion with Ted Kulawiak

                                  In this episode, we talk about:

                                  • Ted's 3 Pillars of Leadership
                                  • The importance of practicing self-improvement
                                  • Using teamwork as a foundation of leadership
                                  • Lessons from leaders
                                  • Practicing empathy and ethics first by “being a great human”
                                  • …And more!

                                    Featured on this episode:
                                    • Ted Kulawiak on LinkedIn
                                    • Elizabeth Frederick on LinkedIn
                                    • Ted's Resource Recommendations:
                                        • How to Master the Art of Selling by Tom Hopkins
                                        • The Situational Leader by Dr. Paul Hersey
                                        • Lincoln on Leadership for Today by Donald T. Phillips
                                        • The 4 Disciplines of Execution by Chris McHesney, Sean Covey, and Jim Huling
                                        • 21 Irrefutable Laws of Leadership by John C. Maxwell
                                        • CFS Resource Recommendations:
                                          • Check out our eBook on Leadership for Organizational Growth!
                                          • Subscribe to our blog!
                                          • Follow us on Twitter! @CFSPlayBook
                                          • CFS Video Library
                                            Sales tips and tools from CFS experts
                                            Watch Now
                                            Listen & Subscribe to Let's Talk Sales

                                            There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

                                            If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

                                            Thank you for listening to Let's Talk Sales! We appreciate your patronage!

                                            The post Lessons in Leadership with Ted Kulawiak appeared first on Criteria For Success.

                                            47 min
                                          • BeCOME an Ally with Gavriella Schuster

                                            Happy Monday, Let's Talk Sales listeners! This week's guest is Gavriella Schuster.

                                            Gavriella had a 25-year career at Microsoft, where she advanced to the role of Corporate Vice President, before going her own way. At present, she is the CEO of Gavriella Schuster, LLC and serves on a number of boards. 

                                            She's an expert in digital transformation and change leadership and is an advocate for diversity, equity, and inclusion. You may have even seen her TEDx talk on how to BeCOME an Ally.

                                            Gavriella is based in Seattle, Washington. I hope you enjoy our conversation!

                                            Discussion with Gavriella Schuster

                                            In this episode, we talk about:

                                            • The differences between diversity, equity, and inclusion
                                            • How to promote and nurture inclusion
                                            • How to be an ally at work with the ALLIES acronym
                                              • Advocacy
                                              • Listen
                                              • Lift up
                                              • Include
                                              • Elevate
                                              • Sponsor
                                              • Being intentional with allyship
                                              • The importance of asking questions and being a vulnerable leader
                                              • Featured on this episode:
                                                • Gavriella Schuster on LinkedIn
                                                • Elizabeth Frederick on LinkedIn
                                                • Gavriella's Resource Recommendations:
                                                    • Gavriella's website
                                                    • Gavriella's TEDx talk on allyship
                                                    • The work of Brené Brown
                                                    • CFS Resource Recommendations:
                                                      • Check out our eBook on Driving Innovation!
                                                      • Subscribe to our blog!
                                                      • Follow us on Twitter! @CFSPlayBook
                                                      • CFS Video Library
                                                        Sales tips and tools from CFS experts
                                                        Watch Now
                                                        Listen & Subscribe to Let's Talk Sales

                                                        There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

                                                        If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

                                                        Thank you for listening to Let's Talk Sales! We appreciate your patronage!

                                                        The post BeCOME an Ally with Gavriella Schuster appeared first on Criteria For Success.

                                                        0 min
                                                      • The Future of Retail with Ron Rudzin

                                                        Happy Labor Day, Let's Talk Sales listeners! This week's guest is Ron Rudzin.

                                                        Ron is the President and CEO of Saatva, the Smarter Luxury Sleep brand, which is the largest privately-held luxury mattress company selling direct to consumers. Before Saatva, Ron spent his career in the home furnishings industry and now is based in New York and Austin.

                                                        Saatva is having a Labor Day sale, so be sure to head to their website for more information on holiday deals and specials!

                                                        We're so excited to have Ron on our podcast, and I hope you enjoy our conversation.

                                                        Discussion with Ron Rudzin

                                                        In this episode, we talk about:

                                                        • Being a CEO with a vision and bringing an experience to life
                                                        • The value and importance of diversity for innovation, leadership, and the future
                                                        • Seeing the transformation in retail
                                                        • Embracing the shifts of a market
                                                        • Being active and open
                                                        • Advice for entrepreneurs from Ron:
                                                          • Success is not one-dimensional. It's not all about money.
                                                          • In order to keep your energy up, you need to…
                                                            • Take breaks
                                                            • Learn new things and be curious
                                                            • Take time to relax
                                                            • Spend time with people you love
                                                            • Take time for yourself
                                                            • Featured on this episode:
                                                              • Ron Rudzin on LinkedIn
                                                              • Elizabeth Frederick on LinkedIn
                                                              • Ron's Resource Recommendations:
                                                                  • The Algebra of Happiness from Scott Galloway
                                                                  • Email Ron at [email protected]
                                                                  • CFS Resource Recommendations:
                                                                    • Check out our eBook on Driving Innovation!
                                                                    • Subscribe to our blog!
                                                                    • Follow us on Twitter! @CFSPlayBook
                                                                    • CFS Video Library
                                                                      Sales tips and tools from CFS experts
                                                                      Watch Now
                                                                      Listen & Subscribe to Let's Talk Sales

                                                                      There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

                                                                      If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

                                                                      Thank you for listening to Let's Talk Sales! We appreciate your patronage!

                                                                      The post The Future of Retail with Ron Rudzin appeared first on Criteria For Success.

                                                                      0 min
                                                                    • Lead Generation with Marcus Chan

                                                                      Happy Monday, Let's Talk Sales listeners! This week's guest is Marcus Chan!

                                                                      Marcus is the Founder and President of Venli Consulting Group, which specializes in helping businesses, sales professionals, sales leaders, and anyone who is in sales supercharge their results through high-performance training and coaching systems.

                                                                      Marcus was recently recognized by Salesforce as one of the 16 Sales Influencers You Should Know!

                                                                      He is also the Creator of the 6-Figure Sales Academy and is an Official Member of the Forbes Business Council.

                                                                      Marcus is based in Portland, Oregon. I hope you enjoy our conversation and be sure to subscribe to our show on Apple Podcasts!

                                                                      Discussion with Marcus Chan

                                                                      In this episode, we talk about:

                                                                      • How sales skills are life skills
                                                                      • Building a lucrative sales career
                                                                      • Preparing for volatility and overcoming instability
                                                                      • Lead generation and social media
                                                                        • Virtual omnipresence
                                                                        • Brand awareness
                                                                        • Optimizing your social media
                                                                        • Episode highlight: “Where the attention goes, the money flows.” – Marcus Chan
                                                                        • Featured on this episode:
                                                                          • Marcus Chan on LinkedIn
                                                                          • Elizabeth Frederick on LinkedIn
                                                                          • Marcus's Resource Recommendations:
                                                                              • High Performance Habits by Brendon Burchard
                                                                              • CFS Resource Recommendations:
                                                                                • Check out our eBook on The Ultimate Guide to Sales Targeting!
                                                                                • Subscribe to our blog!
                                                                                • Follow us on Twitter! @CFSPlayBook
                                                                                • CFS Video Library
                                                                                  Sales tips and tools from CFS experts
                                                                                  Watch Now
                                                                                  Listen & Subscribe to Let's Talk Sales

                                                                                  There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

                                                                                  If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

                                                                                  Thank you for listening to Let's Talk Sales! We appreciate your patronage!

                                                                                  The post Lead Generation with Marcus Chan appeared first on Criteria For Success.

                                                                                  0 min
                                                                                • Dashboards for Growth with Layne Booth

                                                                                  Happy Monday, Let's Talk Sales listeners! This week's guest is Layne Booth!

                                                                                  Layne is the Chief Operations Officer of The Project Booth, where she helps business owners simplify their numbers so they can stop guessing with their gut and start making smarter business decisions.  

                                                                                  She spent the first part of her career in process improvement, analytics, and forecasting in the corporate world, and is a certified Project Management Professional and a Six Sigma Green Belt. 

                                                                                  A prolific speaker and author, Layne is based in Greensboro, NC. I hope you enjoy our conversation!

                                                                                  Discussion with Layne Booth

                                                                                  In this episode, we talk about:

                                                                                  • Simplifying how you track and gather metrics, or as Layne says, “data without the drama!”
                                                                                  • ABCs to creating simple dashboards:
                                                                                    • Analyze
                                                                                    • Bottom Line
                                                                                    • Clarify
                                                                                    • Why it's important to take action and try new things as business leaders
                                                                                    • Episode highlight from Layne: “It's easier to multiply once you simplify.”
                                                                                    • Best practices for leaders who communicate data, like:
                                                                                      • Making your work appealing
                                                                                      • Establishing a cadence
                                                                                      • …And more!
                                                                                      • Featured on this episode:
                                                                                        • Layne Booth on LinkedIn
                                                                                        • Elizabeth Frederick on LinkedIn
                                                                                        • Layne's Resource Recommendations:
                                                                                            • Traction by Gino Wickman
                                                                                            • 12 Metrics Checklist
                                                                                            • CFS Resource Recommendations:
                                                                                              • Check out our eBook on Building a Sales Process for Repeatable Success!
                                                                                              • Subscribe to our blog!
                                                                                              • Follow us on Twitter! @CFSPlayBook
                                                                                              • CFS Video Library
                                                                                                Sales tips and tools from CFS experts
                                                                                                Watch Now
                                                                                                Listen & Subscribe to Let's Talk Sales

                                                                                                There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

                                                                                                If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

                                                                                                Thank you for listening to Let's Talk Sales! We appreciate your patronage!

                                                                                                The post Dashboards for Growth with Layne Booth appeared first on Criteria For Success.

                                                                                                0 min
                                                                                              • Selling Creative with Jay Sylvester

                                                                                                Happy Monday, Let's Talk Sales listeners! This week's guest is Jay Sylvester!

                                                                                                Jay is an Executive Vice President and Creative Director at Saatchi & Saatchi Wellness, a health and wellness agency that moves consumers and healthcare professionals to seek greater well-being and help build strong brands. 

                                                                                                Over the course of his career, he’s led creative teams at various agencies and won a number of awards for his campaigns. He's also an artist! Check out his great work here.

                                                                                                Jay is based here in New York City. I hope you enjoy our conversation!

                                                                                                Discussion with Jay Sylvester

                                                                                                In this episode, we talk about:

                                                                                                • Maintaining creativity and enthusiasm around creativity in corporate spaces
                                                                                                • The challenges and joys of selling creative or intangible work
                                                                                                • Showing vulnerability as a leader
                                                                                                • Believing in yourself and your work
                                                                                                • The value of weekly check-ins or get-togethers unrelated to work
                                                                                                • The importance of alignment for all team members
                                                                                                • …And more!

                                                                                                  Featured on this episode:
                                                                                                  • Jay Sylvester on LinkedIn
                                                                                                  • Elizabeth Frederick on LinkedIn
                                                                                                  • Jay's Resource Recommendations:
                                                                                                    • Messy by Tim Harford
                                                                                                    • Ezra Klein Show
                                                                                                    • Jay's Art:
                                                                                                      • Website
                                                                                                      • Instagram
                                                                                                      • CFS Resource Recommendations:
                                                                                                        • Check out our eBook on Driving Innovation: How to Foster a Culture of Innovation Within Your Team
                                                                                                        • Subscribe to our blog!
                                                                                                        • Follow us on Twitter! @CFSPlayBook
                                                                                                        • CFS Video Library
                                                                                                          Sales tips and tools from CFS experts
                                                                                                          Watch Now
                                                                                                          Listen & Subscribe to Let's Talk Sales

                                                                                                          There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

                                                                                                          If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

                                                                                                          Thank you for listening to Let's Talk Sales! We appreciate your patronage!

                                                                                                          The post Selling Creative with Jay Sylvester appeared first on Criteria For Success.

                                                                                                          0 min
                                                                                                        • Empowering Women in Sales Dr. Jane Sojka

                                                                                                          Happy Monday, Let's Talk Sales listeners! This week's guest is Dr. Jane Sojka!

                                                                                                          Dr. Sojka is the Distinguished Teaching Professor of Marketing and Professional Selling at the Lindner College of Business at the University of Cincinnati, and she’s won multiple awards and honors for excellence in teaching over the years. With a PhD in Marketing & Sociology, her dissertation is about relationship selling and the effects of sex, gender, and family role on sales performance.

                                                                                                          Dr. Sojka is based in Cincinnati, Ohio. I had a wonderful time chatting with Dr. Sojka, and I hope you enjoy our conversation!

                                                                                                          Discussion with Dr. Jane Sojka

                                                                                                          In this episode, we talk about:

                                                                                                          • Closing gender gaps and promoting gender equity in sales
                                                                                                          • Teaching confidence through small wins
                                                                                                          • Teaching resilience through practiced failures
                                                                                                          • Coaching based on our differences
                                                                                                          • Understanding our uniquenesses as strengths
                                                                                                          • Reframing common narratives in order to encourage women's success
                                                                                                          • Episode highlight: “Failure is an event, not a person.” – Dr. Sojka
                                                                                                          • …And more!

                                                                                                            Featured on this episode:
                                                                                                            • Dr. Jane Sojka on LinkedIn
                                                                                                            • Elizabeth Frederick on LinkedIn
                                                                                                            • Dr. Sojka's Resource Recommendations:
                                                                                                              • Her TEDx Talk: Empowering Women Benefits Everyone
                                                                                                              • The Myth of the Nice Girl by Fran Hauser
                                                                                                              • Wolfpack by Abby Wambach
                                                                                                              • Conversations with Women in Sales by Lori Richardson
                                                                                                              • Teresa Tanner at Reserve Squad
                                                                                                              • CFS Resource Recommendations:
                                                                                                                • Check out our eBook on Driving Innovation: How to Foster a Culture of Innovation Within Your Team
                                                                                                                • Subscribe to our blog!
                                                                                                                • Follow us on Twitter! @CFSPlayBook
                                                                                                                • CFS Video Library
                                                                                                                  Sales tips and tools from CFS experts
                                                                                                                  Watch Now
                                                                                                                  Listen & Subscribe to Let's Talk Sales

                                                                                                                  There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.

                                                                                                                  If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at [email protected].

                                                                                                                  Thank you for listening to Let's Talk Sales! We appreciate your patronage!

                                                                                                                  The post Empowering Women in Sales Dr. Jane Sojka appeared first on Criteria For Success.

                                                                                                                  0 min

                                                                                                                About Let's Talk Sales

                                                                                                                From the publisher's feed

                                                                                                                This is the podcast for anyone who’s interested in growing sales! We interview business leaders, authors, and coaches who share their best practices for sales leadership.