Let's Talk Sales

Selling Creative with Jay Sylvester

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Happy Monday, Let's Talk Sales listeners! This week's guest is Jay Sylvester!

Jay is an Executive Vice President and Creative Director at Saatchi & Saatchi Wellness, a health and wellness agency that moves consumers and healthcare professionals to seek greater well-being and help build strong brands. 

Over the course of his career, he’s led creative teams at various agencies and won a number of awards for his campaigns. He's also an artist! Check out his great work here.

Jay is based here in New York City. I hope you enjoy our conversation!

Discussion with Jay Sylvester

In this episode, we talk about:

  • Maintaining creativity and enthusiasm around creativity in corporate spaces
  • The challenges and joys of selling creative or intangible work
  • Showing vulnerability as a leader
  • Believing in yourself and your work
  • The value of weekly check-ins or get-togethers unrelated to work
  • The importance of alignment for all team members

    • …And more!

    Featured on this episode:
    • Jay Sylvester on LinkedIn
    • Elizabeth Frederick on LinkedIn
    • Jay's Resource Recommendations:
      • Messy by Tim Harford
      • Ezra Klein Show
      • Jay's Art:
        • Website
        • Instagram
        • CFS Resource Recommendations:
          • Check out our eBook on Driving Innovation: How to Foster a Culture of Innovation Within Your Team
          • Subscribe to our blog!
          • Follow us on Twitter! @CFSPlayBook
            • CFS Video Library
            Sales tips and tools from CFS experts
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            The post Selling Creative with Jay Sylvester appeared first on Criteria For Success.

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