In this episode, Ashok sits down with Josh Seiden, author and product management expert, to explore key insights from Josh's latest book, "Who Does What by How Much." The conversation centers around using OKRs (Objectives and Key Results) to align teams and improve organizational outcomes. They examine the challenges many teams face when implementing frameworks like OKRs or Agile and emphasize the importance of understanding the "why" behind these systems. Josh also reflects on his early work, such as developing the Kensington Turbo Mouse and collaborating with Alan Cooper, widely known as the "Father of Visual Basic."

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Get key strategies for fostering a customer-centric culture, building effective product teams, and aligning leadership with team goals. Whether you’re new to OKRs or looking to refine your process, this episode provides actionable advice for team leaders, product managers, and executives alike.

Inside the Episode...

• The role of OKRs in driving business alignment and outcomes
• The importance of clarifying the "why" behind processes like OKRs or Agile
• Josh Seiden’s background and his early design work with the Kensington Turbo Mouse
• Strategies for using frameworks to empower teams and avoid over-focusing on the process
• How to implement OKRs successfully and avoid common pitfalls
• The evolution of design thinking in product development
• Understanding the customer’s role at every level of an organization
• Key lessons from "Who Does What by How Much" and Josh's other books

Mentioned in this Episode:

• "Who Does What by How Much" by Josh Seiden and Jeff Gothelf
• "Lean UX" by Josh Seiden and Jeff Gothelf
• "Sense and Respond" by Josh Seiden and Jeff Gothelf
• The Goal by Eliyahu M. Goldratt
• "Outcomes Over Outputs"
• The Kensington Turbo Mouse
• Alan Cooper - The father of visual basic, author of About Face
• Book that every software designer should now - About Face by Alan Cooper
• Vitsoe Shelving

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