How do you know how your software is working? While at NDC in London, Carl and Richard talk to Jessica White about her experience building dashboards to instrument operations, management and development. The conversation dives into what needs to be measured as well as how to represent those measurements in ways that help people understand - do it wrong and you can actually confuse people, or have your dashboard ignored. Jessica talks about how dashboards have to evolve with business needs. With new goals come new metrics and new dashboards to show those metrics. Your dashboard is no more static than your business is!

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