Maaike Van Den Branden (Global Director of Data Science at comparethemarket.com)On this episode of The Data Storytellers podcast, we explore the intersection of data, technology, and human capital with Maaike Van Den Branden, the associate director of data insights and analytics at Competitive Market. Maaike delves into her career transition from marketing research to leading complex data science initiatives, discussing the integration of data-driven strategies to optimize business outcomes across various industries. We focus on the importance of cross-functional perspectives, collaboration, and ethical considerations in leveraging analytics to drive significant organizational changes.Connect with us:• Website: https://thedatastorytellers.com/• LinkedIn: https://www.linkedin.com/company/the-data-storytellers• Spotify: https://open.spotify.com/show/2N0vZtHZHgod4Tll2LX2xa• YouTube: https://www.youtube.com/channel/UCz9e56lhYUfORiOHMiLlPmA• Apple Podcast: https://podcasts.apple.com/gb/podcast/the-data-storytellers-podcast/id149376647600:00 - Introduction to Maaike Van Den Branden and her role at Competitive Market00:56 - Maaike’s transition from market research to data analytics leadership03:26 - The transformation and growth of the data industry over the last decade07:39 - The essential skills and competencies of effective data scientists10:21 - The challenges of communicating data findings and influencing stakeholders14:03 - Key attributes of a successful data transformation leader18:18 - Exciting trends in data science and its impact on business strategy20:16 - Maaike’s advice for aspiring data leaders entering the new decade