Does building an online community sound impossible? Is it worth the effort? What can you do with one after it’s built? Crystal talks with digital communications expert Kami Huyse about how to build an online community and provide the inspiration you might need to get started creating one for your project, campaign, or organization.

Also, Flack Pack contributor Gina Luttrell talks with Robert about the importance of transparency when social influencers are part of your tactical approach; a guest contestant finally slays the Buzzer Beater; Harold Burson waxes about the Cola Wars; the team makes a pitch for a Coke machine in the Flack Pack office; and the rules of an awesome contest with a cool prize are announced!