Flack Pack

By Washington Media Group

Flack Pack is the official public relations podcast of Washington, D.C., focused on PR issues, techniques, news, and topics of interest to flacks everywhere, especially in the Swamp!... more

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FAQs about Flack Pack:

How many episodes does Flack Pack have?

The podcast currently has 80 episodes available.

Flack Pack episodes:

October 25, 2019 PR's Bad Report Card
Is PR in a rut? Robert asks that question and discusses the results of the latest Plank Center Leadership Report Card with one of its authors, Dr. Bruce Berger, at the University of Alabama.
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1h
October 18, 2019 Media Kit Madness
On this episode, we explore re-imagining the press kit in the digital age with Penn State lecturer Bill Zimmerman.
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42min
October 11, 2019 Earned v. Paid Media
What’s more credible? Earned media or paid media? Robert examines a study on the topic with Dr. Julie O’Neil, Associate Dean at the Bob Schieffer College of Communication at Texas Christian University.
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51min
October 04, 2019 Pitching Trade Media
When you look at your media list, where are the trade media outlets? Are they at the top or the bottom? If they’re not the first newsrooms you pitch, your strategy may be outdated. This week's guest, freelance journalist Scott Nover, writes about media and politics for pubs like the Washington Post and The Atlantic. He tells PR pros not to worry.
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52min
September 27, 2019 PR’s New Measurement Model
This week, we explore a new method of measuring PR campaigns, in reverse. Robert gets the scoop on a fresh way to evaluate your next communications project with Air Force Capt. Katie Cousins, the PR pro who invented the Sight Model.
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54min
September 20, 2019 O’Dwyer’s Joins FP Nation!
This week on the Flack Pack, we celebrate the work of pioneer journalist Jack O’Dwyer who launched a newsletter in 1968 that today continues to set the standard for PR industry coverage.
Jack was a friend and watchdog to the public relations business until his passing last December at age 85.
Thankfully, O’Dwyer’s PR newsletter continues, guided now by his son, John O’Dwyer, with the help of a dedicated news staff in New York City.
John shares with Robert his father’s legacy and discusses the Flack Pack’s new partnership with the iconic publication.
Also, Sarah Shelson and Sharon Osano debut their fall series, PR Rewind, a weekly peek into the annals of PR history. Each Friday, they’ll take us for a ride in their PR time machine, visiting the people, places, and events that shaped the industry.

Links:
51-Star American Flags Line Pennsylvania Avenue as Washington, D.C. Seeks Statehood
Guest: John O'Dwyer
Jack O’Dwyer, Newsletter Publisher and ‘Soul and Conscience’ of PR Industry, Dies at 85
Readers Send a Heartfelt Message to Jack O'Dwyer, Chronicler of PR
Flack Pack News Release: Our Flack Pack family is growing! We’re teaming up with O'Dwyer's Public Relations News
O'Dwyer's Teams with Flack Pack on Podcast
Subscribe to O'Dwyer's Free E-Mail Newsletter
Buzzer Beater Guest: Sydney Wishnow
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44min
September 13, 2019 Back to School PR
There are more than 98-thousand public schools in the U.S. with almost 51 million students attending. Private schools are busy too. There’s more than 34-thousand private schools open now, teaching nearly six million kids.
Robert celebrates the start of another school year with two communicators, Rich Bagin, the Executive Director of the National School Public Relations Association, and Cody Kennedy Communications and Media Manager for the Olathe School District, in Olathe, Kansas.
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1h 3min
September 06, 2019 Post 9/11 Crisis PR
In this very special conversation, Robert visits with two veteran communicators, Brian Turmail and Nico Melendez, asking them to share their memories, not just from the day of the attacks, but also of the PR work that resulted once Congress created the Transportation Security Administration.
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1h 8min
September 02, 2019 PR Job Tips (Bonus Episode)
On this bonus holiday episode of the Flack Pack, Robert wraps up the PR Summer School series with Stephanie Ranno, a recruitment expert working for TorchLight Hire, a firm that helps companies find marketing and communications talent. She offers tips for finding the next job, and confirms that this fall’s job market will be white hot!
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1h 3min
August 30, 2019 PR Headhunter Tells All
With a recession predicted by the end of next year, employers are rushing to build teams now.
In recognition of Labor Day, we’re talking about PR jobs with Brian Phifer, CEO of Phifer and Company, based in New York. But a word of warning: If you can’t handle the truth, you may want to download a podcast about gardening, because Brian’s advice might sting a little.
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50min

FAQs about Flack Pack:

How many episodes does Flack Pack have?

The podcast currently has 80 episodes available.