Sign up to save your podcasts
Or
Share PR’s New Measurement Model
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
PR’s New Measurement Model
This week, we explore a new method of measuring PR campaigns, in reverse. Robert gets the scoop on a fresh way to evaluate your next communications project with Air Force Capt. Katie Cousins, the PR pro who invented the Sight Model.
View all episodes
By Washington Media GroupThis week, we explore a new method of measuring PR campaigns, in reverse. Robert gets the scoop on a fresh way to evaluate your next communications project with Air Force Capt. Katie Cousins, the PR pro who invented the Sight Model.