How can PR pros engage the RFP process and live to tell about it? Robert spends some quality time this week with two experts on RFPs: Robert Udowitz and Steve Drake.

Social media is the beast that never stops eating. No matter how much content we create, there’s always more we could do. Jason Mollica, a communications professor at American University and a Flack Pack contributor, joins Robert in the Flack Pack studio to share his tips for writing better social media copy.

Is the news release dead or alive? If more and more reporters don’t want them, does it make sense to write and send them anyway? Robert talks with PR pro Shalon Roth, an agency veteran who runs her own shop in London, called PR-it, to get her take on the past, present, and future of the humble, but loveable, news release.

Writing a speech might be the biggest test you’ll ever face as a PR pro. Robert sits down with Bob Lehrman and Eric Schnure to talk speechwriting, and about the new second edition of their book, “The Political Speechwriter’s Companion.”

Fifty years ago tomorrow night, America put a man on the Moon. It was an engineering and scientific feat, but it also was a PR success. On the eve of the 50th anniversary of the Moon landing, Robert interviews author and marketing expert David Meerman Scott about the PR campaign that sold the Apollo lunar program, and his book, “Marketing the Moon.”

It’s tougher than ever these days to get a journalist to pay attention to a story pitch. PR pros outnumber reporters, so the volume of ideas flooding their way is no doubt too much to manage. Given that, what should you do?

The Oscar Mayer Wienermobile is an American icon that also happens to be a PR bonanza for Kraft Foods, owner of the hot dog brand. This week, Robert talks with Ed Roland, manager of Oscar Mayer’s fleet of 27 foot long road wieners, and the college graduates who drive them.

Most people agree that misinformation is a major problem in the United States. So what can we as PR pros do to battle false, incorrect, or erroneous information? This week, Robert explores “10 Ways to Combat Misinformation” with Dr. Terry Flynn, a communications professor who edits the Journal of Professional Communications and sits on the board for the Institute for Public Relations.

The Flack Pack goes deep on analytics with the Queen of Measurement herself, Katie Delahaye Paine.

In this week’s PR Summer School episode, Robert interviews author Kristin Johnson about her book "How to Succeed in a PR Agency".