When a disaster happens, we hear how local radio comes to the rescue, providing life-saving information in real-time. Being in the digital space like I am, my mindset is, “Did that essential information make it to their website or mobile app?” 

For more detailed show notes, visit https://www.skyrocketradio.com/podcast/building-emergency-information-pages.

You’ll never know when these pages will be needed, so it’s important to plan so there’s no scramble to make them happen quickly in disaster mode.  The mindset is to have this one page be the hub for any essential information your listener might need.  This page might also be the site open in the studio as your announcers watch for information updates. 

Elements for an Emergency Information Page

Monetizing Your Emergency Information Page
The potential for monetizing your emergency information page lies in partnering with businesses that offer emergency-related services and products. Identifying sponsors that align with your listeners' needs before, during, and after a disaster can create a win-win situation. Consider annual sponsorships for heightened visibility and extended engagement, ensuring your partners receive value throughout the year. Transparently label these partnerships to maintain trust with your audience.

Strategies for Increasing Visitor Engagement and Revenue

Conclusion
Radio stations should prioritize emergency information pages on their websites and mobile apps, emphasizing the relevance and potential for the community.  By adopting a proactive approach ahead of any disaster and leveraging the latest digital tools, your station can significantly enhance its value to listeners and sponsors alike. The goal is to create a resource that informs, prepares, and strengthens the community's bonds, fostering a safer and more connected environment.

Need help with your radio station website? Reach out at https://www.skyrocketradio.com.