We explain why developing a deep level of care and understanding for users is an important step towards getting great outcomes with technology.

We explain why developing a deep level of care and understanding for users is an important step towards getting great outcomes with technology.

Building Empathy

Smudge is a design, software and business consultancy based in Christchurch, New Zealand.

Solving Problems with technology is an audio series with Smudge founder Reuben Bijl sharing some of his knowledge and philosophy since starting Smudge in 2008.

Visit www.smudge.com for more information and sign up to our newsletter 'The Fingerprint' to be kept up to date.

Technology

Smudge is a design, software and business consultancy based in Christchurch, New Zealand. Solving Problems with technology is an audio series with Smudge founder Reuben Bijl sharing some of his knowledge and philosophy since starting Smudge in 2008. Visit www.smudge.com for more information and sign up to our newsletter 'The Fingerprint' to be kept up to date.

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Building Empathy

Building Empathy