Smudge co-founder Toby Vincent explains why developing a deep level of care and understanding for users is an important step towards getting great outcomes with technology.

Building Empathy

Smudge is a design, software and business consultancy based in Christchurch, New Zealand.

Season 1 is an audio series with Smudge co-founders Reuben Bijl and Toby Vincent where they share some of the knowledge and philosophy they’ve built since starting Smudge in 2008.

Season 2 is an episodic series of conversations with customers, partners and the Smudge team.

Visit www.smudge.com for more information and sign up to our newsletter 'The Fingerprint' to be kept up to date.

Technology

Smudge is a design, software and business consultancy based in Christchurch, New Zealand. Season 1 is an audio series with Smudge co-founders Reuben Bijl and Toby Vincent where they share some of the knowledge and philosophy they’ve built since starting Smudge in 2008. Season 2 is an episodic series of conversations with customers, partners and the Smudge team. Visit www.smudge.com for more information and sign up to our newsletter 'The Fingerprint' to be kept up to date.

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Building Empathy

Building Empathy