Solving Problems with Technology

Smudge co-founder Reuben Bijl wraps up Season 1 of Solving Problems with Technology, and recommends some next steps.

Using a powerful chocolate-making metaphor, Reuben Bijl explores why structure and foundations matter more than ever in an AI-enabled world. Just as chocolate requires the right crystal form to be excellent, AI requires the right foundations to amplify—rather than accelerate—your work.

Reuben Bijl explores how artificial intelligence is transforming the way we solve problems with technology. While the tools and speed have changed dramatically, the core principles of balance, intention, and simplicity matter more than ever.

Reuben Bijl talks to Simon Hart from the People Place

Tim and Reuben talk about what solving problems well looks like.

In this episode, we sit down with Nick Quin, General Manager of Public Sector at One New Zealand, and Reuben Bijl from Smudge, to discuss the dynamic world of telecommunications. Discover how One New Zealand maintains its leading edge through strategic partnerships, innovative technologies, and a relentless focus on customer needs. Nick shares his fascinating career path, the impact of the upcoming SpaceX collaboration, and the vital role of resilient networks in modern connectivity. Tune in to explore how these industry leaders are driving transformation in the public sector and beyond.

Published in April 2024. Smudge Managing Director Reuben Bijl interviews our Programme Lead Chris Brown. In this interview Reuben and Chris discuss the power of partnership when building technology solutions; helping NZ Police make New Zealand the safest country; what has kept Chris at Smudge for the last 10 years; how the best technology solves real everyday problems.

Published in April 2024. In this interview, our Managing Director Reuben Bijl interviews Smudge customer Michael Sheedy. Michael is a biomedical engineer who designs and develops medical devices and simulation tools to improve patient outcomes. Michael and the team at Hartwell Simulation have created and commercialised a vital signs simulation system that allows clinical teams to practice rare or critical events so they’re better equipped to meet such situations in real life.

In April 2024, Smudge employee Devin Davies was invited to speak at a developer conference in Beijing about his experience creating the Crouton app for Apple Vision Pro. After returning from his trip, Devin sat down with Reuben to recount the experience and discuss the current state of the Vision Pro developer community.

A brief introduction to Season 2 of Solving Problems with Technology by Smudge. In Season 2, we hear directly from Smudge customers, partners and employees about how they solve real-world problems with technology.