Smudge co-founder Toby Vincent explains why developing a deep level of care and understanding for users is an important step towards getting great outcomes with technology.

Smudge co-founder Reuben Bijl discusses the importance of getting the right blend of generalists and specialists when tackling a technology project.

In this chapter we discuss the importance of creating a culture of learning, and how to encourage your team to confidently express themselves when they’re solving problems with technology.

Smudge co-founder Reuben Bijl discusses the need to balance human, business and technical considerations when solving problems with technology.

In this chapter we discuss the importance of anchoring your technology projects in a set of overarching intentions, and how shared intentions can encourage creativity and autonomy in a team setting.