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Building Enterprise Products in PLG | Nakul Jamadagni - Miro, Databricks, Canva
In this podcast we delve deeper into what does it mean to build an enterprise product in a company that is heavily involved in a PLG motion already. We will cover what does the Enterprise product mean? And if there's innovation in that space? How the personas and JBTD changes from the self serve product? Changes in pricing and learnings from Databricks, Miro, Canva. We finally cover the Nakul's experience of working as an Indian immigrant in tech in Europe.
Nakul Jamadagni has spent a long time building enterprise products for PLG SaaS companies like Databricks, Miro, Navan (fka TripActions), and Canva. Most notably he was leading the enterprise product at Miro and saw the journey through the pandemic of the PLG company that grew from $15M to $500M+ in ARR while he was there, a large portion of this coming from the enterprise offering. He spent his last 5 years in Netherlands and very recently moved to New Zealand. He's an prime example of Indians in Europe in tech doing incredible things.
The Svagat Show is about highlighting Indians (+ South Asians) in Europe who are doing fantastic work, especially in technology or startups.
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Timestamps
00:00 Intro and NZ tech scene
01:10 Nakul's background
02:15 Did you know Databricks would get so big
07:36 Passionate IT Admins End User Persona
09:40 All Enterprise Pricing pages look alike
12:17 What is Enterprise Products for PLG?
13:20 Stages of Admin Persona
17:25 Miro's Enterprise win vs Mural
24:00 Is there innovation in Enterprise features?
32:45 When should PLG cos think about enterprise plan?
38:45 Pricing & Packaging
44:06 Existential pricing questions at Canva?
44:45 Working in US vs European company in Europe
48:52 South Asians in Europe in Tech
52:05 Dutch cricket team and Dutch pride
View all episodes
By Rishabh KaulIn this podcast we delve deeper into what does it mean to build an enterprise product in a company that is heavily involved in a PLG motion already. We will cover what does the Enterprise product mean? And if there's innovation in that space? How the personas and JBTD changes from the self serve product? Changes in pricing and learnings from Databricks, Miro, Canva. We finally cover the Nakul's experience of working as an Indian immigrant in tech in Europe.
Nakul Jamadagni has spent a long time building enterprise products for PLG SaaS companies like Databricks, Miro, Navan (fka TripActions), and Canva. Most notably he was leading the enterprise product at Miro and saw the journey through the pandemic of the PLG company that grew from $15M to $500M+ in ARR while he was there, a large portion of this coming from the enterprise offering. He spent his last 5 years in Netherlands and very recently moved to New Zealand. He's an prime example of Indians in Europe in tech doing incredible things.
The Svagat Show is about highlighting Indians (+ South Asians) in Europe who are doing fantastic work, especially in technology or startups.
-----------------
Timestamps
00:00 Intro and NZ tech scene
01:10 Nakul's background
02:15 Did you know Databricks would get so big
07:36 Passionate IT Admins End User Persona
09:40 All Enterprise Pricing pages look alike
12:17 What is Enterprise Products for PLG?
13:20 Stages of Admin Persona
17:25 Miro's Enterprise win vs Mural
24:00 Is there innovation in Enterprise features?
32:45 When should PLG cos think about enterprise plan?
38:45 Pricing & Packaging
44:06 Existential pricing questions at Canva?
44:45 Working in US vs European company in Europe
48:52 South Asians in Europe in Tech
52:05 Dutch cricket team and Dutch pride