Today, we speak with Jimmy Zollo, co-founder of Joe & Bella, a clothing brand that meets the specialized needs of older adults through high-quality, fashionable, and easy-to-wear clothes. Through innovative solutions and compelling brand storytelling, Jim’s company found its place in the crowded clothing industry.

Jimmy reveals how he identified the market gap, refined his product idea, and created an authentic relationship with the target audience of older adults and their influential loved ones. He also discusses the strategies that propelled Joe & Bella to success, including having a mission-driven approach to recruitment and how this helped his brand grow. Tune in for insights on building a purpose-driven brand and fostering meaningful customer connections through authentic marketing, customer service, and brand stories.

In this episode of the Harvest Growth Podcast, you'll learn:

• Insights on connecting with your target audience and building a lasting brand identity with storytelling.
• Tips for driving business growth by building strong relationships with customers and understanding their unique challenges.
• Strategies for launching and growing a new product line in a competitive market.
• Insights on finding and recruiting the best talent for your startup.

 
Are you looking for high-quality, stylish clothing uniquely designed for older adults? Check out Joe & Bella’s award-winning adaptive collection at www.joeandbella.com today.


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Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!