How do you launch, market, and sell a complex product when your target audience is highly educated, deeply skeptical, and demands proof before trust? This was the exact challenge CellSound Aesthetics faced when introducing their revolutionary regenerative medical device—a technology unlike anything in the aesthetics industry.

In today's episode, we interview their senior executives, Alli Carroll, Vice President of Business and Clinical Relations, Tal Ben Ari, International Vice President of Clinic, and Owner of Ideation Marketing, Noel McDaniel, as they share how they transformed a groundbreaking device and went from startup to market leader in a saturated, competitive space. They reveal their proven strategies for overcoming skepticism through live demonstrations, case studies, and a dual messaging approach that balances technical credibility with emotional connection.

If you're launching a sophisticated product in a challenging market, this episode will provide the strategies and inspiration you need to break through.

In today's episode of the Harvest Growth Podcast, we cover:

• The unique challenges of selling to discerning, skeptical audiences
• How to craft messaging that resonates with both technical experts and end consumers
• The power of live demonstrations and measurable, visual proof in building trust and closing sales
• Developing an adaptable brand strategy that is agile, purpose-driven, and results-focused
• And much more

If you're interested in anti-aging treatments that actually work, visit www.cellsoundaesthetics.com  to experience CellSound’s ElectroSonic Resonance™ Treatment in a live virtual demonstration and witness the amazing results.

To be a guest on our next podcast, contact us today! 

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today! 

In this episode, we interview a longtime friend of the Harvest Growth team and successful entrepreneur, Dave Brown, who shares his 40-year entrepreneurial journey from humble beginnings to building a thriving aluminum railing business. As a natural entrepreneur since his teenage years, Dave discusses how he's consistently identified market opportunities and built successful ventures by focusing on quality, service, and specialization.

Dave takes us through his evolution from car washing and curb painting in high school to building a glass repair business that differentiated itself through after-hours service. He then explains his transition into the railing industry and the development of his latest venture, Ridgeview Railing—a Do-It-Yourself (DIY) aluminum railing solution that brings commercial quality to residential consumers at affordable prices. 

In today’s episode of the Harvest Growth Podcast, we cover: 

• How small ventures can develop into specialized, industry-leading businesses
• How to identify market opportunities and offer solutions that competitors don't
• The surprising benefits of domestic manufacturing in today's global economy
• And so much more! 

Ready to transform your deck with commercial-grade railing that lasts a lifetime? Visit www.ridgeviewrailing.com today to discover aluminum railing systems that are American-made, rust-proof, and designed for easy DIY installation. Whether you're seeking modern elegance or classic style, Ridgeview Railing delivers superior quality at prices that won't break the bank.

To be a guest on our next podcast, contact us today! 

 Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today! 

What if you could flip the script on product launches—and transform the typical product launch that has a 95% failure rate into a system that churns out profits? 

Today, we reveal exactly how. 

Join us for an exclusive deep dive with Jon LaClare, CEO of Harvest Growth, as he sits down with Ian Garlic on The Garlic Marketing Show. In this episode, Jon shares the tried-and-true strategies that have helped him launch hundreds of successful products across countless industries. 

You'll learn how to avoid the most common launch-killing mistakes and leverage the powerful three-phase Perfect Launch System—a framework that’s delivered a success rate 10x the industry average, across hundreds of launches. After two decades building multi-million dollar brands and generating over $2 billion in sales, Jon breaks down the exact system he uses—and shares the secrets behind his clients’ biggest wins. Tune in now and start transforming your next product launch. 

In today’s episode of the Harvest Growth Podcast, we cover: 

• The revolutionary 3-phase "Perfect Launch System" framework that's 10X more effective than traditional approaches 
• How to conduct critical market research on a limited budget that dramatically increases your chances of success 
• The psychology behind creating offers that drive immediate purchase decisions even in competitive markets 
• Why most product launches fail before they even begin—and the simple shift that prevents this common mistake
• The strategic role of AI in modern marketing and which tasks should never be automated 
• And so much more! 

Looking to launch a product, scale, or improve ad performance? Visit www.perfectlaunch.com for a free copy of Jon’s book, The Perfect Launch System, packed with proven principles developed over 20 years helping hundreds of businesses launch and grow successfully. 

To be a guest on our next podcast, contact us today! 

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today! 

In today's episode, we sit down with Bob Janjigian, managing partner of two thriving fitness facilities in Massachusetts: Kingsbury Club and Kingsbury Club Medfield. After maintaining profitable operations for over 30 years, Bob shares the timeless principles that have fueled his remarkable longevity in an industry known for constant change and challenging economic cycles.

The Kingsbury Clubs represent an impressive business success story. The original Kingston location grew from a distressed property in 1992 to an 85,000-square-foot multi-purpose facility, while the 165,000-square-foot Medfield location launched during the 2008 recession and survived significant obstacles to thrive. These comprehensive fitness destinations offer everything from tennis courts and state-of-the-art fitness facilities to aquatics, pickleball, restaurants, and more.

Join us as Bob shares the secrets behind decades of success—diversifying revenue streams, cultivating remarkable team loyalty, building unshakable partner relationships, and delivering unforgettable member experiences without cutting corners. Discover practical strategies for thriving through economic challenges while creating a lasting business legacy.

In today’s episode of the Harvest Growth Podcast, we cover:

• Ironclad principles for creating long-term business success
• The importance of multiple revenue streams to protect against economic downturns
• Tips for ensuring operational excellence
• Why focusing on quality over cost-cutting builds a sustainable competitive advantage
• And so much more!

Visit www.kingsburyclub.com and www.kingsburyclubmedfield.com to learn more about these impressive fitness destinations that have redefined what a multi-purpose club can offer.

To be a guest on our next podcast, contact us today!

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

In this special episode, Jon LaClare sits down with Marc Joest, the innovative mind behind Zorbent and a serial entrepreneur with over 25 years of hands-on business leadership. After years of working together, Marc opens up for the first time about the incredible journey of Zorbent — a product originally developed to encapsulate nuclear waste — and how it evolved into a household and industrial essential used across the country.

Marc dives into the science that sets Zorbent apart: a groundbreaking absorbent that doesn’t just soak up spills but locks them in with molecular-level encapsulation, keeping hazardous materials safely contained for over two decades. This isn't your typical absorbent — it's nuclear grade.

You’ll hear how Zorbent landed partnerships with industry giants like UPS and Mobil 1 (ExxonMobil), and how Marc’s ability to listen, pivot, and innovate turned a single product into a 15-product line used in everything from wildfire disaster zones to flood mitigation efforts where traditional insurance falls short.

If you want a behind-the-scenes look at real-world innovation, problem-solving, and brand growth — this is the episode you don’t want to miss.

In today’s episode of the Harvest Growth Podcast, we cover:

• The different ways to market to business buyers versus consumers
• Why constantly improving based on customer feedback matters
• How to find new markets related to what you already do
• How to keep your product's quality while growing into new areas
• And so much more!

Visit www.zorbent.com to explore their complete products or find their products on Amazon.

To be a guest on our next podcast, contact us today!

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

Vending machines consistently appear on "top 10 side hustle" lists for good reason - they can generate passive income while requiring minimal day-to-day involvement. In this exciting episode, we explore the untapped opportunities in this business, from building a profitable enterprise to helping other businesses make more sales and grow faster.

Today's guest, Scott Brown, owns Snax Depot, a thriving vending machine business that uses AI to optimize inventory and maximize profits. Scott reveals what it's really like to run a vending machine business and shares insights to help you start and succeed. He breaks down how his game-changing profit-sharing model and hands-off management approach create win-win partnerships with location owners, allowing them to generate more income.

Whether considering a side hustle or looking to add passive income to your existing business, this episode delivers practical insights you won't want to miss.

In today’s episode of the Harvest Growth Podcast, we cover:

•  The reality of running a vending machine business and why it's simpler than most people think.
• How advanced analytics and predictive technology eliminate common vending machine frustrations like product hangups and inventory stockouts.
• How to generate substantial passive income without any additional effort simply by hosting a smart vending machine.
• And so much more!

If you're interested in vending machines for your business location or as a business opportunity, check out Snax Depot. Their AI-powered machines provide a hands-off experience for location owners while maximizing profits. Visit www.snax-depot.com or call 781-269-1169 to learn more.

To be a guest on our next podcast, contact us today!

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

Today, we’re talking with Laina Gossman, the innovative founder of Soul Insole, who tackled a problem many of us know all too well: uncomfortable shoes and foot pain that make every step a struggle. Her brilliant solution? A compact, micro-sized orthotic that provides powerful support—without hogging space in your favorite shoes. Yes, even those chic sandals and stylish dress shoes.

Laina walks us through her journey, from the spark of an idea to building a successful brand that's now featured online and in retail stores across the country. And she didn’t stop at one breakthrough product—Soul Insole has expanded to include metatarsal pads, heel lifts, and full-length insoles to meet a variety of foot care needs.

Tune in for Laina’s inspiring entrepreneurial story and gain valuable insights on everything from landing media spots like Good Morning America to getting the most out of marketing agencies. She also shares the power of being your brand’s biggest advocate—and how smart follow-ups can get your product onto the shelves of your dream retailers.

In today’s episode of the Harvest Growth Podcast, we cover:

• Strategies for landing major PR opportunities like Good Morning America through persistent follow-up
• Tips for vetting marketing agencies to avoid wasting resources on ineffective campaigns
• The power of building genuine relationships with distributors to access retail channels
• Leveraging trade shows and conventions to prove product effectiveness to key industry players
• Balancing persistence with respect when pursuing business growth opportunities

Are you struggling with foot discomfort or pain? Visit www.soulinsole.com to discover how Soul Insole's innovative micro-sized orthotics can enhance comfort without cramping your style or your shoes.

To be a guest on our next podcast, contact us today!

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

In today's episode of The Harvest Growth Podcast, we're excited to welcome Salome Sallehy, Founder of Sugar Sugar Wax. She has revolutionized the beauty industry with her innovative hair removal product, creating an entirely new category. Her journey from identifying a pain point to building a thriving brand that grows 25-50% year-over-year is educational and inspiring. She shares powerful insights on creating a new category, the importance of education-focused content, and how Public Relations (PR) accelerated growth. Also, she reveals how she turned the COVID shutdown into an opportunity by launching an online summit that added thousands of qualified leads to her email list almost overnight. 

Join us as we explore Salome's strategies for sustainable growth, building customer loyalty, and creating content that resonates deeply with your audience. Don't miss this episode packed with actionable advice for entrepreneurs!

In today’s episode of the Harvest Growth Podcast, we cover:

• How to create and dominate a new product category
• Why educational content is key to overcoming customer learning curves
• How to leverage PR for explosive early growth
• Turning challenges into opportunities for audience building
• Building customer loyalty that leads to repeat purchases
• And so much more!

Sugar Sugar Wax offers an all-natural, painless hair removal solution that's gentle enough for sensitive skin and environmentally sustainable. Visit www.sugarsugarwax.com now to learn more about this revolutionary alternative to traditional waxing and use promo code HarvestGrowth20 for a 20% discount. 

To be a guest on our next podcast, contact us today!

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

Today, we flip the script. Your host, Jon LaClare, takes the guest seat as we dive into his new book, The Perfect Launch System. This comprehensive guide unveils the proven methodology behind his success, offering a blueprint for transforming product launches into market triumphs.

95% of product launches fail—often because they lack a structured, effective system for launch and marketing. But at Harvest Growth, we've developed a game-changing approach: the "Perfect Launch System," which has led to an impressive success rate 10x that of other product launch agencies.

Through compelling storytelling, Jon shares the pivotal moments that shaped his approach—from his early career as an accountant at Ernst & Young to his transition into marketing, where he worked on major brand campaigns and learned from legends like Billy Mays.

Join us as we explore his entrepreneurial journey and the insights gained from interviewing hundreds of founders and launching multiple successful brands. In this episode, Jon distills years of expertise into actionable strategies that can revolutionize the way you launch products and grow your business. 

In this episode of the Harvest Growth Podcast, we cover:

• Why traditional launch approaches fail 95% of the time and how to avoid these pitfalls
• A powerful 3-Phase framework for mastering the full launch process - from idea validation to sales
• Jon's tried-and-proven system for launching a successful new product and preventing the most common product launch mistakes
• The power of an iterative approach when launching your product in the digital era
• The critical post-launch analysis that most companies skip, costing them valuable insights

Looking to launch a product, scale, or improve ad performance? Visit www.perfectlaunch.com to unlock the proven system that's helped launch over 300 products and generate over $2 billion in revenue. Discover how brands like OxiClean became household names and the strategies we use at Harvest Growth to find and convert customers.

To be a guest on our next podcast, contact us today!

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

What if you could build a sales team that never sleeps, never takes a coffee break, and knows exactly how to convert every single website visitor into a potential customer? Sounds like a fantasy, right? For today's guest, the answer is yes.

That guest is Jason Sherman, Founder and CEO of Vengo AI, the most intelligent and easy-to-implement sales AI platform today. He reveals how you can transform your business into a profit center by integrating cutting-edge AI sales software that surpasses regular chatbots by naturally communicating with prospects and converting them to buyers. If you want to scale, improve your win rate, and outcompete, tune in now.

In today's episode of the Harvest Growth podcast, we'll cover:

• The limitations of traditional chatbots, ChatGPT, and FAQs, and how AI-powered sales agents differ.
• How businesses can quickly increase website conversion rates from 1-5% to potentially 40%
• The ease of implementing AI sales tools that outperform ChatGPT without extensive technical expertise
• Future predictions for AI in business operations and customer interactions
• Strategies for staying ahead of competitors by embracing AI technology

Looking to increase sales conversions with less fuss and at lower costs? Tired of losing potential customers on your website? Visit www.vengoai.com now to learn more about implementing an intelligent sales agent that works harder than your entire sales team.

To be a guest on our next podcast, contact us today!

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!