This week on This Takes The Cake, Sara sits down with Liza Roeser, founder and CEO of FiftyFlowers, to talk about how a Peace Corps assignment in Ecuador unexpectedly led her into the floral industry — and eventually to building one of the most recognizable flower companies in weddings. From shipping flowers farm-direct before online ordering was even normal, to helping thousands of couples create DIY wedding florals, Liza shares the risks, lessons, and moments that shaped FiftyFlowers into the industry powerhouse it is today. Plus, we ask Liza what truly “takes the cake” in her career and life.

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